Issue: #46
Sept 16/2014

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Toronto Real Estate 
  Monday Wake Up   

WEST QUEEN WEST 2nd Coolest Neighbourhood in The World - According to Vogue Magazine:
Bohemian Embassy, Alex J Wilson
Bohemian Embassy, Alex J Wilson


In tribute to West Queen West (WQW) we went into the archive and brought

up our video on the coolest building in West Queen West - Bohemian Embassy
- BTW this is also where lives (and since WQW is the 2nd
coolest neighbourhood in the world - this would be the 2nd coolest
building in the world).



ALEXJWILSON.COM Sponsors Homecoming 2014
September 27th

This year is 10th Year Anniversary from his graduation
from his Alma Mater Wilfrid Laurier University. To recognize this event we
are sponsoring the PRE-GAME party at Wilfs with Free Food and Drink and
the Homecoming Hawktail Party after the game. 

To check out the full schedule of events:  


Investors Spotlight


The Importance of a Team When Investing in Real Estate 

The Importance of A Team When Investing In Real Estate
The Importance of A Team When Investing In Real Estate and Tyler Pearson discuss the importance of a team when investing in Real Estate. A strong team is very important as they are the ones that are going to help you find, manage, and increase the value of your property. 


When looking for investment properties wants to be on your team and introduce you to the valuable people that work with us.  

Interesting Reads
Here are some interesting reads of the week: (Click on title Link)
Around the World

Designer's Corner - With Sarah Broderick

Announcing a new feature in the Monday Wake Up - Designer's Corner by Sarah Broderick




Design Dilemma: Structural Columns


Whether renovating your basement, striving for an open concept main floor or living in a newly built condo, structural columns are a common frustration among my clients.  No one likes the unsightly look of an obstructive column and to be fair, they have a tendency of being located in the worst possible place from a design perspective.   


Here are a few suggestions on how to turn these structural necessities into architectural opportunities or, at the very least, a design element that's both functional and aesthetically pleasing:


MAIN FLOOR - If your architect or designer tells you a column is necessary, due to the weight of your home, the span from one room to the next or the sheer cost of an expensive structural beam, I'm afraid resistance is futile.  Instead of seeing a column as an unsightly disaster sent to ruin your otherwise perfect aesthetic, try and see it as an opportunity to think outside the box.  This is the exact type of challenge I love as a designer - not only can embracing a column save you money, it can also add a unique design element. 


By adding a second, third or dare I say even a fourth column for symmetry you're embracing what could have looked like a mistake by giving it substance and purpose.  Now consider strategically placing your kitchen island between these columns.  By incorporating a column or two into your kitchen design it's no longer alone and awkward in the middle of your otherwise open concept space.   You may also want to change the shape or material of the column to make it more architecturally interesting and aesthetically pleasing.  Adding weight to achieve the right scale, using decorative trim to make it more textured and visually interesting or using a natural material such as salvaged wood or stone makes what was once an unsightly, awkward column almost art-like.  When done properly, you'll wonder why you didn't embrace it all along! 


BASEMENT - Consider adding an additional column or columns during a basement reno as well for improved symmetry.  Instead of a kitchen island, add a wet bar that will surely come in handy when entertaining guests, as the perfect area for children's' art projects or simply more storage.  Double sided fireplaces are another great addition to any space - especially a basement - and the proper installer can help you hide the unsightly column(s) within its structure. 


Basements tend to be large, expansive rooms with little obvious natural division.  Structural columns are a great way to divide a large open space into different functional areas.  Whether it's a games room, media space, playroom, entertainment area, office or a combination of all the above, what once had little privacy or division can have better function and separation.  The space between columns can also double as a bookcase with open or closed shelves, a cabinet for storage or even a decorative wine rack for a personal cellar.  Just because it's weight bearing doesn't mean your column has to be unattractive.  Consider using different materials like glass, marble, custom cabinetry, salvaged wood or mixed metals to play up the decorative aspect and camouflage the heavy lifting occurring underneath.


CONDO - Large columns are a common element in modern condos with floor to ceiling windows.  Whether one column or several, its important to make create a decorative feature and not an eyesore by embracing them in the overall design of your space.  A new restaurant downtown Toronto called Montecito went so far as adding a bold, floral wallpaper to highlight and draw attention to their structural columns thus making them a primary focal point.  Another option, if you dislike the cold, modern look of concrete, is to drywall and paint the column either the same colour as your walls or something bolder for contrast. 


There are other products on the market that help turn unsightly columns into more neutral and natural looking works of art. While at last years IDS13 show, I came across several innovative products that accomplished this difficult task.  Ranging from wall sized murals that look like different materials - including cement if your column has already been dry walled - to more natural products like slate, marble and wood that through technology can be bent or adhered to surround a columns circular surface. Photography and artwork is another great option if an image you love can be printed on adhesive paper and wrapped around a column to make what was once unsightly decorative and unique.  Many photographers and artists are exploring new mediums for their artwork so it becomes a main feature that further differentiates your space.  


When working with columns the important thing is to incorporate them as part of your design.  Pretending they aren't there or working around them never turns out as you'd hoped.  It's important to know when to push their prevalence and when to draw them into the background.  Ideally a column of the right size, weight, scale, material and pattern can add to the design of any room and not distract or take away from its overall effect.  





**Please send all design dilemmas, questions or inquiries to as I look forward to including the answers in a future edition of the Monday Wake-Up**



Upcoming Events
This section will focus on upcoming events being hosted and sponsored by


Happy Hour Monthly Social
The Thirsty Thursday
Date: Oct 16, 2014






Bar Wellington, 520 Wellington St W. 


It seems the older we get the busier we get - therefore wanted to dedicate 1 night a month that people can circle in their calendars and make it a priority to come. is all about community so come out and re-connect with old friends - make some new ones - and share what is new in our lives.  



New  Development

Our Top 3 Investment Projects for the FALL - Has Insider Access For Them ALL


Queen St



VOX Condo's at Wellesley and Yonge:


Launching in the next two weeks Vox Condo's building by Cresford Developments is starting at the incredibly low $199,900. and his team have first access to this project. Located beside Wellesley Subway station on Yonge and only steps to both U of T and Yorkville, this project will be in high demand. Other developments that launched earlier in the year (YC Condo's by Canderel and Lanterra Wellesley on the Park) sold out at a record PACE - this project will too. Email us at to get on the list.



Minto Westside at Bathurst and Front (King West):


We are very excited for this project. With the trusted name of Minto development, the site and the 57,000 sq. ft. of amenity space planned, it will be the new jewel of King West. With roof top pools, luxury fitness facilities, and much more, Minto is looking to replicate its success of Minto Quantum at Yonge and Eglinton by redefininh the standard of a neighborhood. The demographics of King West are 35 years old and a house hold income of $100,000.00.This will be the building they will pay the premium rents for to call home. An added bonus - You can either walk or take the street car to Billy Bishop airport. In what city can you do that? Email us at to get on the list.


Streetcar Riverside Square (Riverside/Leslieville):


This project is my value buy that has the highest upside for appreciation. Streetcar Developments has recently purchased the Broadview Hotel (Jilly's) and the 4 acre development site purchased across the street. They are not just building a condo tower, they are transforming a neighbourhood. This area is currently underserviced for rental inventory and continues to increase in popularity - people will need places to live. With access to the Queen East Street Car, Lake Ontario, Ashbridges Bay only a quick bike ride away, the Don Valley Trail System, the DVP, and all the new shops, lounge and restaurants on Queen, this area can only go UP. Lastly - Streetcar prices their new projects under current market value. You will have built-in profit from day one. Email us at to get on the list. 


Alex Wilson's Listing
Alex Wilson's Listings

3 Navy Wharf Court, Unit 2602

2 +1 Bedrooms, 2 Washrooms,

For Sale $525,000



High Floor with unobstructed south (views of water) and west (views of sunset). Floor to ceiling Windows and 9 ft ceilings. Corner unit at nearly 1100 sq. ft. All rooms offer views of water. Den has been converted into a walk in closet - could also be converted to 3rd bedroom. Hardwood Flooring throughout. Granite counters in kitchen. South financial core next door with 1.3 million sq. ft office space under construction + 4.6 million more planned = jobs



Parking and locker included - best amenities in city - 30,000 sq. ft 3 level "Superclub" - ultimate fitness/ pool/ basketball court/ bowling/ indoor running track & more, 100 Mbps internet access - 24 Hr concierge and recreation coordinator


Link for Video Tour Here.

1+1 Bedroom, 1 Washroom
For Sale $399,900

Unit Details:

Suite: 2505

Stockholm Model
1 Bedroom and Study
534 Sq. Ft.
Unobstructed West Exposure With Balcony.

Occupancy Oct 2014

Building Features:

  • Ice Spa include a dry sauna and steam room
  • Cold water dip pool, swimming pool, hot tub
  • Relaxing lounge, fitness centre, aerobics room and more
  • 24 Hr Conceirge
  • Outdoor Terrace with BBQ
  • Ice will be a candidate for LEED certification and will use environmentally sensitive energy sources.
Link for the Listing Here.
3865 Lake Shore Blvd, Unit 1001
1 +1 Bedroom, 2 Washrooms
For Sale $329,000


Amazing South View Of Lake Ontario And Marie Curtis Park, Both Only Steps From Your Door. Your Cottage In The City. 9 Ft, And Floor To Ceiling Windows, This Unit Is Flooded With Natural Light. Sitting At 814 Sq Ft, This 1+1 Has 2 Full Washrooms. Quiet Building, Ideal For Down Sizers. For The Professional Working Downtown, It Is Steps To The Long Branch Go Station. Parking Is Included



Five New Stainless Steel Appliances, Granite Counters, Customized Walk-In Closets. Building Has A Fitness Centre, Roof Top Terrace With Bbqs And Hot Tub, Visitor Parking, 24 Hr Concierge Service, Buses To Subway At The Door.


Link for the Listing Here.

3+1 Bedroom, 3 Washrooms
For Lease $10,000 Monthly 


Rare 3 Bedroom 3100 Sq. Ft Fully Furnished Penthouse Condo Available To Rent In Toronto. Ideal For Sports Figure, Corporate Executive, Or Movie Industry That Requires Space For Their Family. With 4 Terraces, Over 810 Square Feet Of Outdoor Living Space, The Sprawling, Sun Drenched Residence Is Located On The 27th Floor; With North, East, West And South Views Of Lake Ontario. Atop One Of Toronto's Premier Waterfront. This Is A Turn Key Solution.



2 Parking Spots And Locker Room With Unit. Walking Distance To Billy Bishop Airport Which Can Easily Take You To New York Or Chicago - Avoid The Lines Of Pearson. Be In The Porter Lounge In 15 Minutes From Leaving Your Unit. Roof Top Pool.


Link for the Listing Here.




Alexander J. Wilson B.A.
Team Lead:

#1 Agent At RE/MAX Condos Plus 2013
TOP 1% Condo Sales in Toronto 2009-2013 
Platinum Club 2010-2013
RE/MAX Hall of Fame

45 Harbour Square
Toronto, Ontario, Canada
M5J 2G4


Sales Representative
RE/MAX Condos Plus Corp. Brokerage
Office: (647) 352-5181
Mobile: (416) 996-5181