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As the summer draws to a close, we have some exciting events and promotions for you.  Don't forget to Refer Friends and Save until the 31st, and for an easy way to introduce your friends to us, tell them to come by the OrthoCarolina 10K this Saturday or our Run Clinic at Charlotte Running Co. the 27th.  And don't shrug off Matt's advice for better shoulder health for everyone.  Also in this issue, we say hello to Erin and goodbye to Brooke.  


Move better. Live better. 
Mike Danenberg
Director of Sports Performance

Join us at our tent THIS SATURDAY, August 20th as we present Charlotte's BEST 10K as voted  by Endurance Magazine readers in 2015. Try the  challenging 5K run/walk, the kid's dash, or NEW this year, The Rookie Run 'N' Walk 5K designed for beginners. Come out and enjoy FREE beer from six breweries.  And food trucks will have food for sale. 

Bring your friends by our tent and register to win great prizes:
A 10 session Functional Training Package worth $450
A 5 Session Therapy package worth $225
A 3 part Run Analysis and coaching package worth $135

***Plus Coupons for $30 off initial visit for NEW patients so tell your friends and you can save too with our Refer Friends offer below!***


Hurry! Only until 8/31/16: 
REFER FRIENDS & SAVE $$
The more you refer the more you save:  
$10 OFF for first referral
$25 OFF for second referral
FREE SESSION for third referral

For every new patient you refer who comes in for an appointment, you will receive a credit toward your next visit!
Spread the word!  Offer Expires 08/31/2016
Matt's Corner:  Atlas Shrugged...But You Shouldn't
Dealing with shoulder pain can be extremely frustrating because the pain is constant and finding a comfortable position is virtually impossible. This disrupts sleep patterns and you end up getting locked into this never-ending cycle of pain and misery. I want to briefly discuss the shoulder and explain why you are hurting and what you can do to help.   I can say with confidence that at least 99% of your pain originates from terrible posture. So please sit up straight. Thank you for reading this month's article. 

I'm kidding. Bad posture aside, let's talk about the most important factor in shoulder health. It all starts with how you breathe. We are all born breathing primarily with our diaphragm but through the years we start chest breathing. Now when you breathe using only your chest you fatigue the smaller muscles around your rib cage that are responsible for moving the thoracic portion of our spines. Chest breathing also heavily involves the upper traps which further increases poor posture and we end up jamming the front of our shoulders from this domino effect. For example, if both shoulders are facing each other and you are hunched over like Quasimodo this is the exact position causing you pain. Also when you stand up straight your thumbs should not face each other. Your arms should be at your sides.

Now aside from posture and diaphragmatic breathing, learning to control your shoulder blades is the next step. The shoulder blades can move in four different ways. One is elevation, which occurs when you raise your shoulder to your ears.  Don't do that! The next is depression which involves lowering the shoulders down away from the ears, please do this! The shoulder blades can also be drawn together (retraction) and pulled apart (protraction). Combining scapular depression and retraction is the optimal position for your shoulders to be in - more on that in next month's article. 

For now, click here for an exercise that anyone can do to help reduce shoulder pain.
 
Run Clinic 
Saturday, August 27th, 8-10 a.m.
Join us for an in-depth run form clinic by our own Mike Danenberg at the Promenade location of the Charlotte Running Co.  Learn more about proper running gait, the biomechanics of running, injury prevention and treatment, and more! 
 
RSVP to Robert@charlotterunning.com by August 26th
Welcome Erin Thomas!

As many of you know, Brooke Weeks left us recently for a new career as a mom (see below) and we are happy to welcome our new Office Manager Erin Thomas.  Erin is from Columbia, SC and graduated Magna Cum Laude from the University of South Carolina with a degree in Education.  She has experience in medical office management as well as in the fitness industry.  She is an awesome new addition to our team and looks forward to doing her part to help you achieve your goals!
Goodbye Brooke, Hello Hayes!
While we were sad to see our wonderful Brooke Sanders Weeks leave us, we are thrilled to report that she and her husband Charlie have a new addition to their family!   Austin Heywood Weeks (Hayes) was born on August 3rd at a healthy  6lbs. 7oz. and 20.75 inches long.  Best wishes to Brooke and her newly enlarged family! 


HIT CYCLING
See What You Are Missing!
The founders of  EPT Racing  (Epoch Universal & Performance Therapy) in conjunction with HIT Endurance Coaching, have created an environment where cyclists of all levels can participate in a coach led cycling trainer class and its a big HIT!
Performance Therapy would like to offer all of its valued patients an opportunity to try a cycling trainer session at no cost. U se promo code "EPT-HIT."

Thank you for being our patients.  We appreciate the trust you place in us to help you meet your wellness and fitness goals.  Whether you see us for injury, run analyses, or workouts, we look forward to helping you any time.  

Sincerely,

The team at Performance Therapy
  
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Call:  704-541-8655