| |
 |
News & Ideas from
Hurd Smith Communications & History Smiths
|
|
|
| My new book coming out for the Coast Guard's 225th! |
 |
Bonnie Hurd Smith speaking at the Boston Public Library
|
Telling Stories...
Call it public relations, marketing, community outreach, business development, or institutional advancement (fundraising), telling
stories in a compelling way is the bottom line.
How are you telling yours?
Do people trust you? Admire you? Want to do business with you?
When we tell your story - in front of the people you want to reach and through methods that make sense for you - we help you:
* Attract customers * Make your existing
clients feel proud to be
associated with you * Attract media attention * Boost your reputation
in the communities
you serve * Present a consistent
story in all of the
methods we use Check us out, be inspired, and be
in touch! -Bonnie Hurd Smith     |
|
|
What clients
are saying...
"When I knew my company was going to celebrate its 100th anniversary, I wanted to do something lasting and meaningful. I contacted Bonnie at History Smiths because I knew she had the ability and reputation to do the historical research on my family-owned business, and the marketing skills to create a brochure, display, and media materials. My existing customers were delighted, and I attracted new clients because of the attention we received."
-Paul K. Soucy, Soucy Insurance Agency, Inc.,
Salem, MA
"Bonnie brings knowledge, people skills, a cooperating persona and deep technical competence to her projects ... the 375th was a much better celebration for melding Bonnie's ideas into the year long program."
-Nat Pulsifer, Chair, Ipswich, MA 375th Anniversary Celebration "When my colleague Jim Whidden and I decided to develop an educational seminar to teach people the right way to restore an old house, we knew we would need marketing help from someone who was plugged into the history community. We wanted to reach historical societies, public libraries, and the kinds of audiences they attract. Bonnie had a fine reputation in the local historical community, and knew how to promote, which is an unusual combination. She also helped us with some of the local historical content. Within a year, we held a dozen or so seminars throughout our target region, attracted over 200 people, media attention, and new customers. We were thrilled."
-Mathew Cummings, Cummings Architects, LLC, Ipswich, MA
"I was chief representative of the Massachusetts National Guard in the effort to debut Armory Park in Salem Massachusetts in 2001. Ms. Bonnie Smith was my counterpart on behalf of the Peabody Essex Museum. Due largely to her extensive expertise, energy and tact, the project concluded with complete success. The dedication, parade and black tie social event shed much positive publicity on the City of Salem, the Peabody Essex Museum, and the Massachusetts National Guard."
-Brig. General Albert A. Mangone, Massachusetts National Guard
"When The Salem Partnership needed a first class interim executive director, a search led us to Bonnie Hurd Smith who was hired to fill that need. Bonnie brought considerable skills in management, organization and follow through to the Partnership and her interim status lead to a one-and-a -half -year stint as director. With her skills, we were able to begin $400M of state funded economic projects to Salem."
-Biff Michaud, President,
Salem Partnership, and
CEO, Salem Witch Museum, Salem, MA
|
|
|
|
How do you "do" your business history? I give you easy steps to follow -- and ideas about what to do next!
|
|
|
If your business or organization is about to celebrate an anniversary, please don't just throw a party! We'll show you how
to really leverage this important event.
|
|
|
Can a history trail benefit your business economically?
Absolutely! And it will
also benefit your historical nonprofits, community,
and everyone involved. Here's a "done for you" process to follow.
|
|
|
|
|
|
It's out, and I think you'll like it! And what an honor it's been for me to help tell the story of the brave service provided by the men and women of Air Station Salem from 1935 to 1970--which, of course, includes WWII and "guarding the coast" from German U-Boats.  But before I give you the links to learn more about and purchase the book... I am indebted to Nelson Dionne for dreaming up the book series "Salem's Forgotten Stories," and for choosing Air Station Salem as the subject of the first book. He knows I'm a military groupie, and that I would love doing it. Plus I have dear Coast Guard, Navy, and Army friends, and a Navy Commander grandfather. Nelson was right! Nelson is himself retired Army (Intelligence Corps, 1965-1969), and his father, Nelson Dionne Sr., served in the Coast Guard Reserve in Salem during WWII. So...plenty of emotion packed into this book, as well as a powerful sense of the importance of telling this story, from both author (me) and producer (Nelson). Here are the details and links! U. S. Coast Guard Air Station Salem, Massachusetts: A Pictorial and Chronological History, 1935-1970. Specs: 118 pages; illustrated; indexed. Published by: Create Space, via Hurd Smith Communications. Available NOW from Create Space. Available NOW from Amazon. Available from Hurd Smith Communications after August 10, 2015. Also available after August 10, 2015 from bookstores and museum/visitor center stores along the Massachusetts coast. You can learn more about "Salem's Forgotten Stories" on our Facebook page and website, where we will publish the dates of upcoming book signings. And finally... Many of you on this list have been incredibly helpful during the process of writing, designing, and publishing this book. You know who you are, and I am VERY grateful. Now, on to the next one... Be well, and be in touch! 
Bonnie P.S. How can I help you get YOUR book out into the world?  P.P.S. This photo appears at the very end...couldn't resist.... |
|
| |
|
History Smiths believes in the three P's of History -- Passion, Purpose, and Profit. If you think about and use history
with PURPOSE and PASSION, you, your business, or organization will PROFIT in ways you can't even imagine!
|
|
|
| |
|