MORR Announces Presenting Sponsors - Allstar Performance and Optima Batteries
Motor State Distributing Builds Partnership Through Vendors
Abrams, Wisc. (March 6, 2017) - Midwest-Off-Road Racing (MORR) is proud to announce the presenting sponsor for the 2017 calendar year. Motor State Distributing will support the Sportsman group with two of its vendors, Allstar Performance and Optima Batteries. This is the first presenting sponsor for MORR since its inception in 2010.
The added support came after evaluating Motor State's relationship with MORR. Since MORR's inception, Motor State has used the MORR Contingency Program to increase its presence in the off-road community. Last year the performance wholesale distributor added Allstar Performance support to the non-points MORR Sportsman event at Hartford Speedway in southwest Michigan. Soon after the conclusion of the most recent race season, discussion between Motor State, MORR and TORC led to the MORR Presenting
"Motor State distributes over 630 vendor lines throughout the motorsports and performance marketplace," noted marketing manager Scott Wahlstrom. "Associating two of our vendors to the MORR group will not only expand our exposure in the off-road community in the Midwest, but throughout North America."
Much of the financial support from the MORR presenting sponsor agreement will be added the Sportsman racer payout at the Buchanan, Michigan TORC event. The two days of racing at Red Bud MX begins on August 12. The TORC event "The Rumble at Red Bud" will also see Allstar Performance and Optima Batteries designated at the title sponsors of the weekend's Sportsman race program.
Allstar Performance will continue for the sixth consecutive season as a MORR Contingency Sponsor for the 2017 TORC Sportsman race season.
Over one hundred fifty Sportsman competitors create Midwest Off-Road Racing and will race alongside the TORC PRO classes throughout the seven weekends of racing.
2017 TORC MORR Race Schedule
May 6-7 Joliet, IL
June 10-11 Elk River, MN
June 24-25 Crandon, WI
July 15-16 Bark River, MI
August 12-13 Buchanan, MI
Sept 1-2 Crandon, WI
Sept. 23-24 Elk River, MN
About Optima Batteries
OPTIMA Batteries, a division of Johnson Controls Inc. based in Milwaukee, is recognized as a world leader in the development and manufacture of high-performance automotive batteries and battery charging products, with applications including performance automotive cars and street trucks to extreme off-road vehicles and demanding commercial equipment. To learn more about OPTIMA Batteries, please visit:
About Allstar Performance
The key to success in any car building project, whether race car, street rod, or street machine, is access to high quality, reasonably priced parts that will get the job done right - the first time. Each and every Allstar part came about as a direct result of our dedication to continuous research and development. Once a need for a particular part is established, the parts are designed and manufactured by talented craftsmen, many of whom are racers and hot rodders themselves. Remember, many Allstar Performance parts are one-of-a-kind, you won't find them anywhere else at any price! For more information visit:
About Motor State Distributing
Since 1964, Motor State Distributing has set the pace for worldwide distribution of high performance automotive components for racing, street, and off-road use. Motor State extends excellent customer service and a complete line of high quality products to speed shops, auto parts merchants, machine shops, and chassis and engine builders. For more information: