Summer 2018
Marine Marketers of America
Co-Sponsors Grow Boating Marketing Summit   
All Marine Marketers Should Attend This Event!
If you are involved in marine industry marketing, THIS is THE BEST EVENT OF THE YEAR for YOU! 

Make plans to join MMA as it supports the efforts of Grow Boating and IBEX in this second national marketing summit! It is 100 percent worth your investment in time and attendance. Bring your marketing crew and get engaged in the most productive marketing education of 2018.

MMA appreciates the opportunity to participate in this year's summit and we hope you'll join our board in this tremendous opportunity for personal enrichment and professional development!

Check out the details!
Save the Date : Grow Boating Marketing Summit at IBEX - October 1
Marketing is about making meaningful connections. The ways people consume content and media has changed the marketing landscape and continue to evolve. Today’s consumers live online. To reach them, your marketing efforts need to live there as well. 

The  2018 Grow Boating Marketing Summit  will provide opportunities to learn how to leverage digital marketing channels—display ads, video, social media, email, search, websites and more—to move your business forward. Grow Boating invites all industry stakeholders to join us the day before IBEX to discover the latest tools to effectively market to the next wave of boaters. 

Join us for a new full-day agenda, located in a state of the art learning facility, featuring presentations by the following top marketing experts:

  • Marcus Sheridan, Founder of TheSalesLion.com, Author of They Ask, You Answer
  • Brooke Skinner-Ricketts, Chief Marketing Officer, Cars.com
  • Tannis McKenna, Agency Development Manager, Google
  • Brad Dixon, Vice President of Accounts, Adaptly 
  • Tom Martin, Author of The Invisible Sale
  • Jack Ellis, Managing Director, Info-Link Technologies
  • Steve Pizzolato, Founder & CEO, Avala Marketing Group

Save the Date! Grow Boating Marketing Summit – Digital Marketing: Join the Evolution

  • Date: Monday, October 1
  • Time: 10 a.m. – 5 p.m. EDT
  • Location: Center for Advanced Medical Learning and Simulation (CAMLS), 124 S. Franklin St. (Across from the Tampa Convention Center)

Early Bird Registration is $159 (through August 30); $199 after August 30. 

Note: You must first register via the link above as an attendee of IBEX before adding the Grow Boating Marketing Summit to your cart. 

The 2018 Grow Boating Marketing Summit is made available in part by contributions from the NMMA Marine Accessories and Components Division members. 

The Summit is sponsored by  IBEX  and the  Marine Marketers of America

For more information, visit:  https://www.growboating.org/marketing-summit.aspx
Two Recent Marketing Columns to Rev Up Your Performance!
Reprinted Courtesy of Soundings Trade Only
5 PR Strategies
You Need Now

Public relations (PR) plays an increasingly critical role in making or sustaining a successful business. With the rise of social media and online review sites that can make or break a business, coupled with the power attributed to key influencers and the continued blurring between... [read more]
Customer Retention

When it comes to marketing, the ancient Greek adage “Know thyself” which was inscribed on the front of the Temple of Apollo at Delphi for all seekers of insight to see, may be less important than “Know thy thy customer.”

While much about marketing... [read more]
We welcome submissions for future editions of The Voice! Forward your blog, white paper or commentary regarding marketing topics to marinemarketersofamerica@gmail.com
Member News
We love the opportunity to spotlight our members and share recent news activities!
New Websites Launched
Lisa Overing , yachting and luxury lifestyle writer and former Board of Directors Member of Boating Writers International is proud to present  MegayachtMuses.com  alo ng with art director Julianne Raines. Lisa oand Julianne offer copywriting, advertising, branding and social media services. 
Wanda Kenton Smith, president of Kenton Smith Marketing & president of Marine Marketers of America, launched kentonsmithmarketing.com,   an extensive site that features her services including marketing, editorial and speaking, along with a creative and editorial portfolio.  MMA member Matthew Kuka handled design. 
New Marine Marketers Website
Recently Launched!
Have you seen and checked out the new MMA Website recently launched!

Here's a link! We invite you to cruise on over for the latest from YOUR Association!

SHARE YOUR NEWS!

As part of our newsletter, we would love to share industry news from our marketing members!
Recent promotion? New job? Won an award? Launching a new initiative?

Welcome New Members!
Timothy McKercher
Look-Marketing

Frank Willhelm
Yamaha Motor

Suzanne Hawley
Hawley Communications

Robert Gonsalves
ICBM Media

Roxanne Rockvam
Ultimate Function

Theresa Coughlin
YBY Boats

Michael Aldridge
Pilot Media

Robin Forti Anderson
Stealth Marketing

Jennifer Burkett
Kadey Krogen Yachts
Alicia Booth
Motor-Services Hugo Stamp Inc

Charles Wilson
White River Marine Group

Maurice Bowen
White River Marine Group

Robert Long
White River Marine Group

Regan Axtell
Garmin

Ted Norris
Pamlico Group

Shelby Kirby
Sea Ray

Ivette Morciego
Markham & Stein Unlimited

Diane Sulima
Boat US
Elio Betty
Boat US

Scott Croft
Boat US

Jordan Balbresky
NVRMR Creative

Collin Voreis
Boats.com

Matthew Hartment
Volvo Penta of the Americas

Lisa Overing
Mega Yacht Media

Art Jeffries
Marine Ad Network

Dave Lerbs
Indel Webasto Marine USA
Fort Lauderdale MMA Feedback Requested! 
Part of our mission for MMA is to provide ongoing professional development and education, along with networking. We host events at Fort Lauderdale and Miami... along with this year's summit.

We'd like to know if you have a speaker or a topic you'd like to recommend for our annual Fort Lauderdale lunch meeting!

MMA Officers & Board
Officers
PRESIDENT
Wanda Kenton Smith
Kenton Smith Marketing
VICE-PRESIDENT
Michael Sciulla
Credibility & Company Communications
VICE-PRESIDENT
Sally Helme
Bonnier Corporation
Board of Directors
Louisa Beckett
Owner, Turnkey Communications & Public Relations
Romina Bompani
Owner, RB Yacht Marketing
Courtney Chalmers
Vice President,
Boats One Group
Traci Davis
Boston Whaler
Kristen Frohnhoefer
Chief Administrative Officer, Sea Tow Services International
Abbey Heimensen
Director of Marketing, MarineMax
Mark Kellum
Owner, Acumen Creative & Marketing
Greg Proteau
Executive Director, Boating Writers International 
Jim Rhodes
President/Owner, Rhodes Communications
Mary Strauss
Director of Marketing, Galati Yachts