Issue #70 -  August 9 , 2017 | View online
Top of the News:

* Advocacy Conference: Are You Registered Yet?
* NWS to Test Snow Squall Warnings This Winter
NAB Recognition: WCZY-FM (Mt. Pleasant)
All this and more below
August 28: Deadline for filing Form One in the FCC ERTS system for reporting results of the upcoming national EAS test.  Details below.

Are you Registered Yet?
The  2017 MAB Advocacy Conference is less than two weeks away Time is running out to register to attend the annual business meeting, Advocacy sessions and Awards Banquet!  Read more here...

NWS to Test Snow Squall Warnings This Winter
State Emergency Communications Committee (SECC) Chairman Gary Blievernicht (WKAR-TV/East Lansing) has announced that the National Weather Service (NWS) will be testing/evaluating Snow Squall Warnings this coming winter.  Read more here...

Federal/Congressional Update

DC-Capitol_100Post-Incentive Auction Window Opens for Modifications by Repacked TV Stations that Can't Build on Their Assigned Channel
According to a report by Broadcast Law Blog, the FCC announced the first of the post-auction filing windows for TV stations that have to move from their current channels as a result of the post-spectrum auction repacking.  Read more here...

Radio to Pay 60 Percent Less In Royalties to SESAC
According to an Inside Radio report, the radio industry will pay less in royalties to SESAC under an agreement reached in an independent binding arbitration with the for-profit performance rights organization.  Read more here...

Join Us for the MABPAC Fundraiser!
The MAB Political Action Committee (MABPAC) would like to invite you to our annual Summer Fundraiser at the beautiful Crystal Mountain Resort. The event will feature a reception at the Mountain Top along with private Clipper Chairlift Rides with the breathtaking views of the surrounding area.  Read more here... 

NAB Recognition: WCZY-FM (Mt. Pleasant)
Latitude Media's WCZY-FM (Mt. Pleasant) provided critical coverage as eight inches of rain flooded its listening area from June 23 to 25, causing more than $100 million in damage. Read more here...
WPHM'S Gilmer Retires
Bill Gilmer, veteran broadcaster and News Director of Radio First's WPHM-AM (Port Huron) has retired. His last day on the job was Friday, August 4. Read more here...

Brian Abel Joins WXYZ
WXYZ-TV (Detroit) announced that Brian Abel has joined the station as a reporter for "7 Action News This Morning." Read more here...
GMR Extends Interim Music Licenses
On August 8, The Radio Music Licensing Committee (RMLC) announced that music licensing firm Global Music Rights (GMR) has extended its interim licensing extension through March 31, 2018. Read more here...
FCC Watch: Lots of FM Translator Filings
Here's the latest Michigan-related FCC broadcast filings.   Read more here...
Thursday, August 10th at 2:00p ET / 11:00a PT

Course Description:  Email can be a powerful marketing tool for radio stations, but many don't have the manpower to take full advantage of it. In this webinar, Seth Resler will show you how to automate your email campaigns to save your staff time.  You'll learn:    How to create an automated campaign to email out new website content,    how to create an automated campaign to recycle older email content and h ow to increase registrations for your email database. Click here to register.

New P1 Learning Training Course: Negotiating: 01. Introduction to Negotiating

Course Description: Do you hate to negotiate? Many of us do, because we associate negotiation with conflict. But negotiating doesn't necessarily mean that you'll have to combat and overcome. Rather, it can be about neutralizing conflict and resolving problems. This series explores the topic with a fresh, and freeing, perspective.   Click here to log in and watch this course...

Support: For questions, support or additional information please contact our amazing support team by email at or by phone at (888) 944-9377.

Don't miss out on your opportunity for free, online training as an MAB member! Sign your staff up today!
The Sales Contest
By: Chris Lytle, Content Developer

Let me tell you a story because that's what I do.  Some of you will remember when I used to tour with Radio Sales $101. It was a one-day seminar for new radio advertising salespeople that cost $101.  Clever, huh?   Read more here...
How to Cure Millennials of Career Impatience
By: Ryan Jenkins
Next Generation Speaker / Columnist

Millennials expect promotions and pay raises to come early and often. Here's how leaders can channel this desire to their benefit.  Read more here...
Are your 'Personalities' difference makers for your station?
By: Gary Berkowitz
Berkowitz Broadcast Consulting

Some new tips for programming and management:  There's a lot of noise out there in radio-land these days. Digital. Internet advertising.   Read more here...

Social Media Is for Traffic Spurts; Google Is the Gift That Keeps on Giving
By: Seth Resler
Jacobs Media Stratagies

When I talk to radio stations about ways to increase incoming traffic to their website content, they inevitably focus on social media. While social media is an important channel for driving people to your website, it's only one of the channels available.   Read more here...
Click here to learn more and reserve your booth!
WEMU Expands Local Content On Weekdays
Eastern Michigan University's WEMU-FM (Ypsilanti) has announced that beginning August 6, the station will begin airing an extra hour of NPR's Morning Edition with David Fair anchoring the additional hour of coverage from 9 to 10 a.m. with a focus on an expansion of local content. Read more here...

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