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Your Western Canada DMC - M&IT Updates July/August 2012
Message from the President
Max West Operating in Kelowna, BC!


Grapes are not the only thing successful and growing in the Okanagan. Max West is too! We're thrilled to announce that we are fully operational in Kelowna, the heart of this exciting region, and we look forward to welcoming you to one of Canada's sunniest, most flavorful, and action-packed destinations.

The Okanagan Valley stretches from the city of Vernon, in British Columbia's mountainous southern interior, all the way down to hot and dry city of Osoyoos, 250 kilometers south, right near the Canada-U.S. border. The entire region is dotted with vineyards, orchards, campsites, sandy beaches, pine forests, and charming small towns that thrive on visitors. Like an oasis, Okanagan Lake runs 85 kilometers down this hot, dry valley, and the city of Kelowna sits about halfway down, right on the shores of the lake. With a population of over 100,000, Kelowna grows increasingly cosmopolitan year after year. It offers all the amenities and points of interest that can be found in a larger city, while still maintaining a small-town feel where everything you need can be reached in 20 minutes.

Kelowna on Facebook! check them out and give us a call to partner on your next conference, meeting or event considering the Okanagan.

Staff Photo - Traci1
Traci James, CMP

Kelowna Big City Comforts, Small Town Charm
Why it's a GREAT Meetings Destination
Kelowna Wterfront Of course, Kelowna is so much more that a vacationer's paradise. In addition to fantastic weather, dining, and recreational opportunities, this city features all the resources a meeting planner looks for in selecting a destination. The accessibility (from all of Canada, and indeed the world), the thousands of square feet in hotel meeting space, along with a network of experienced professional suppliers, all add up to one great meeting or incentive destination. Partner with Max West to turn your Okanagan vision into reality!

Still not convinced your next meeting should be in Kelowna? For more information of the benefits check out this fabulous video titled Kelowna - Meetings or Conferences speaking directly to meeting planners presented by Tourism Kelowna!

Destination Kelowna
Getting There!
kelowna airport By Air Kelowna is located 390 kilometers (242 miles) from Vancouver, 504 kilometers (313 miles) from Seattle, and 609 kilometers (378 miles) from Calgary. Kelowna International Airport (YLW) is the 10th busiest in Canada. Several air carriers fly into Kelowna daily, direct from Vancouver, Victoria, Calgary, Edmonton, Toronto, and Seattle. Canada Customs is open 24 hours a day at YLW, and amenities include a business centre, a departure lounge, car rental, restaurant and cocktail lounge, gift and duty-free shop, and children's play area. The airport is located 15 kilometers (9 miles) from downtown and the major hotels, and takes just a 20 minute drive. Contact Max West for assistance with all your airport transfer needs.

By Road Driving to Kelowna takes approximately 4.5 hours from Vancouver, and 8 hours from Calgary. While long in duration, the drive from either city is stunningly scenic and follows well-used, well-maintained highways comprised of four lanes almost the entire way.

Max West Featured Partner of the Month!
Delta Grand Okanagan Resort & Conference Centre
Delta rooms The Delta Grand Okanagan Resort and Conference Centre is being revitalized! Situated right on the shores of sparkling Okanagan Lake in downtown Kelowna, the Delta has long been one of the premier Okanagan group hotels. This property has consistently offered the best in meeting space, guest rooms, on-site recreation, and spa amenities, and all that is only going to get better!

The overhaul of the North Tower has recently been completed, and included a redesign of 110 guest rooms. Rooms inspired by the Canadian landscape are sleek, intuitive, contemporary design tailored to the needs of today's travellers. Integrate work and life with fresh and modern versatile spaces while you relax in our premium Sanctuary bed for the ultimate luxurious sleep experience. From conveniently placed shelves and hooks in the entry way, to pinpoint reading lights in the headboard, to custom bathroom amenities with lots of space for guest belongings, to bedside docking station with iHome Audio System, our new ModeRoom gives travellers a sense of comfort that suits their every need. Technology is enhanced with our SmartDesk, a fully wired, multi-purpose area that provides our guests with a clutter-free work space, built-in power and connectivity dock, and links from your laptop and mobile devices to the flat screen high definition TV.

Construction on the South Tower begins in October. All in all, this project will result in a full concept change for the property, continuing to solidify it as one of the premier waterfront properties and conference destinations in the area. The project is slated for completion by the end of the year, and 2013 will see more exciting changes, including a brand new restaurant.

Welcome To Wine Country!
Kelowna's Wineries offer some of Canada's finest flavors!
wine photo The Okanagan is Canada's Wine Country. The unique topography, geology, weather and water all add up to perfect growing conditions for over 60 varietals including Syrah, Viognier, Cabernet Sauvignon, Riesling, and more. The region also produces excellent Icewines, thanks to its relatively cold winters. Favorite wineries of Max West include the following: Mission Hill Winery, Summerhill Pyramid Winery, Cedar Creek Estate Winery, and Tantalus Vineyards. Each of these is available for corporate event bookings. Contact Max West for assistance with development and execution of exquisite dinners, receptions, winery tours, and more.

Mission Hill Winery: Mission Hill was recognized as the Canadian Wine Producer of the Year at the 2011 International Wine and Spirit Competition in London, UK....AND Winery of the Year at the 2011 Intervin International Wine Awards Competition!

Summerhill Pyramid Winery: Summerhill's restaurant, Sunset Bistro, has been selected as the Open Table Diners' Choice winner as the top restaurant in the following categories: Notable Wine List, Okanagan/Wine Country Restaurant, and Outdoor Dining. Summerhill Pyramid Winery achieved Certified Organic status in 2007, and is expected to become British Columbia's first Demeter-certified biodynamic vineyard in 2012.

Cedar Creek Estate Winery: Cedar Creek was a big winner at the Wine Access Magazine's 2011 Canadian Wine Awards, taking Gold for their 2010 Riesling, Silver for their 2007 Platinum Meritage and 2006 "Colbert Edition" Platinum Meritage, and five Bronzes.

Tantalus Vineyards: Tantalus Vineyards is an exceptional vineyard producing Riesling, Pinot Noir, and Chardonnay. One of the oldest continuously producing vineyards in British Columbia, the site was first planted with grapes in 1927.

Dining in Kelowna
Not-to-be-missed restaurants, waterfront and beyond!
rest kelowna Kelowna's restaurant scene offers something for everyone. Here are just a few of the great restaurants that Max West is happy to recommend.

Bouchons Bistro - This French Bistro lies in the heart of Kelowna's cultural district. World-class French fare is presented here at affordable Bistro prices.

Ric's Grill - This stunning steak, seafood and chophouse has a breathtaking lakeside location and offers the finest in fresh Sterling Silver Alberta beef and Ocean Wise (Vancouver Aquarium certified) seafood.

Eldorado - This award winning lakeside restaurant, located within the Hotel Eldorado, serves up the best in seasonal, organic Okanagan produce, AAA Angus beef, and the most extensive seafood offering to be found in Kelowna. Not to be missed!

Okganagan Adventures & Activities
Multiple Options - Year Round
bike Kelowna offers a myriad of activities, year-round. In the winter, the nearby mountains are where it's at; with skiing, snowboarding, cross-country skiing, and snowshoeing all on offer. The summer, however, is when Kelowna really shines - nothing comes close to Kelowna as the ultimate water sports destination!

Water ski, wake board, wake surf, stand up paddle board, kite surf, jetski, tube, parasail, and more. Max West can recommend activities, help you plan the perfect day, and manage all your group's details!

Of course, there's so much more than just water sports. When it comes to activity on dry land, Kelowna has it all - from horseback riding to ATV tours to hiking to biking. Check out this Max West favorite: the Kettle Valley Railway Tour. Explore the old railway trestles and tunnels in stunning Myra Canyon. This bike ride is legendary!

Kelowna Golf & Win a Vacation of a Lifetime Contest!
19 epic courses from easy-going to ego-shattering!
golf Thanks to its 2000 hours of sunshine per year, Kelowna offers one of the longest and driest golf seasons around. Choose from one (or more) of Kelowna's 19 breathtaking courses, and golf among the vineyards and overlooking the lake.

Enter the Kelowna Golf Vacation of a Lifetime Contest! for your chance to win a fabulous, $25,000 prize package including airfare, accommodations, wine and helicopter tours, a meet and greet with Greg Norman, the renowned Australian professional golfer, five days of golf at participating courses and much more! All entries must be received by June 28, 2013.

Max West - On the Road Again - Anita Ashton, CMP
Participating at Incentive Works (Toronto) & IMEX (Las Vegas)
business trip Anita Ashton, CMP - Senior Sales Manager for Max West will be attending the following upcoming industry shows. To connect or arrange a meeting with Anita she is best reached via email at

IncentiveWorks Canada's largest event for professionals who plan, organize or influence meetings and events taking place August 21 - 22, 2012 in Toronto at the Metro Toronto Convention Centre. Anita will be exhibiting in the Tourism Whistler booth #s 1231 & 1233.

IMEX America - America's worldwide exhibition for incentive travel, meetings and events, taking place 11 - 13 October 2011 in Las Vegas.

Apps We Love this Month!
Kelowna Wine Trails App
wine app Plan your trip, and save your memories with this cool Tourism Kelowna Wine Trails App.

Offering details on five wine trails, sample itineraries, a virtual wine cellar and much more, this app promises to streamline your entire day (or days!) of touring the wineries. Further features include directions to the best picnic spots, on-site dining listings, and winery entertainment news.

Love the wines you taste? You can store them in your virtual wine cellar at anytime, from anywhere. Try a wine you don't want to forget (at a winery, a restaurant or even a friend's place) and you can instantly record that wine for future reference. Just snap a photo of the label or the bottle and then catalog it in your "Wine Cellar." Your cellar is not restricted to Kelowna-only wines, making it a convenient wine-lover's tool to use right away and for years to come.

Industry Video of the Month
Kelowna - Ripe with Surprises
kelowna For a qlimpse of what this wonderful destination has to offer check out the Kelowna - Ripe with Surprises video, presented by Tourism Kelowna!

As the largest city located on stunning Okanagan Lake, Kelowna is a recreational lakeside paradise with miles of beautiful parkland and several sandy beaches that provide wonderful opportunities for swimming, boating, water-skiing, windsurfing and fishing. Even Kelowna's main street ends at the lake!

Gift Idea of the Month
Canadian Ice Wine
icewine The ice wine from Canada is unique, rare and exceptional! Inniskillin Icewine is well renowned as the world leader in Icewine. It is sold in over 59 countries and is the #1 distributed wine in Global Travel Retail. Grapes are harvested below -11 degrees celsius and processed while frozen, resulting in rich flavors, aromas and sweetness.

Contact Max West for all your gift pricing and orders! We have an extensive gifting department and would be happy to assist you with ideas for teasers, room gifts, conference bags, or any promotional items you may require.

Like us on Facebook
...and Win a $150 SpaFinder Gift Card
facebook Please visit our Max West Facebook Page and click our "LIKE" Button. Not only will you receive more great info and tips from Max West, you will also be entered into our draw for a $150 Spafinder Gift card.

Congratulations to last month's winner, Ms. Jeanne Hatcher from Galactic, Ltd.

Follow us on Twitter - @MaxWestTweets
twitter Connect with Max West Marketing on Twitter! or find us @MaxWestTweets. Follow us and keep on top of new MI&T destination trends, videos, teambuilding, activities, hotels, venues, contests and much more!

Join us on Linkedin
linkedin Darryl Wheeler, Managing Director on Linkedin
Traci James, CMP President on Linkedin
Anita Ashton, CMP Sr. Sales Manager on Linkedin
Ward Cameron, Sales Manager based in AB on Linkedin
Wendy Boon, Program Manager on Linkedin

Max West Marketing
Phone: 604-899-1070

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