PULP NON FICTION
Mirror, mirror on the wall, who is the greenest paper company of all?
Virgin paper manufacturers confuse paper buyers with misleading comparisons of the environmental impacts of virgin paper vs. recycled paper.
Over the last six months, some of the largest virgin fine paper manufacturers in North America have launched major marketing initiatives holding themselves up as environmental leaders. They support these claims by postulating that virgin paper manufacturing generates the same or less greenhouse gas emissions than recycled fine paper. They continue with broad statements suggesting high recycled content is not appropriate for fine printing and writing papers.
How do they arrive at this conclusion? By looking in the mirror. Two large virgin coated paper companies ... read on
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The Paper Task Force Report
The goal of the Paper Task Force was to conduct complete lifecycle analysis of the impacts of post-consumer recycled paper vs. virgin paper in order to establish guidelines for minimum impact paper purchasing. The authors of this report include senior executives from Duke University, Environmental Defense Fund, Johnson & Johnson, McDonald's Corporation, Prudential Insurance, and Time Inc. Data came from hundreds of experts.. more
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Comparing Apples to Life-Cycle Assessments
As of now there are no agreed upon standards for conducting a life-cycle assessment (LCA) for paper manufacturing - each one has different "boundaries" for what is included in the analysis. One study done by Verso Paper Company and their customer, the National Geographic Society, found that the paper production for National Geographic magazine produced 1.57-tons (1,424 kg) of carbon dioxide.... read on
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Sign the TREEty & KICK THE CAN
In 2003, in partnership with the Breast Cancer Fund, New Leaf Paper launched TREEty a joint venture to support the work of the Breast Cancer Fund to prevent breast cancer while protecting the environment. As you may know, dioxins in the environment - including those coming from chlorine bleach - are some of the most toxic chemicals in the world and are a known carcinogen. When you sign the TREEty, you agree to purchase New Leaf recycled, high post consumer, and mostly processed chlorine-free paper. New Leaf Paper will then donate a percentage of your purchase to support the Breast Cancer Funds' work to prevent breast cancer. To sign the TREEty, contact Eileen Ellis at (415) 830-4568.
And, during the month of July, the Breast Cancer Fund is asking you to "Kick the Can." Summer's fresh vegetables and fruit are bountiful in the produce department at your local grocery store...what better time to take a pass on canned food? New Leaf Paper, in partnership with the Breast Cancer Fund, is kicking the can this July! Together we're sending ... more |