I spent 15 years learning and applying culture insights as a senior executive and consultant across multiple organizations before I started to proactively reach out to top culture pioneers and experts to learn about their culture facts and fundamentals. We can't learn much about culture from the popular press and most social media is dominated by over-simplified or incorrect culture content. Critical culture change insights from the top culture experts in history are unfortunately "secrets" to the vast majority of leaders. Other leaders turn away from the fundamentals of culture to more exotic and superficial solutions.  

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Founded in 1990 as a hot dog cart, The Halal Guys have become an indomitable presence on the corner of 53rd and Sixth Avenue in Manhattan, amassing an empire and a fervent following serving Middle Eastern street food. The concept started franchising in 2014 and now has over 300 units planned for development, worldwide. Their industrious ground crew inspired Reebok to design a specialty sneaker in 2015 called the Street Meat. Mike Speck joined The Halal Guys in 2015. He is a restaurant operations and training veteran whose most recent role was VP of HR and Training for Qdoba Mexican Grill.