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March 17, 2016
Dear NAMIC Supporter,

We hope you are enjoying the new look and feel of Diversity Digest.  Please feel free to share your feedback with us at any time here.

Remember to get your tickets for the NAMIC Annual Awards Breakfast on May 18th, 2016 during INTX in Boston. Also, act now to receive the early registration rates for the 30th Annual NAMIC Conference, September 20-21, 2016 in NYC!

NAMIC Chapters have a lot in store this month...
  • Are you ready to "Be Social" with NAMIC-Atlanta? The chapter will host an evening of live jazz and a chance to network with your peers tomorrow night, March 18th.  
  • Learn the many benefits of NAMIC with NAMIC-Philadelphia at their membership meeting on March 24th.
  • Join NAMIC-Denver on March 29th at their "Diversity Roundtable" on the impact of diversity on innovation.
  • Do you live in the MD/DC/VA region and want to connect with peers while learning about NAMIC membership? NAMIC-Mid-Atlantic is holding a membership mixer just for you on March 31st! 

If you're a non-member and attend a local NAMIC event, join on the spot and receive 10% off your NAMIC membership! Inquire at the event. 

Our goal is to deliver the most timely, credible and thought-provoking articles facing diversity trends in the communications industry. 

Read! Watch! Share! Post! Like! Tweet and Retweet!

Susan Waldman
Senior Manager, Membership and Publications
NAMIC
In This Issue
TOP NEWS
 
Viacom Is Turning NYC Buildings Into Billboards to Combat Gender and Racial Bias
Adweek 
Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly onto buildings in New York City.

LATEST DIVERSITY NEWS

MediaVillage
Thanks to a few pioneering brands, nowadays showing LGBTQ people in everyday situations is practically de rigueur.

Fortune
After a few sexual harassment lawsuits, tech companies have woken up and are starting to improve the representation of female and minority employees.

The Wall Street Journal
Madison Avenue has long tried to move beyond the 1960s image of the advertising world depicted in the popular TV series "Mad Men," with its sexist jokes, office affairs and nearly all-white workforce. But a series of recent incidents and allegations paints an unflattering portrait of the industry, highlighting the lack of gender and racial diversity that still exists in the advertising and marketing business.

LatinoUSA
So how does that happen? It's simple: record yourself (smartphones are perfectly fine for this) and start talking. When you record, tell us your name and where you're from. When you tell your story (keep it to one or two minutes, tops), do it as if you are talking to a friend about your intra-Latino stereotype examples. Have fun with it and be yourself.


PROGRAMMING
 
A lively audience filed into the Dolby Theatre Friday for PaleyFest's opening-night Empire panel, with cast including Terrence Howard, Jussie Smollett and Gabourey Sidibe and co-creator Lee Daniels spilling the secrets behind Fox's soon-returning hit.

A sexy show about high-schoolers in East L.A. who form a competitive dance crew sure sounds like a hit, but at first all that producers of East Los High heard from networks was, "No."

LatinPost.com
"Silicon Valley" stars four white men out of the show's five main characters. But as Berg explained, he and his show have been criticized for a lack of diversity in scenes that literally reflect the real world of the technology industry.

MOVERS AND SHAKERS
 
NAMIC Board Member and ELDP alumnus, James "JB" Brown, has been promoted to executive vice president, content distribution, talent and marketing groups, Revolt.

NAMIC-Philadelphia member,  Zenita Henderson, 
is now director, marketing operations & business development at the Society of Cable Telecommunications Engineers (SCTE)

Are  you a NAMIC Member who was recently promoted? Have you and your team won an award for your efforts in the industry? We want to highlight your achievements! Click here to let us know how you're becoming a mover and shaker.
 

Chapters

MULTICULTURAL MARKETING

MediaPost
According to the research, more than one-fifth of U.S. teens are Hispanic. Marketers take note: This equates to 5.6 million Hispanic teens today, which is roughly the population of the state of Wisconsin.

Black Enterprise
The Black Enterprise list of Leading Women in Advertising and Marketing highlights the women whose ideas and strategies have placed them at the top of their game, enabling them to make a mark in the advertising and marketing world

Business Insider
The specificity of Facebook's advertising machine lets companies sidestep many potential pitfalls that could prevent them from launching a successful ad campaign.


Click here to view more


@NAMICNational