BRIAN T. STONER, CPA  

  You can count on us to count for you!

SELECTED TO THE FORBES TOP 100 MUST-FOLLOW TAX TWITTER ACCOUNTS FOR 2018 
Forbes Top 100 Must-Follow Tax Twitter Accounts for 2018

Award for Best Accountant in Burbank, CA by Best Businesses - 2016, 2015 and 2014

Received the American Registry Award for Best Accountant of OF 2017

Picked by Expertise.com as one of top 20 Tax Services in Los Angeles for 2018 & 2017
April 1, 2018    

                   


 

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  EMAIL NOW AT  bstonercpa@sbcglobal.net
  
2600 W. Olive Ave, 5th Floor
Burbank, CA 91505

 
I write a BLOG  called 'MUSINGS OF A BURBANK CPA' on Financial and Tax Items I feel are worth sharing!  You can access
MY BLOG here:
 
 


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HAPPY EASTER AND APRIL FOOLS DAY!
 
YOU CAN GET AN EXTENSION TO FILE YOUR APRIL TAXES & EVALUATING YOUR MARKETING SPENDING
 
  Article one discusse s filing extensions to file individual, C-Corporation and Fiduciary tax returns   and Article two talks about ways to evaluate your company marketing spending.
     

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818-333-5095 or 818-317-6035 
  
  
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Brian T. Stoner, CPA has been featured on
 

 



        


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You Still Have Time to File Your Taxes!

If you still don't have all the information together to file your personal, calendar C Corporation or trust income taxes, you have a reprieve. 

You can file an extension for each of these returns as long as you file the extension forms by April 17 (April 15 is a Sunday this year, and Monday the 16th is Emancipation Day, a Federal holiday celebrated in Washington DC and observed by the IRS.)
 
The extension for personal returns is form 4868 and gives you until October 15, 2018 to file.

File form 7004 for C Corporations to extend the due date 6 months, also October 15.  

Trusts and estates also use form 7004 and get an extension of 5 and a half months to October 1 (September 30 is on a Sunday this year.)

 
So now you can procrastinate a little longer to get your taxes done.

  
  
   
 
You can count on us to count for you!  


   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 




Issue 121



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          BRIAN T STONER, CPA

 

 

 

 
Accounting Employment Opportunities  

 
Pauline Casbon of Casbon & Associates, LLC is a professional recruiter I have known for quite a while. She is very professional and can help accountants looking for work get a new position as well as find accounting professionals for business and industry.
   
 
Full Time Job Opportunities: Contact Pauline Casbon at
310 859 3805

Website:

www.casbonassociates.net

See my Linkedin page:

www.linkedin.com/in/PaulineCasbon 
 
  Referral fee for any potential employee that is placed in any of the following positions.      
 
  Immediate Hires!    


Tax Managers, CPAs needed for Encino, West Los Angeles, Century City and Santa Monica. 
 
Account Manager for Encino. Salary range of 90k plus benefits. Datafaction required.

Account Manager for Sherman Oaks. Salary range up to $100k plus benefits. Datafaction software required.

Junior Account Manager and Assistant Bookkeeper for Business Management accounting firm in Sherman Oaks. Datafaction software. Salary commensurate with experience plus great benefits.

Tax Manager with business management accounting industry experience required to handle tax planning. Salary commensurate with experience plus excellent benefits. West Los Angeles.

Bookkeeper for West Los Angeles with Business Management accounting experience, Datafaction imaging required. Looking for an employee who can step into an Account Manager position in approximately one year.

Assistant Property Manager. Westlake Village. Yardi experience required. Salary up to $52k plus benefits.

Staff Accountant required to join their other young of accountants for a business management accounting firm handling high net worth individuals in the entertainment industry, great opportunity, career path offering salary up to $80k commensurate with experience, plus OT and bonus. Business Management accounting experience preferred. Encino.

Account Managers for business management accounting firm. Datafaction imaging required. Excellent opportunity, competitive salary and benefits. Located in West Los Angeles, Beverly Hills, Century City, Westwood, Encino and Sherman Oaks.

Assistant Bookkeeper and Bookkeepers for business management accounting firms in Century City, Beverly Hills, Westwood, West Los Angeles and Santa Monica. Opportunity for great career path in business management, salary up to $55k plus commensurate with experience. Datafaction required.

Senior Tax Accountant, CPA in Sherman Oaks!

Audit Senior/Manager, CPA for Century City, Arcadia, West Los Angeles and Pasadena. Competitive salary and good benefits. Career path opportunity!!

Tax Accountant, CPA for prestigious firm in Century City and Encino, definite opportunity for career path. Business management accounting industry preferred.

Bookkeeper for CPA firm located in West Los Angeles, must be full charge. Salary range $60k plus benefits, looking for an employee after tax season.

Tax Senior, CPA for prestigious CPA firm in Century City. Salary competitive and commensurate with experience. 85K plus.

Accounting Clerk for real estate firm required. Yardi experience a must! One to two years experience required. Located in Mid City.

Tax Seniors for West LA, Century City, San Fernando Valley and the San Gabriel Valley; CPA firm and Business Management Accounting firm, seeking potential employees looking for a career path!
 
Business Manager for Bus. Management accounting firm to become a Partner.  Century City. CPA Certification required.
 
 Two Audit Seniors for CPA firm located in Santa Monica and Century City. Career path opportunities.
 
 
Tax Accountant for Century City and Encino 1 to 2 years experience of tax preparation with a CPA firm and/or Business Management accounting firm.
 
Royalty Analyst required for firm located in Encino. 

   
Looking for immediate hires! 
 
I am looking to expand my client base, if you would like further information regarding my staffing services, please do not hesitate to call.  I am happy to visit your office which helps me gain an even better understanding of your firm's culture and staffing requirements.  Please review my website at


and/or review my Linkedin profile.

www.linkedin.com/in/PaulineCasbon


Call 310 859 3805 for further information.  Send resume(s) as a word attachment to :
  



   
 
How to Evaluate Your Marketing Spending

One of the most important success factors of small businesses is the ability to generate revenue, and to do that, most businesses need to market their services and products to bring in new customers and sales. The challenge for small business is how to make their marketing dollars work the hardest, and this requires careful tracking and measurement. Here's one way to get started tracking your marketing spending so that you can find out what's paying back the most.
 
List your sources of revenue
 
First, determine where your sales are coming from by making a list of all the ways you are currently attracting customers. Here are a few:
 
  • Website via search
  • Social media
  • Google ads
  • Referrals from existing customers
  • Ad in local magazine
  • Article on Huffington Post
  • Board membership on local nonprofit
  • Chamber of Commerce membership and participation
 
Track your expenses by source or method
 
Once you have your list, it's time to look to your accounting system. Create accounts or other types of tracking codes in your system to track expenses for each of these marketing methods. If you need our help, please feel free to reach out.
 
The goal of this step is to be able to get all costs associated with each of these marketing methods so that you have a total cost over time by method. Don't forget labor: if an employee spends three hours a week updating your social media accounts, this should be included in your costs. 
 
Determine the source of your sales
 
To the extent you can, match the sales that come in with the marketing source or method. In other words, if a customer knows you from the Chamber and spends $500 with you, match the $500 revenue with the Chamber marketing source. Do this for every sale you can. If you don't know or can't attribute the sale to any one method, then code it to an Unknown tracking code or account.
 
This step can be difficult, depending on your business type, especially if your customers are anonymous, as in retail or restaurant sales. However, every business can do better by asking "how did you find out about us?" to each new client that comes in and recording that answer.
 
For online sales, you can use tracking apps such as Google Analytics to help you measure digital marketing methods.
 
Do the best you can on this step, and implement procedures to capture this information as accurately as possible for future sales.
 
Analyze and adjust
 
This is the fun part. Once you've done all the hard work, you should be able to match sales to costs and determine the volume of sales that are coming in for each marketing method. Let's say you found out that you are getting no sales from your nonprofit board membership, the Huffington Post article, and social media. You now have some decisions to make.
 
If you are doing these things solely for the purpose of marketing, you could cut them out and focus on the remaining methods. It could also mean that you need to redo your social media strategy; it's not working now, but another strategy might. Or just one article in HuffPost is not enough, but three articles could start paying off.
 
At any rate, you have far more information than you did before you started, and now you can make smarter decisions about your marketing.

 
    
    
    
 You Can Count On Us to Count For You!       



Brian T. Stoner, CPA 
2600 W. Olive Ave., 5th Floor
Burbank, CA 91505
(818) 333-5095  CELL (818) 317-6035
FAX (818) 333-5304
bstonercpa@sbcglobal.net