Touring & Tasting
July 29, 2014

Touring & Tasting Marketing and Media Launches New Pacific Northwest Publication and Marketing Campaign

 

Santa Barbara, CA. As part of its aggressive 20th anniversary strategic marketing plan, Touring & Tasting Marketing and Media announces its first region-specific publication and supporting marketing campaign. Touring & Tasting: Pacific Northwest debuts in February 2015 and will solely feature and recommend destinations, hotels, wineries, resorts, restaurants, events, and other businesses unique to tourism in Washington, Oregon, and Idaho. Proprietary distribution will target consumers, corporate planners and travel influencers regionally and nationally.

 

"Where to tour, taste and stay in the Pacific Northwest has been a big part of our business for the past 20 years. We're proud to make the announcement we're committing completely to the region and to promoting our clients to consumers in the area's key drive markets," says Managing Partner Dan Fox. "We know the Pacific Northwest well and we've listened to our clients there who've said they want unique marketing efforts targeted to their key regional audience. We're filling this void and also providing our national platform and a dynamic new menu of marketing services tailored to these clients' specific needs."

 

Fox says the company chose to start its regional effort in the Northwest because it recognizes the immense interest and growth in tourism in Washington, Oregon, and Idaho. "We believe in this region and want to continue to be a leader here," Fox says. "We'll apply our company's 20 years of best practices and an array of new, innovative strategies to fortify our clients' own efforts."

 

Besides producing a premium, high impact and twice yearly publication dedicated to the Northwest, Touring & Tasting: Pacific Northwest will work directly with each client while providing opportunities specific to social media and e-marketing strategy/implementation, blog content, event promotion, inflight marketing, and a host of other public relations and marketing opportunities.

 

"We look forward to becoming an integral part of the regional landscape as we cultivate our close relationships and build new ones," Fox says. "I can't think of a better way to celebrate our company's 20th Anniversary."

 

For more information on the debut of Touring & Tasting: Pacific Northwest please contact Regional Brand Manager, Jill Klanfer at 503-970-5034 or jill@touringandtasting.com.

(Click to View Brochure)

The following is a partial list of regions of editorial and distribution coverage:
  • Seattle area
  • Portland area
     
  • Spokane 
  • Vancouver
  • Walla Walla
  • Woodinville
  • Willamette Valley
  • Washington's Tri-Cities area
     
  • Southern Oregon
     
  • Boise and more


For more information, contact Jill Klanfer at jill@touringandtasting.com or 503.970.5034

 

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