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As the #1 auto maker Certification company in the collision repair industry world-wide, Assured Performance is here to help you get the most out of your prestigious credentials and special status as a Certified Collision Care Provider, officially recognized by several of the leading Automakers. Regularly, we will send you tips on how you can capitalize on OEM Certification-Recognition!
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MAXIMIZING YOUR CERTIFICATION SIGNAGE AND CREDENTIALS
An integral part of the Collision Care Program is helping to enhance your brand equity and add value to your business name. When you achieve Certified status with Assured Performance, we provide you with Certification signs to display in your shop lobby. Assured Performance provides you with your main "Certification" sign. Then in addition, you will receive the official sign from each of the Auto Manufacturer who officially Certifies or Recognizes your shop.
EXAMPLE: If you elected to participate in the Ford Certification-Recognition program or that of Fiat Chrysler Automobile (FCA), Nissan, Infiniti, and/or Hyundai, you will receive additional signage for those companies. As additional OEM are added to our joint-effort program, you will receive those signs as well. You can also receive a special Enterprise Elite Partner sign from Enterprise-Rent-A-Car, giving your customers added confidence to pick your shop as their PREFERRED REPAIR PROVIDER!
Signs come in 3 sizes: LARGE - (18 x 23 inch), MEDIUM - (14 x 18 inch), and SMALL - (10 x 13 inch). You can buy additional signs to place in various areas in your shops in any of the three sizes depending on your wall space. You can even suspend them from the shop ceiling if your space allows that.
We recommend displaying these prestigious signs primarily in your lobby area and then other key locations throughout your shop as an added "Mark of Excellence."
SECONDARY SIGNS: Remember, these are secondary signs and should never be more prominent than your own company logo and name. Further, they should always positioned to illustrate your exclusive credentials and the fact you are in a league of your own.
Ideas to capitalize on your signage exposure:
Idea #1: TAKE PICTURES AND SHARE THE NEWS!
TAKE PHOTOS! Take pictures of you and your staff with each of the signs you receive and photos of all of them prominently displayed in your shop. These are essential and powerful additions to the press releases sent to your local area. The photos make for great news and ensure a higher, more frequent placement of your news story. Once you have taken the photos, be sure and post them to your website, Facebook site and send copies to your Account manager at Assured Performance to be included with your next local press releases.
Photograph yourself and other key staff and management with your signage! Show off to the community and competitors your Certifications!
Make sure you include images of your shop featuring the signage. Try taking pictures with and without staff. Make sure there are no cars, people, or other obstructions in the view of your business.
Take a photograph with each certification you have earned. Then, email them to us at Assured Performance. In the future we will send out additional press releases in your market identifying each manufacturer Certification-Recognition you have earned.
 
Idea #2: LOOK ELITE!
CONSUMERS PICK CERTIFIED AT LEAST 3:1 OVER OTHER CHOICES! Make sure the area/s you choose to display your Certification signs are clean from clutter and placed in an area of prominence helping to illustrate the importance of the signs. Remember, Certified signs promote your prestigious credentials and gains far more miles out of the Certification you have worked so hard to earn. Businesses with Certification appear more professional, and help to ensure customers of peace of mind and that they are selecting a first-class best in class business. OH, B.T.W. - Be sure that anyone in the pictures dress the part!
Your Certified signs convey the message your shop is capable of repairing the most advanced vehicles and that you carry the expertise of the Auto Manufacturers themselves.
Idea #3: GAIN HIGHER CS!
Consumers are more trustworthy of service that has the additional credibility of Certification. They expect to be satisfied at a higher level and will give you the scores to prove it.
Your signs illustrate you have the right tools, equipment, training, and facility modifications to repair their second most valuable investment properly and safely ... according to Manufacturer specifications. This is essential to ensure the fit, finish, durability, value and safety of their vehicle!
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Hang the largest signs in a place of prominence in your main shop and work areas (where your technicians), and anyone touring your shops can easily see them.
Having signs in all areas of your shop ensures your customers and your staff know the value of your work and the special Certified status you have earned. This can even help with recruiting, hiring and retaining the best employees!
Order additional signage: Large, Medium and Small- and place in various key areas of your business making sure everyone sees them ...giving you optimal return on your investment.
Announce your signage achievements on social media and shop web pages.
Prominently display signage in your shop lobby, take photos for your website and send us copies! We will be happy to share them as well!
To order more signs and/or different sizes you need to contact your Account Manager. They will order them for you and assist in any questions you may have.
ALERT - SPECIAL ANNOUNCEMENT:
Download the Assured Performance Collision Care mobile phone app (
it's FREE and available for iOS and Android!)
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Assured Performance Network is made up of three organizations: A non-profit consumer advocacy organization, a legal Cooperative (Co-Op), and management company. Combined, they operate as a third-party administrator for consumer awareness, body shop Certification for several of the largest automakers including but not limited to Ford, Nissan, FCA, GM, Hyundai and others, and various vendor rebate programs. Assured Performance Network is the largest network of Certified body shops.
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