JSU Department of Mass Communications
March 2011JSU Mass Communications e-News

I hope you have enjoyed reading the past three editions of the JSU Mass Communications e-News. It is one of the latest communications tools that we are using to provide readers with monthly updates about our department, students, alumni, faculty and staff. 


One update I am pleased to report is that the Accrediting Committee of the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) unanimously recommended full re-accreditation for our department during its annual meeting held March 26-27 in Chicago. The final step is for the council to approve the re-accreditation during its meeting April 29-30 in Portland, Oregon.


In the meantime, please mark your calendars for our annual Mass Communications Day on Wednesday, April 13, 2011. It will be held in the Convention Hall of the Mississippi e-Center @ JSU.


On behalf of the department, I invite you to send us news about yourself or internship/job opportunities. Please enjoy the stories featured in the March issue. Thank you for reading the e-News.



Dr. Olorundare E. Aworuwa
Interim Chair and Associate Professor

JSU MC graduate to compete in Crossroads Film Festival 

By Karen Johnson
'Perception' also being screened during JSU International Week


   A May 2010 graduate of the Jackson State University Department of Mass Communications has been selected to compete in the 12th Annual Crossroads Film Festival.

   Charli D. Holbrook wrote, directed and edited "Perception," which will be shown at the Malco Grandview Cinema 17 in Madison, Miss., at 11:20 a.m. and 6:25 p.m. April 2.

   The nine-minute short film is one of seven Mississippi student films that will be screened in the Jackson metro area April 1-3 during the festival.

   Holbrook, 23, who studied broadcast production at JSU, is pursuing an M.F.A. in film and media studies at Howard University.

   "The film took lots of time and planning," said Holbrook, a Clinton, Miss., native, who shot the film in Washington, D.C., near the Howard campus.

   "It's a psychological mystery about a teenage babysitter battling between what's real and superficial," she said.

   Holbrook cites "La, Jetee," a 1962 French film, as her inspiration for "Perception."

   The film also will air at the JSU International Week Film Festival at 5:30 p.m. April 5 in the JSU Student Center Theater. The success of "Perception" has motivated Holbrook to push harder toward her ultimate goal: to one day land a job at one of the big production companies.

Crossroads Film Festival

JSU International Week

'Perception' photos

Broadcast journalism student attends NABJ short course

By Jamilah Vaughn

Junior gains hands-on experience in multimedia

Maurice Richardson

   During spring break, many students plan vacations to sightsee and lounge on the beach, but Maurice Richardson, a mass communications major, chose to spend his break networking and gaining hands-on experience.
    Richardson, a junior with a broadcast journalism emphasis, participated in North Carolina A&T's 19th Annual National Association of Black Journalists Multimedia Short Course, which took place March 16-19 in Greensboro, N.C.
   The short course was aimed at encouraging student NABJ members to pursue television management as a career.
   The program gives students the chance to work with mentors to gain hands-on experience and  a practical understanding of what the career entails. The short course also gives students the opportunity to network with other professionals and students.
   "It was my first time in Greensboro, and I feel blessed to have been given the opportunity," said Richardson, 21. "I was able to compete with other HBCU students from across the nation."
   Kathy Times, NABJ national president, informed Richardson of the short course when the two worked at Fox 40 News. Richardson is a sports reporter for the Jackson affiliate.
   Richardson applied for the program in December and by February, he was accepted. A total of 25 students from various  HBCUs were chosen to participate in the program.
   "I gained so much information and received help on my resume and cover letter," said Richardson. "I also learned the importance of why it is good to stay updated with what's going on in the news."
   Toward the end of the course, participants were given a project to complete; Richardson visited local businesses to find out how the St. Patrick's Day holiday impacted them.
   Richardson advises all NABJ members to take the opportunity because it's now his road to a new beginning. "I plan to attend next year."

JSU MC major named one of top advertising students in U.S.

By Jean Gordon Cook 

 Senior to spend summer interning at Chicago ad agency

Allison Lane



   Jackson State University senior mass communications major Allison Lane has been awarded a spot in the 2011 American Advertising Federation Vance L. Stickell Memorial Student Internship Program. Lane is one of 15 students nationwide to achieve this honor.

    The Marlton, N.J., native was selected as the most outstanding member of Jackson State University's student AAF chapter and one of the top 15 AAF students in the United States.

    Lane will spend the summer working as a paid intern at the Chicago headquarters of the Leo Burnett advertising agency, which is one of the 20 largest advertising agencies in the world.

   The Vance L. Stickell Memorial Student Internship Program was established in 1989 in honor of Vance L. Stickell, the former executive vice president for marketing at the Los Angeles Times and a member of the Advertising Hall of Fame.

   The program places students in 10-week internships at various U.S. media organizations, advertising agencies and related companies. Interns receive a salary of $4,000 for the 10-week internship plus a $1,500 scholarship or stipend to cover travel and living expenses.


(Story courtesy of JSU Office of Public Relations)


American Advertising Federation

JSU Mass Communications e-News is a production of
clinical assistant professor Riva Brown Teague's spring 2011
Special Projects in Mass Communications class (MC 450-02).

Jackson State University
Department of Mass Communications
Mississippi e-Center @ JSU
Suite 100
1230 Raymond Road
Jackson, MS 39204

E-mail: jsumasscom@jsums.edu
Website: www.jsums.edu/jsumasscom

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