October Newsletter
October 1, 2013
Introducing our New Look 

Welcome to the new AceTech Ontario!  We are excited to share with you our new website and our new look.  AceTech Ontario has been growing and improving to better serve our members - and we wanted our online information to reflect that!  Check out our new website today, and spend some time looking at our members, our Thought Leaders, our programming and our event information.  Let us know what you think!
In This Issue
Defining Your Customer Experience with Intent 

Power Session on October 18th


Join Tara O'Doherty, Chief Experience Officer & Partner,  XTM Inc. to learn how to make a big, positive increase on sales, drive product/service usage, decrease your customer service costs, and increase customer loyalty. 
We will showcase for-your-eyes-only B2B and B2C case studies gleaned from inside knowledge from our work in driving and executing CX with such leaders in the field as:  AT&T Wireless, PerkinElmer (software), Apple, Samsung, Microsoft, and Purolator Courier Ltd.  


Too many companies today are spending much of their time solely focused on the features and functional of their products and services while they are leaving the overall customer experience (CX) - from onboarding to usage through to self-service to happenstance.    Brand Iconic companies such as Sony, Google and Apple treat their customer experience  as a strategic, architected, KPI-driven initiative.  And, iterative validation is executed prior to development and launch.  


Our session will dive deep into:

  •  How to evaluate customer experience options, both short-term and long-term
  •  Which CX methods support and drive the customer experience - including those with the highest ROI
  • � How to deliver a consistent, relevant and contextual experience for your potential and current customers including omni-channel CX strategies.

 This session is open to both our CEO members and our Sales & Marketing Roundtable members.  Don't miss out.  Register today. 

Announcing our December Quarterly Dinner with Ariel Garten, Founder and CEO, InteraXon,  

If there ever was a gap between science, art, business and technology, Ariel has closed it. Her work converts the workings of the mind into tangible solutions.

Ariel has researched at the Krembil Neuroscience Institute studying hippocampal neurogenesis, displayed work at the Art Gallery of Ontario, DeLeon White Gallery and opened Toronto Fashion Week. The intersections of these diverse interests have culminated into various lectures with topics such as "The Neuroscience of Aesthetics" and "The Neuroscience of Conflict", featured on TVO's Big Ideas.

Referred to as the "Brain Guru", Ariel has also run a successful real estate business, spent time as the designer of a Canadian fashion boutique, and is a practicing psychotherapist.


In 2007, Ariel co-founded InteraXon, one of the world's leading companies creating brainwave controlled products and experiences.


InteraXon debuted with the creation of "Bright Ideas", Ontario's feature showcase at the Vancouver 2012 Winter Olympics, where visitors in Vancouver got to control the lights on the CN Tower, Niagara Falls and the Canadian Parliament buildings, with their minds, from across the country.


Ariel and her team are merging technology, neuroscience, art and design. Muse, InteraXon's brain-sensing headband, just one example of this innovation, allows consumers to interact with their smart phone and tablet using the power of their mind. Ariel and Muse are regularly lauded in global media- CNN, CNET, CNBC, Reuters, Tech Crunch, Wall Street Journal Tech for creating what Huffington Post calls "the beautiful headband that will make you smarter".


Ariel regularly lectures at MIT, Singularity University and FutureMed. Her lecture on Ted.com has over 250,000 views and she gave this year's opening keynote at Le Web, Europe's biggest tech conference.  Ariel 

is lauded for her style and inspiration as much as her role at the helm of a technology company that is bringing the future to life. 


We are thrilled that Ariel will be speaking at our upcoming Quarterly Dinner, taking place on December 10th at the very upscale Thompson Hotel.  Watch your inbox for Invitations to Register, coming soon. 

Steve Pezim
Sponsor Spotlight

Each month, AceTech Ontario will be spotlighting one of our valued sponsors.  This month we would like to introduce you to Steve Pezim, Bedford Consulting Group


Steven has been a long time supporter and sponsor of AceTech Ontario.  Steven focuses on global recruiting for all functional roles of senior management as well as customized searches for board and advisory board members. He is passionate about working with CEO's that are committed to growth and thrive on working with exceptional talent. His expertise includes; search, benchmarking, talent scouting, culture assessment, executive assessment, employee engagement,interviewing workshops, and strategic advice. Steven successfully works with a number of Acetech CEO's "to make their businesses better". Steven believes in minimizing risk for his clients and uses IP that provides a 96% completion rate on searches plus an onboarding program that includes psychological assessment and a one year guarantee. He has been profiled by Business Week as One of the Worlds Top Headhunters and oversees offices throughout the Americas and is a longstanding Board Member within Transearch (60 offices).His support for the Canadian technology sector is demonstrated by a preferred rate given to Acetech CEO's.

Steve has generously agreed to share two very interesting and informative articles with our members.  Please take a minute to read Before You Land and How Good Is Your Talent Acquisition Process in the Articles of Interest Section below.. 

Steve Pezim, Bedford Consulting Group. 


(416) 963-9000 ext. 222
CIX Top 20 
Deadline to Apply is October 11, 2013

The Canadian Innovation Exchange is looking to recognize 20 Canadian tech companies that demonstrate excellence in innovation, growth potential, competitive advantage and strength of business model.  The CIX Top 20 is an elite index of the most forward-looking companies in the Canadian innovation ecosystem, and connects the key players driving technology-based business both in Canada and beyond.  Top 20 companies will gain exposure to funding experts while having the chance to demonstrate their product and pitch in front of an audience of investors from around the country.
The Top 20 will be determined by representatives from across the country, including Google, MaRS, TiE, Version One Ventures, East Valley Ventures, Business Development Bank of Canada IT Venture Fund, Terracap Ventures, and more!
All Top 20 companies will receive:
-An opportunity to present live at an elite showcase at the 2013 Canadian Innovation Exchange, Canada's premier forum for key leaders in the innovation economy
-Time to connect with potential partners and investors during networking events and facilitated meetings throughout CIX
-A booth during CIX at the MaRS Discovery District
-A press release announcing your company as part of the Top 20
-A dedicated online profile for your company on the CIX website
-A web marketing kit to promote your company as part of the Top 20
-A featured sponsor story and ad in the CIX Source
Previous Top 20 companies include ScribbleLive, Rypple (Work.com), Aeryon Labs, Bluecat Networks, Wave Accounting, Achievers, Arcestra, Beyond the Rack, and Urthecast.
Deadline is October 11, 2013.  Free to apply at www.canadianinnovationexchange.com/cixtop20

Apple and Google Pass Coca-Cola as Most Valuable Brand

What Your Office Design Says About You As a Leader

6 Ways to Fire and Hire Hardworking Millennials

Toronto ranked #2 on List of Hottest Cities for Entrepreneurs

The Anti-Social CEO's Guide to Social Media

Before You Land (from Bedford Consulting Group)
How Good Is Your Talent Acquisition Process? (from Bedford Consulting Group)
gShift Tops the Charts on PROFIT HOT 50

ENBALA to Co-Chair Ontario Energy Association Energy Conference

* if you have stories about yourself or your business you want to share, please email them to lcarr@acetechontario.com

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