Making Your Brand Work for You

5 D's of Brand Strategy

Part II: Development, Deployment, Display Phases

By Candace A. Quinn

Developing a brand strategy requires a focused approach by the organization, its consultants, and the marketing staff. This two part series is intended to highlight the approach, resources, and deliverables that our clients experience when we undertake a brand strategy formulation project. Part I addressed the Discovery and Design phases. In Part II, we look at Development, Deployment, and Display.

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Click here if you missed Part I - Discovery and Design Phases

5 Hospitals Share Three Secrets to Improve
Knee Surgery Outcomes

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When surgeons at five healthcare systems shared their individual processes for 11,000 knee replacement operations, three best practices emerged that reduced lengths of stay, lowered readmission rates, and improved other outcomes for hospitals that embraced them.

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Learn how digital signage can impact patient care and flow in your joint solutions center.

Digital Signage infographic puts spotlight on Men's Health

Powered by Vericom and DSE

June is Men's Health Month and a good time for men to focus on becoming more proactive in preventing illness and developing healthy lifestyles. View this Vericom video infographic focusing on the top 10 diseases affecting men and boys today. Call-to-action messages targeting callers and internal hospital audiences have the best chance of getting acted upon and thus changing behavior.

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Click here for audio PSA on Men's Health

HCAHPS Scores Show Wide Variation

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By one measure of quality, 52-bed Westlake Regional Hospital in Columbia, KY seems to have more patients who are extremely pleased with their care than any other hospital in the country that garnered 300 or more responses to the Hospital Consumer Assessment of Healthcare Providers & Systems (HCAHPS) survey.

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Click here to view video reminder to patients to fill post-discharge surveys.

Hurricane Readiness
Powered by Vericom and the CDC

Being prepared or ready in case of emergency is always a good thing, especially now that hurricane season is upon us. Click here to learn more about hurricane and emergency preparedness from the CDC and here for audio messaging offered by SoundCare for your callers placed on hold or in queue.

Avoid Broken Bones - Learn About Low Bone Density

Vericom and AHRQ - A Partnership in Quality

Until you or a loved one has broken a wrist or hip, it's easy to downplay the risks that come with low bone density. But these risks are serious, and the consequences can cause big life changes.

Low bone density occurs when our bodies lose bone tissue faster than it can be replaced. It is a major cause of broken bones, especially at the spine, hip, and wrist. People with low bone density have either osteopenia, a mild form of this condition, or osteoporosis, a more severe type.

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New Vericom Web Site!

www.vericom.net

We hope you have had a chance to visit our new web site. If not, there is still time to enter our drawing for a $100 AmEx gift card. Simply look for the little blue Vericom guy and let us know what the text next to him says, along with the page you found it on. Email marketing@vericom.net by June 15 and we'll enter you in our drawing.