Seth Kahan on Leadership // Monday Morning Mojo
10 Tips for Creating Customer Value and Financial Growth
1. Always be prepared to close down activity in favor of more lucrative customer-centric programs.

2. Create a framework to evaluate all your activities that rates them on (a) financial ROI and (b) member value. Use it to assess all your programs.

3. Interview other leaders to determine what programs they run which are worth replicating in your company.

4. Conduct a communication campaign for your board that explains how you generate customer value and financial growth.

5. For every existing program brainstorm five ways you can make it more valuable to your customers and another five ways to increase the profit it generates. Pick those that satisfy both and implement.
 
6. Transfer the practices from your most successful program to the others. Make this a habit.
 
7. Practice stating and explaining how you operate to achieve the best possible results in both customer value and financial growth. Start with your family - force yourself to speak in lay terms to start. Then progressively explain to more and more sophisticated stakeholders.

8. Embark on an organization-wide program of continuous improvement.

9. When forced to take on a program that is less than optimal, find ways to drive it toward customer value and financial growth.

10. Convene a group of thought leaders to dream up and design the best possible set of offerings to place your organization at the forefront of its field in both value provision and financial growth.



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Getting Innovation book link My next book, Getting Innovation Right: How Leaders Create Inflection Points that Drive Success in the Marketplace, is available for advance purchase on Amazon now. Order it now and send proof of your purchase to GIRadvance@gmail.com and I will send you some goodies in the weeks ahead, only available to those who preorder.

These will include invitations to participate in 2 teleseminars on innovation and links to the recordings, as well as a special pdf workbook based upon the material in the book. The content will be new, original, and not available in the book.

If you book conferences, contact me for a special deal in 2013 - I will be offering copies of the book for your audience. All arrangements to take place through my representative, Tom Neilssen, at BrightSightGroup.com.

"Everybody knows you have to innovate to be a success. And you want to -- but it's easier said than done. Getting Innovation Right is a master class in mastering the current business landscape. Reading this book will give you real-world examples of innovation at work, along with tested templates for action, so you can take your creativity and drive and use them to create exciting products and services your customers will clamor for."

-- Daniel H. Pink, bestselling author of TO SELL IS HUMAN, DRIVE, and A WHOLE NEW MIND
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