Seth's Monday Morning Mojo

Everyone Can Now Search, Take Photos and ?

Over the Thanksgiving holiday we had a bunch of friends from our past, about 8 people in our house. Of course at the end of the feasting we had the obligatory group photo shoot. It became clear really fast, with our smart phones in hand, that there were a lot of really great pics being snapped. And of course, the bad ones were being deleted as fast as they were being taken. I am old enough to remember picking up film and wading through 33 bad pictures to find 3 good ones (if you were lucky - sometimes there were no good pics!). Smart phones have turned us all into better photographers.

Google has turned us all in to expert searchers. Once upon a time the great searchers included librarians, the mathematically inclined, and an odd few others. But when Google came onto the scene in a big way in 1998 (PC Magazine reported that Google had "an uncanny knack for returning extremely relevant results" and recognized it the search engine of choice in the Top 100 Web Sites for 1998), everyone learned how to search. The longer it stayed around, the better we all became. Today billions of people know how to search well, more than all the librarians and mathematicians on Earth.

Michael Schrage, a faculty member of MIT Sloan Executive Education, wrote a great little (91-page) Kindle book, Who Do You Want Your Customers to Become? In it he describes the impact of all good innovators as transforming their customers, "reimagining, redefining, and redesigning their customers' future." I highly recommend it.

So how will you transform the lives of your beneficiaries (be they customers, members, or recipients)?

Personal transformation can and does have global effects. As we go, so goes the world, for the world is us. The revolution that will save the world is ultimately a personal one.

- Marianne Williamson

VisionaryLeadership.com