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 May 17, 2012
Updates from Lance Streff
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Lance Streff Sales Representative |
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Upcoming Issues
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June 2012
Currently at press
Internet / Online Research
Research Salary Survey
Results
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July 2012
Mobile Research
Shopper Insights Research
Ad Files: June 8
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Aug. 2012
Social Media Research and Marketing
Ad Orders: July 2 Ad Files: July 9
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Upcoming Directories |
September 2012
Researcher SourceBook™ Directory
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Magazine Circulation | |
30,702
Unique qualified subscribers in print, digital and apps |
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Quirk's Web Stats
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83,216
Total Visits
55,282
Unique Visitors
288,052
Pages Viewed
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E-Newsletter Circulation | |
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27,911
Qualified and deliverable e-mails |
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News, insights and commentary beyond research headlines!
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Download the
2012 Media Profile
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Hello!
This month I'm pleased to introduce another new regular column in my monthly newsletter, written by Steve Henke of Harpeth Marketing.
Steve has over 25 years of experience in marketing and sales and until recently served as president of 20|20 Research in Nashville, Tenn. Steve's column will focus on how marketing research companies can create and then execute marketing and sales plans that help grow revenue.
I hope you will find value in this added feature!
Sincerely, |
Marketing 101: It takes work to make it work
By Steve Henke
 On the surface, marketing looks to be a pretty complicated discipline. Just think about it: marketing plans, strategy, branding, positioning, social media, advertising, e-mail, direct mail, analytics, content, SEO, CRM, MAS, etc., etc. Whew!
Unfortunately, because it looks difficult, many firms just sort of "play" at marketing. They'll throw up a Web site, maybe make a few posts to their blog, tweet occasionally, take out an ad in a directory and call it a day. And then they complain that their marketing isn't working!
The fact is, effective marketing is not all that complex. It's about creating a good plan and then executing it. But execution requires discipline, persistence and focus. In short, it requires a little hard work. And that is why many companies fail at marketing: They won't do the little day-to-day things necessary to be successful.
Here are a few examples where execution falters and marketing often breaks down in a company.
Read on...
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Researcher SourceBook renewals are on their way
After 25 years, The Researcher SourceBook™ is still the go-to source for research buyers to locate providers.
More than 30,000 receive the print and digital version of the SourceBook and hundreds of thousands use the online version.
The Sourcebook is also the only marketing research directory to have a dedicated Android app.
Watch for your listing renewal via mail and e-mail.
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One Voice: The benefits of getting your sales team behind a unified message
By Paul Kirch
 Communication touches almost everything we do. It offers us numerous verbal and nonverbal ways to share ideas, information, stories, warnings and so much more. Personal communication can be loose and potentially unstructured, since much of it is casual in nature. But what about business communication? Should expectations be different? How is communication treated within your company? How does it impact the sales process?
Read on...
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New options for finding a research supplier - coming in June!
Quirk's was the first and largest marketing research directory to come to the Web back in 1996 - and now it will also have the most search options.
With our new SourceBook search options, users can find a supplier in hundreds of categories with just a single click. We're conveniently arranging categories in a logical order and allow users to change the sort options. Of course, users still have the ability to conduct multi-parameter searches and refine results.
This is just another way for Quirk's is continuously adding new value to your directory presence.
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Have something to say? Facebook comments coming to Quirks.com
Facebook Comments is a social media plug-in that allows users to comment on Quirk's articles, event postings, multimedia and directory listings using their Facebook profile.
In addition to ensuring a commenter's true identity (no trolls allowed!), linking comments to Facebook also aims to simplify comment-sharing on personal Facebook News Feeds, which in turn links back to the discussion on Quirk's. We hope this new commenting feature will encourage active dialogue with and among our audience!
Once launched, you'll want to be sure to tell your best customers to post a positive referral on your directory listing!
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In April 2012, Quirk's had 1,381
new website, e-newsletter and magazine subscribers and renewals!
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1Sync, 20th Century Fox Television, 360i, A & E Television Networks, Aa Labels, Abbott Nutrition, ABC Family and Disney Kids, ABC Television Network, Ad Council, AdElevate, Aflac, Aicpa, Airline Reporting Corporation, Allergan, AMC Networks, Ameritech, Ansira, AOL, Arbitron, Asd, Assurant Solutions, At & T AdWorks, AT&T, AT&T AdWorks, Avon, B Braun Medical Inc., Barron's, BB&T, Blackbaud, BlogHer, Inc, BMC Innovation, Boston Consulting Group, Boston Scientific, Brand Asset Consulting, Brandiq, Bravo Media, Brown-Forman Corp, Buyfastdietpills, Cablevision Systems Corp, CALIBRATED PERFORMANCE SOL LLC, Canoe Ventures, Capital One, Cargill, Inc., Carmax, Carol H. 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Traders, Deutsche Bank, Dial Global, Digitas, Inc., DirecTV, Discount Retail Store Services, Discovery Comm., Discovery Communications, Disney ABC Television Group, Disney Media & Ad Lab, Disney Theatrical Group, DMA, Doctordirectory, DraftFCB, Duff & Phelps, DunhumbyUSA, E & J Gallo Winery, E TRADE, E Trade Financial, Ecolab, Egg Strategy, Elanco Animal Health, Emerging Media Collective, Endeavor Consulting, Entenmann's, Enterprise Holdings Inc., ESPN, Experian, Facebook, Family Office Exchange, Florida Publishing Co, Forbes Consulting Group, Forbes Consulting Group/Metz, Fox Broadcasting Co, Fox News Network, LLC, G T E Corporation, Gap Inc, General Mills, General Motors Company, General Sentiment, Georgia-Pacific, GlobalHue, Google, Inc., Grifols, Gtech/Research, Haas School of Business, Hallmark Cards, Harley Davidson, Hawaii Visitors Bureau, Hbo Latin America, HD Supply, Health Advances, Hearst Magazines, Heinz NA-Mkt Research, Hershey Company, Hewlett-Packard, Hill Holiday, Horowitz Associates, House Party, HP, Huge, Inc, Hulu, Huntington National Bank, IAd Network, IBM Corporation, IEEE, IMS, Inc. Magazine, Indo, InSet Partners, LLC, Integrate, Intel, InterMedia Advertising, Intuit, Ion Media Networks, Ipsos, Jo-Ann Fabric and Craft Stores, Johnson & Johnson, Johnson & Johnson Consumer, Johnson & Johnson Global, Johnson-Negron, Johnsville Sausage, Jpmorgan Chase, JWT, Keller Fay Group, Kimberly-Clark Corp, KnightVision Marketing, Korrelate, Kraft Foods, Inc, La Tourism & Convention Board, Lab42, LC Technologies, Inc., Lee Burnett, Levi Strauss & Co, LifeTimeFitness Media, Lightspeed Research, Lingo24, Lowe's Company, Lumi Mobile, Macy's Inc, MagazineRadar, Maritz, Marketing Evolution, Marketing Help, Mars Inc, MASB, Mavenmagnet, M-Connect Solutions, MD DEPT BUS & ECON DEV, MEC, Media Math, MediaVest, Mediavision, Medtronic, Meijer, Merck & Co, Merck Consumer Care, Mereck & Co., Inc, Meredith Corp, Merton Adams, Metis, MetrixLab, Microsoft Advertising, Microsoft Corp, MindShare, Ministry Of Education, Mintel, Mktx, Inc., Motivequest LLC, Motorola Mobility, Nationwide Insurance, NBC Universal, Nestle USA, Netflix, New York Magazine, New York Times, Nielsen Company, Nintel, Nissan North America Inc., Northeast Utilities, NY Public Radio, Oasis Consulting, LLC, Ocean Spray Cranberries, Inc., Ogilvy & Mather, OMD, Online Publishers Assoc, Optimal Strategix Group, Optumhealth, Orbitz Worldwide, Osg, Outback International, Owasp India, Oxygen, P&G, Paisades Media Group, Pandora Media Inc, Pepsico, Pernod Ricard Americas, Pfizer, Inc., Philips, Phoenix Marketing Intl, Pitney Bowes Business Insight, Post Foods, Potawatomi Bingo Casino, PrecisionDemand, Prior/DEV Consulting, Proctor and Gamble Co, Procurian, Professional Marketing Svce, Project Navigation, Prudential, Prudential Financial, Pryas Consulting, Q&A Market Research, RCS/Media Monitors, Inc., Realestate, REL Communications, Research Innovation And Roi, Reservoir Capital, Retail Survey, Rubicon Project, S.C. Johnson & Sons, Inc., Saatchi & Saatchi, Safeway, Samsung Electronics, Inc., Scripps Networks, Sesame Workshop, Shire US, Simulmedia, Inc., Sms India, SSI, Star Ledger, Starcom Mediavest Group, Stephen-Bradford Search, Strategic Planner, Strategy & Insights, Stryker, Sun Products, Symphony Advanced Media, Taohui, Target Corporation, Taylor Technologies, Inc., Team One Advertising, Techno Metrica Market Intel, Telmar Group, Inc., Telmex, Temple University, The Boston Beer Company, The Boston Consulting Group, The Bowman Company, The Coca-Cola Company, The CW Network, The Dannon Company, Inc, The Ei Group, The Press Of Atlantic City, The Smart Cube, The Walt Disney World Company, The Youth Company, Thinkudo Labs, Time Inc., Time Warner, Inc., TiVo Inc., Tonic Waters Entertainment, TRA, Inc., Travel Zoo USA, Travelers Insurance, TrueModus, Turner Broadcasting System, Tween Brands, Umbel, UN Global Pulse, Undertone, Unilever, Union Bank, Universal McCann, US Cellular, UW Extension, Vanderbilt University, Veronis Suhler Stevenson, VEVO, Viacom Media Networks, Vizu Corp, Wakefurn, Warner Bros. Television, Warner Brothers, Warner Music Group, Wasserman Media Group, Weather Channel, Webdesignseoservice, WhiteWave Foods, Women's Marketing, Inc., XL Presents, LLC, Yahoo, Ypulse, Zebra Technologies, Zenith Media
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