March 2017

 

 


 

ADV logo

A Message From Our President

In This Issue




2016-2017
Officers and
Board of Governors


Officers:

President
Matt Rubin
HART
419.893.9600
 
1st VP
Franklin Park Mall 
419.473.3317

2nd VP
Cooper-Smith Advertising
419.470.5900 x18
 
Treasurer   
Cuttlefish Graphics
419.318.8931


Ex-Officio:
WTOL
419.248.1142
 

President's Advisory Council:
Louisville Title
419.246.6729
Aramark Uniform Services
419.464.9466
 
 
5th District AAF Executive Board Member:
Madison Avenue Marketing Group
419.724.7374
 

Executive Director:
office:  419.866.4199
cell:  419.260.9572


Board of Governors:
   
Gallon, Takacs, Boissoneault & Schaffer Co., L.P.A.
419.843.6665

The University of Toledo
419.530.7806
 
Harbor Behavioral Health
419.720.6139

Toledo Museum of Art
419.255.8000 x7428
 
Impact Products, LLC
419.841.2891 x313

ProMedica
419.469.3874

H.O.T. Graphic Services
419.242.7000 x365
 
The Blade
419.724.6494
 
The Ability Center
419.885.5733
 
Jupmode
419.318.2029
 
Madhouse
419.873.0538
 




Calendar of Events:      


Wednesday, March 15 
Lunch & Learn
The Premier
presenter:
Hope Sowders - District Sales Manager/Digital Specialist, Mohawk
members: $25
non-members: $30
students: $15
sponsored by:  Commerce Paper


Friday, March 31
Rossford Lanes
6:00-9:00
$150/5-person team


 

  


for more club information, visit:





Who Am I?  
 

My place of birth is:
Flint, Michigan. My parents lived in a small nearby town called Fenton, which, at the time, did not have its own hospital.
 
My hobbies are:
Golf, group exercise classes (boot camp), posting smart-alecky comments on Facebook.
 
I spend way too much money on:
Shirts and socks.
 
Device I couldn't live without:
My Apple iMac.
 
My greatest accomplishment outside my profession:
37+ years married to my best friend, Vicky.
 
The reason I got into advertising/marketing:
I stumbled into it by accident while working as a management consultant.
 
Biggest influences on me professionally:
The biggest influence on my work has always been the status quo: I make it my personal mission to antagonize it.
 
One skill I spend the most time honing:
Using sarcasm.
 
My greatest unfulfilled ambition is:
Becoming a best-selling author.
 
When nobody's looking, I like to:
...get somebody to look.
 
The one thing I really want the world to know about me:
Anything I've accomplished in life I owe to Vicky's love, support, and encouragement. If you really know us, then you know us as a team.
 
Best thing about being an AAF Toledo member:
Hanging around the best in the business. 
 
 
 
I Am: 
George Brymer
Chief Creative Officer of
The Creative Block
 

419-265-3467
   




  You are an AAF Member 

 

Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.

 

 Click HERE
to receive industry SmartBriefs.
AAF

 

 





Quick Links:

 





Matt Rubin
2016-2017
AAF Toledo President
 
 
 

Thank you to everyone who submitted work and attended the ADDY Awards on February 23. It was a truly magical evening and in case you missed it, here's the intro video that kicked off the show:  






To see all of the winners, check out the  online winners book .  The deadline to submit your AAF Toledo Silver ADDY entry to be judged in the district ADDY competition is March 13. Please contact Patty Schoepf at director@aaftoledo.org for details on how to submit your entry. Gold winning entries will automatically be forwarded at AAF Toledo's expense. Good luck Toledo in the D5 competition!

We also have two exciting upcoming events in March we'd love for you to be a part of. The first is our Lunch and Learn program on Wednesday, March 15 at The Premier with Hope Sowders - District Sales Manager/Digital Specialist for Mohawk. Attendees will receive a FREE copy of the Mohawk Maker's Field Guide, which includes a variety of printing techniques and samples to inspire your next project.
The second event is the AdPIN bowling tournament on March 31 at Rossford Lanes. One lane is still available.  Contact Patty to reserve it!  Looking forward to seeing the teams play and compete for the coveted "Best Dressed" award. One of my fondest AAF memories is winning "Best Dressed" with Hart's team in 2014. Also - If you're looking for volunteer opportunities, be sure to check out The Arts Commission's Good Vibrations volunteer mix and mingle event on March 7 at the Original Sub Shop. 



Best, 
Matt Rubin
HART
AAF President  
 

UPCOMING EVENTS

Lunch & Learn
Wednesday, March 15
The Premier

Hope Sowders
District Sales Manager/Digital Specialist


THE COMPETITION FOR YOUR AUDIENCES' ATTENTION HAS RISEN TO A FEVER PITCH.

They are overwhelmed, bombarded with more-more-more, with less impact. What we make needs to matter, to make an impression, to elevate itself from the endless churn of communication.

How?

Make effective things, great things, that slow people down, activate their senses and command their attention. The Mohawk Maker's Field Guide is here to help you do that by teaching you how to use uncoated textured and colored papers as a tool to move the needle from good to great.

The design of the field guide rivals the inspirational content contained within. The book features a wide array of printing techniques including offset printing, die cuts, foil stamping, and embossing processes on 32 distinctive colored and textured papers drawn from nearly every Mohawk paper grade, including: BriteHue, Carnival, Via, Loop, Options, Superfine, Strathmore and Via, as well as papers from The Curious Collection.  You will leave the session with your very own copy as well as other tools to provide education and inspiration.

Who is Hope Sowders and why should I spend my lunch hour listening to her?  She is a District Sales Manager and Digital Specialist for Mohawk Fine Papers.  While she will not disclose how many years she has been in the industry (that's like asking a woman her age...) we can assure you she has worked with creatives, end-users, and printers to create beautiful, effective, and memorable messaging for a quite a while.  This session is guaranteed to leave you wondering if she drinks a lot of caffeine or is she really that excited about paper - you decide!

What will you make today?



The Premier
4480 Heatherdowns Blvd.

Wednesday, March 15


11:30 registration/networking
11:45 buffet lunch
12:00 club announcements and presentation


RVSP by Monday, 3/13 

members: $25         non-members: $30          student: $15
cash, check, MasterCard, VISA, American Express accepted

 



everyone in attendance will receive a copy of below:

THE MOHAWK MAKER'S FIELD GUIDE




program sponsored by:





AdPIN - Bowling Tournament
Friday, March 31
Rossford Lanes



Friday, March 31
Rossford Lanes
6:00-9:00 p.m.


visit AdPIN
for more info


22 lane maximum
one lane is available 
contact Patty to reserve it!



AdBID - Online Auction
Open for Bidding April 24-May 5


Accepting donations now - April 21
 
This fundraiser benefits the club's general operating fund which in turn supports educational programming, social events, and student scholarships.
 
  • Online bidding begins at 8:00 a.m. on Monday, April 24
  • Online bidding closes at 3:00 p.m. on Friday, May 5
  • Highest bidders will be contacted the week of May 8 (items must be paid for at time of transfer)
 
visit AdBID 2017 for more information
 
 
thank you in advance for supporting AdBID by either donating a service or item and/or bidding on items
 
 

Company Profile

While The Creative Block just opened its doors in January, 2016, it's safe to say we've been around the creative "block" a few times. Before starting our agency, we worked together for five years as the creative services team at a Toledo-based promotional marketing company. We've produced award-winning--and results generating--creative work for both nonprofit and for-profit organizations. 

Our experience has taught us a valuable lesson: When it comes to creative design, people usually know what they like--and what they dislike. However, few understand what actually works. So we started The Creative Block with the belief that design should indeed look great, but--more importantly--it must also accomplish our customers' marketing expectations. 

We also formed The Creative Block with a commitment to Social Responsibility. We believe in conducting business in morally responsible ways, treating each other with respect, and improving our communities. Toward those ends, we set out to be a company known for high integrity, whose success is measured by our actions as well as our growth.





6024 Renaissance Place, Ste A
Toledo, OH 43623

call:  419-265-3467

http://thecreativeblock.marketing/    
 
 

American Advertising Awards
ADDYs


A packed house filled The Valentine Theatre on Thursday, February 23.  Georgio's once again catered a delicious Mardi Gras inspired buffet dinner.  Guests were entertained by NOT FAST ENÜFF until the presentation began at 7:00 pm.  We had a five man hosting team comprised of Aubrey Hornsby, Greg Reece, Matt Rubin, Robert Wagner, and Michael Seay.  The night started with an intro video of the "five guys" singing and dancing to Bruno Mars' 24K Magic.
 
The theme and collateral were created by D2I, a division of Madison Avenue Marketing Group, and the opening video was shot and edited by Jason Crockett and Robert Wagner.

Penta Career Center students Natasha Baker, Julian Cherry, Catherine King, and Morgan McCormic prepared and presented the show elements under the direction and guidance of Russ Grycza.

Steve Hanson was presented with the Silver Medal Award and was introduced by last year's recipient, Jim Rohman.  This program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry's standards.  He was nominated by Craig Hagenbuch.

192 entries were submitted for the 2017 American Advertising Awards (ADDYs) and Best of Show was awarded to Madhouse for the Toledo Walleye Opener Video.  Judge's Choice awards went to The Toledo Museum of Art for I Approve This Message Exhibition, UlrichPinciotti for Hope is Real created for Unison Health, and Chris Hatfield, Student at BGSU for Brick X Brick.
 
Professional Winners:  9 Gold, 19 Silver, and 10 Bronze
Student Winners:  2 Silver

Congratulations to all of the winning entries. 

Event photos are posted on our Facebook page.  Photo credit to Jeremy Allen and Lucas Sigurdson.

Thank you to everyone that made this event happen.  Visit:  http://aaftoledo.org/addys for more information.

Winners' Booklets are available by contacting Patty at director@aaftoledo.org
 


Congratulations to Steve Hanson

 
 
 


Good Vibrations


Join us for Good Vibrations, a mix and mingle party to learn about volunteer opportunities at The Arts Commission in 2017. We'll be at The Original Sub Shop (402 Broadway in Toledo) on Tuesday, March 7 from 6:30- 8:30pm with food and live music. Come find out how you can get involved! RSVP: http://theartscommission.org/volunteer
 

The V Foundation for Cancer Research
Friday, March 17
The Pinnacle

Come celebrate St. Patrick's Day and kick off March Madness NCAA Basketball Tournament by supporting the Jimmy V Foundation! Join many local sponsors at The Pinnacle on Friday, March 17 from 11:30 a.m. - midnight. 





We Need You!

The 2017-2018 fiscal year begins on July 1 and we need you!

Some of our board members will be completing their term and we need ener getic, productive people to fill those positions.
 
Please contact Patty at director@aaftoledo.org or 419.866.4199 if you are interested or have questions.


2016-2017 Membership Renewals

2016-2017 MEMBERSHIP RENEWAL INVOICES WERE MAILED
 
 
 
Not a member?
contact Patty with questions at 419.866.4199
 
 


AAF Toledo Blog

How to Submit a Guest Blog Post to AAF Toledo
  
The ideal length for a post is between 850 and 1,000 words and must not have been previously published.
  
Come up with a great idea. To be considered, AAFTOL blog topics should be related to advertising, marketing and communications. Write something that you would want to read yourself.
 
Send a proposal. Send a brief proposal to director@aaftoledo.org. Please do not send the full article. Keep it brief: a tentative headline; two or three sentences explaining what the blog will be about; and one sentence saying why you are qualified to write it. Based on this proposal AAFTOL will let you know within three business days whether to submit the article.
 
Write with the reader in mind. Writing for the web is different from writing for print. The best way to organize the piece is to start with a brief set-up that hooks the reader. Then organize the rest in segments. Assume the reader is busy and has a short attention span. Short paragraphs and headings within the article make it easier to read.
 
Include a brief bio at the top. Your name; the name of your company (with a link to your website); and if you've written a book relevant to the article, the title of that book with a link to the Amazon page or to your website if the book is available for sale there. If you tweet, please indicate that, and include a link to your Twitter profile page.
 
Submit the completed article. Please submit your final version by pasting into the body of an e-mail, or attach it as a Microsoft word document. Your submission will be reviewed by AAFTOL editorial board. If we have any questions, comments or concerns, we will contact you.
 
What happens next? AAFTOL will acknowledge receipt of the blog within 24 hours, and let you know within a week whether it has been accepted for publication. If it is, AAFTOL reserves the right to edit the article, including changes in the text, subheads and headline, to improve readability and maximize web traffic.
  


Job Opportunities

Get a Job!

 

Do you need a job? Have a job opening you'd like to fill?

AAF Toledo has the answer.

 

Free online job postings are just one of the benefits we offer to our members and the community.  Go to Careers to find all the current job postings.  It's that easy!

 

Employers - need a new staffer? Just contact Patty at the AAF Toledo office and she'll post your ad on our Career Opportunities page. Instead of advertising your job to the general public and getting dozens of resumes from unqualified individuals, you can speak directly to your target audience - the advertising and marketing professionals of the creative community we serve.

 

For more information on Career Opportunities, contact Patty at the AAF Toledo office by calling 419.866.4199, or send your ad and contact information to director@aaftoledo.org.

 

 

 

About AAF Toledo

 

 
AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.    



 

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