Monthly Newsletter
January 2015
Annual Retreat 2015

On October 3, 2014 there was a fire at Taboo Resort.  The blaze, water and smoke damage from that turned out to be extensive.  Therefore Taboo Muskoka is now closed for redevelopment.  At first they thought they could open in the Spring of 2015 but now they do not anticipate being operational at all in 2015.  We therefore had to scramble and find a new venue for our AceTech Ontario  Annual Retreat.


I am very thrilled to be able to tell you that we will be having our Retreat at the JW Marriott on Lake Rosseau in Muskoka.  This is a beautiful resort, and I was actually looking to have our Retreat there in 2016 as I think it is well suited for our purposes.  I have had a lot of great feedback on the property and we are very fortunate that they were able to accommodate us on our existing dates of June 3rd to June 5th. You can take a look at the resort and facilities here 


We will be in touch in the new year to begin advising you about our fabulous line up of Speakers and Events.  Registration will begin in early March.  I hope you are as excited as I am about this venue, and I appreciate your understanding at this change from Taboo.  Please be sure you have marked your calendars so you will be there!

In This Issue
SaaS Happiness - A Guide To Measuring and Managing What Matters And Avoiding The Pitfalls

The true value of SaaS companies and their operation health is difficult to measure using traditional financial statements. To more accurately gage financial and operational performance, one needs to look revenue churn, customer acquisition costs, customer lifetime  value and other operational metrics.


The beauty of SaaS companies from an investor perspective is that they lend themselves to data driven approach to measuring business performance (more so than other types of companies), making it easier to forecast their growth and therefore valuation.


Often overlooked by a SaaS company focussed on high-paced growth, a strong contracting strategy and effective service agreement terms and conditions are essential to success.  There are many pitfalls that can be avoided with some forethought on the part of SaaS companies as they establish standard terms and conditions for customer and other important agreements and set guidelines for negotiating these agreements.   Poorly managing service agreement programs for a SaaS company can lead to undue business risk.  It can impact how efficient and cost-effectively a SaaS company can run its business.  And poorly thought-out agreement terms and business processes can negatively impact the value of the business - both in the near term, as part of a next round financing or at the time the SaaS company is considering a sale transactions.  The good news is that all of this can be avoided. 


ALKARIM JIVRAJ of Espresso Capital will walk you through the essential metrics used by leading SaaS investors and SaaS operators companies to measure operational and financial performance, and manage growth investments. 


 W IAN PALM of Gowlings will delve into some practical tips that any SaaS company should be able to implement as part of its legal contracting practices and touch on a number of the key pitfalls and how to avoid them.  

AceTech Ontario is a sponsor at next year's CollabCon! Register before January 31st with discount code ACETECH to receive both early bird and AceTech Ontario discounts. Click here to register.

AceTech Ontario is working with Dx3 to offer members a discount to either attend the conference or have their very own booth. Register here using discount code 


Will Anderson, CEO at PPM

Doug Edwards, CEO at Es3

Sandy Hurst, co-CEO at SoCast

Jeff Riddall, CTO at gShift

Stephen Massell, CFO at Es3

Anju Uddin, Head of Marketing at ITCI


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