May 2017 - Issue 2


WAV Group Newsletter
By Kevin Hawkins

The REALTORS® Legislative Meetings & Trade Expo is a mouthful, so we all just call it NAR Midyear. This one was a scorcher: both inside, as Upstream was the hot topic, and outside, as the temperatures were in the 90s in mid-May and the humidity made me remember why everyone leaves D.C. in August (except the tourists).
By Marilyn Wilson

None of the brokers we’ve worked with believe that their office managers are doing what they are supposed to be doing -- sales training.

Instead, they act more like den mothers. When they could be working on sales coaching or recruiting, office managers are consoling agents who lost big deals, troubleshooting broken printers, or retrieving lost MLS passwords.
By Victor Lund

WAV Group has been studying broker website effectiveness for more than a decade. One area of interest is worldwide reach. When we look at Google Analytics, we study traffic to understand the level of visibility that brokers are achieving for their websites internationally. Over the past 12 months, Pacific Union International has been living up to their name by expanding their international reach.
By Marilyn Wilson

Think about this for a second: The more highly qualified leads that an MLS generates all represent clients who are serious about buying or selling a home.
By Kevin Hawkins

The art of storytelling is celebrated today as one of the most effective ways to communicate. When I first started practicing public relations, the most effective news releases were the ones that told a story. They were called feature news releases. I’m not sure what happened to them, but over the years, that term has all but disappeared from the PR vernacular.
By Marilyn Wilson

Help brokers understand how RESO standardized data delivered via the RESO Web API will help them bring new technology solutions to market and differentiate their messaging, lead gen, market statistics and green marketing.
Elm Street Technology Acquires Consolidated Knowledge
By Victor Lund

Elm Street Technology (EST) announced the acquisition of Consolidated Knowledge, a technology platform provider to the residential real estate and multi-family industries. This acquisition is the next step in EST’s ongoing efforts to consolidate the real estate industry’s leading technology and marketing service providers.