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Greater Milwaukee Committee
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February 14, 2012
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Greetings!
There's lots to update you on, but before we get to that, m ake sure you save the date for May 14, 5:30 - 7:00 PM for the next MiKE Council Meeting. We're bringing in Dr. Daniel Isenberg from Babson College, who runs arguably the best entrepreneurship program in the nation.
Cheers,
MiKE
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SAVE THE DATE!  MiKE Council Meeting
featuring Dan Isenberg Monday, May 14, 2012 5:30 - 7:00 PM Location TBD
Who is Dan Isenberg?
Dan Isenberg is a Babson Global Professor of Management Practice and the founding executive director of the Babson Entrepreneurship Ecosystem Project (BEEP). A leading authority on international entrepreneurship, Professor Isenberg has taught at Harvard, Columbia, Insead, Reykjavik, Theseus, and the Technion, and has been an entrepreneur, venture capitalist and angel investor.
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High School Social Entrepreneurs at OPEN MiKE
 Last Thursday, OPEN MiKE hosted 25 high school students who are a part of the Lead to Succeed program. The students worked through the business model generation canvas, developing business ideas that focused on market opportunities in the water industry. OPEN MiKE will continue to host the students as they develop a pitch that will outline the problem, solution and sustainable model of the idea.
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Congrats RadMatter Winners!
 Challenge Winners: Ricky Bellows, Alex Hidalgo, Nick Santore
Jake Zalutsky, Brad Bischoff
Challenge Description: Find ways to enjoy new media without distraction. We're all distracted-when we watch TV we have internet on, text and more. We're a media company that wants your full attention. What do we need to do to capture your full attention and get you to turn everything else off? The challenge is dead on. Schools and offices are filled with people who have never known a world without video games, cell phones and the internet. And because of that, people habitually divide their attention among several things at once. What a great challenge to tackle! Watch the Video (and Bellows' amazing robot dance moves) Mojo Prize Winner:
Congratulations to Andrew Grossman! His feedback won him the top mojo prize!
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Latest MiKE Blog
Each month, MiKE is featured on ArtPlaceAmerica.org as part of ArtPlace's national line-up of grantees. This month's blog was about UWM's Design Entrepreneurship Showcase:
Designers are used to working for clients, but there is nothing more freeing than when the client is oneself.
A semester-long project in product innovation provided University of Wisconsin-Milwaukee graphic design students the opportunity to investigate design entrepreneurialism. "The entrepreneurial spirit is built into every designer, whether they realize it or not," says UWM professor Kim Beckmann, who teaches the class along with Associate Lecturer Amy Decker. "Every human is innovative and manipulates their environment to fit their needs, it's instinctual." Beckmann has been developing this unique curriculum for the past six years.
In order to advance the students' abilities in the design process, the focus of the course was on the most critical piece of the design process-identifying and defining a problem. Students spent weeks using behavioral research techniques to gather existing data on local, national and international college campus communities.
Read the full blog
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FEMA Visits MiKE
On January 27th, OPEN MiKE welcomed Richard Serino, Deputy of FEMA, his Chief of Staff, and a Presidential Management Fellow from Washington, DC. They were in Milwaukee for the launch of the FEMA Think Tank, a forum to engage FEMA partners, promote innovation, and facilitate discussions in the field of emergency management.
Essentially, the FEMA Think Tank seeks to leverage talent from anywhere to generate ideas. They're keenly interested in tapping design and technology talent---they believe this valuable resource will help them discover the next great innovation that will strengthen FEMA.
Why Milwaukee?
As MiKE launched, several business leaders saw tremendous value in using MiKE to better understand and leverage technology and to connect with talent. We responded with Made at MiKE, a mix of social and educational sessions for mobile technology. It allowed business leaders to interact with and learn from software designers and developers. We partnered with Bucketworks who was hosting an event called Random Hacks of Kindness (RHOK). RHOK organizes software developers to solve social and/or community problems. The RHOK at Bucketworks was focused on global water and disaster relief problems. Between the two events, business leaders could make valuable connections with talent, learn about emerging ideas and practices, and see innovation in action.
The RHOK focus on disaster relief was the suggestion of Desiree Matel, the catalyst behind the FEMA Think Tank concept. Matel has established think tank networks in cities across the country. After attending the Made at MiKE and RHOK events, Desiree witnessed the unique energy and structure made possible by MiKE to coordinate innovators and generate world-changing ideas. She shared this with FEMA and they were excited to see this for themselves and to launch the National Think Tank Program here.
FEMA is not alone in understanding the potential for design and technology to transform their organization. We're coordinating with a few Milwaukee companies on 'random hack' events to organize talent and generate innovative ideas that address their unique business challenges. And so the race for talent is on. In addition to rapid innovation, MiKE brings another opportunity: business-led talent development. That's where the Talent Dividend comes in. They're helping us coordinate with secondary and post-secondary schools to create career pathways in response to what we're hearing from local business leaders. The Talent Dividend will continue to be a critical component to MiKE's success and ability to meet these talent needs.
It's an exciting time for Milwaukee!
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Learn about User Experience at Milwaukee SPIN
Thursday, February 16, 2012
5:30 PM - 6:30 PM Free Food and Networking 6:30 PM - 8:00 PM Presentation and Q&A
The rising popularity of ubiquitous computing and social networking has changed the way people and businesses use technology. Across all platforms, the differentiator between widely adopted applications and those that are discarded is successfully meeting user needs through a positive experience. User-Centered design techniques provide the tools needed to create that engaging and usable application. Usability testing is needed to find what will trip up your users and stand in the way of your product meeting its goals. Learn how to quickly gather the information you need about the where, when, why, how, and by whom the application will be used as well as the techniques to apply that information to an interface design. Once that design is complete, understand effective ways to organize and execute a usability study to ensure the integrity of the interface design.Register for this FREE event
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Partners
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161 W. Wisconsin Ave., Suite #2145 Milwaukee, WI 53203
(414) 905-0104
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