Customers Matter!     
Barry Banther, CMC, CSP
No manager alive today would deny that customers matter. But do your words and actions tell different story? There are three critical questions every manager must use to measure their "CAE" - Customer Awareness Effectiveness!

First, in the past 48 hours (workdays), which customers did you speak with personally about your team's customer service? Second, when you asked them, "On a scale of 1 - 10, how is my team doing serving you?" - what was your average score? And third, when you asked, "What's one thing we could do to improve? What was their answer?

Don't let yourself off the hook! Call a client or customer today and ask questions 2 and 3. And then make it a habit to do it at least three times a week. You will discover what your customers/clients really value and what you need to do immediately to get better at providing it. If you do this for 90 days you will see a dramatic improvement in your customer delight and an uptick in your performance!

Customers only matter if you listen to them!

Be Encouraged,
Barry
A Leader's Gift
How to Earn the Right to
Be Followed


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