Dear Executive Director:
  July 19, 2016

Guide to Member Recruitment and Retention
"More than 85 percent of associations  cited
'desire to grow membership' as a top goal for 2016."

Dear Executive Director:

Director, Member Engagement & Regional Relations Carol Gauger, MAS,  invites you to take a look at "Modern Practices for Member Recruitment and Retention" by Shawn Smajstrla for insights on member recruitment and retention and tactics to increase both.

You can read--
  • Why the process to join your association needs to be simple
  • How one association used sponsored memberships to increase members
  • Why e-mails should be customized with member data
  • And more!

Valerie Schenewerk
Regional Relations Admin