A few questions to ask yourself, Survey, Member Spotlight, Member Benefits / Earn $50 towards your next membership, Upcoming Events, New & Renewing Members, Leadership
FEBRUARY 2017                                                                            ISSUE NO. 02
Welcome to our February edition of NADRA News. NADRA will touch base directly to you once monthly, filling you in on everything happening within the organization. We hope you find this new tool useful. Take a look and see what info below might benefit you and your business. Be sure to take a look at the Member Benefits section!

February is here, and that means we're entering "Home Show Season". It's the end of the winter, the early customers are calling and inquiring. Now is our last chance to button-up any policies, procedures, and give our companies one last "spring cleaning" before the rush!

A few questions to ask yourself:
  1. Is there any last-minute education to wrap up?
  2. Are all of our vendor agreements in place?
  3. Are your trucks and trailers lettered and in good shape?
  4. Are you displaying the NADRA logo and pledge on your marketing materials? (stand out from the competition!)
  5. Are your business cards printed with updated industry certifications and social media information?
  6. Do you have marketing pieces ready? 
  7. Jobsite signs in good shape?
  8. Crew T-shirts and hats stocked?
  9. Do you have a good camera for your before and after pictures? Or is this the year to consider adding a drone?
  10. How is the website, email signature, and voicemail greetings?
If you don't have these things ready, you have time, but that time is now! Go get it done. You'll feel better prepared, and at the end of the day, you'll know you did everything you could to be ready for the season. 

If you're wondering where to get the best job-site signs, or you're not sure where to order your T-shirts, don't forget to reach out to your fellow NADRA members to ask. That's what we are here for! Ask away. Use NADRA's social media platforms to ask questions, hop on LinkedIn to start a discussion, Tweet! Use whatever platform makes it easy for you to ask your question. It's human nature to want to help. Someone will answer you. Use your NADRA network to better your business. We are here for you.

Check out the information below for ways to improve, learn, and thrive... and for ways to help your association grow as you take advantage of the unique marketing and leadership opportunities available. Your NADRA Board of Directors, and Home Office staff are here to help. Feel free to call or email any of us, if we can assist in any way.


Your NADRA Board of Directors
NADRA Member Spotlight:
February 2017 Member Spotlight: Robert Lett, Wolf Home Products

NADRA launched a member spotlight award for 2017. We are excited to showcase our second winner of 2017, Robert Lett, Wolf Home Products.

Member Name:  Bob Lett
Company Name:   WolfHomeProducts.com
Position: VP of National Sales
Member Category:  Distributor / Manufacturer
Location:  Allentown, PA

What inspired you to join NADRA?  The opportunity to be part of a growing association that is a voice for a burgeoning industry

What was the first thing you ever built? Tree fort

How do you define success? When preparedness meet opportunity. In order to be successful you only have to work half a day. I don't care if it's the first 12 hours or the second hours of the day.

What advice would you like to share with fellow members that you have learned in your career?  Make as many friends and acquaintances as you can and listen twice as much as you talk.

If you could ask your fellow industry professionals one question, what might it be?  What can we do to be better at what we do?

What would you do for a career if you weren't doing this?  
In the summer: Professional Bass Fisherman
In the winter: Ski instructor

*A Member Spotlight winner will be chosen each month. For a chance to win, please fill out the questionnaire found here
When an adventure-loving couple decided to build a second home in the mountains for hosting friends, grown children, and-someday- grandchildren, they enlisted California based Studio Bergtraun Architects to design it on a steep site in the Sierra Nevada's near Lake Tahoe. The firm took cues from the owners' active, family-focused lifestyle to create a highly customized house on a challenging terrain...
NADRA Members Benefit by Earning NADRA Bucks

NADRA has used a grass-roots approach at expanding and growing the association since 2004. It not only saves the association money, but also saves our members money too. Do you know that for every new member
(branch excluded) you refer, you will receive $50.00 towards your membership?

Yes, you earn $50.00 for a new member referral! We call them NADRA bucks. You are eligible to earn up to your yearly dues in NADRA bucks. When you refer a new member, it means you are referring professionals that you have already built a relationship with. They are businesses you believe in.

If you are a deck builder you might suggest your local lumberyard, retailer or distributor to join. As a manufacturer you could be referring your pro builders and dealers to join NADRA. Referrals are not limited to manufacturers, builders or distributors / dealers. Industry Service Providers are a fantastic resource for our members, and we encourage you to refer business services that you value.

How many NADRA Bucks have you earned? It's easy to earn a free membership with NADRA. This type of word of mouth referrals is the foundation that helps build NADRA.

Will you help us continue to grow?

All you need to do is simply have the new member fill in your name under "referred by" found in the application.

Support, refer, and save!
As the decking industry continues to evolve, we at NADRA want to make sure we are providing relevant information, education, and support to our industry. This survey is just 8 quick questions, and your response is GREATLY appreciated.

*Please include your contact information for a chance to win a $100 Visa Gift Card
Upcoming Events:
The IDEAS Show:

When: March 1st, 2017, 9am - 5pm
Where: Valley Forge Casino Resort - King of Prussia, PA
What: The IDEAS Show invites independent dealers, their employees, contractors, architects, designers, & tradesmen to come see the latest products from top manufacturers in our industry, visit with key people in the LBM industry, and enjoy a free lunch.
*Attention Dealers:  Join the pre-show dealers event! Learn more HERE
Budget Home Supply Show - Deck Trade Show

When: March 3rd, 2017, 4pm - 8pm
Where: Budget Home Supply, 780 Boston Ave. Longmonth, CO 
What: Other suppliers advertise deck expos, but our Trade Show will be the Main Event! Learn about new products from all of the major brands, selling tools, accounting practices, web design & Search Engine Optimization (SEO), take-offs, and much, much more! This is open to anyone in the deck building industry, whether they purchase from us or not!
Contact: Vernetta Angelo / 303-678-8800 / v.angelo@bhspros.com  
NADRA Deck Evaluation Certification Class:  (4 hours)

When: March 9th, 2017, 8am - 12pm
Where: St. Louis, Missouri
What: This ASHI-Approved NADRA Deck Inspection Certification Course is eligible for ASHI CE's. The North American Deck and Railing Association is working together with ASHI hopes to promote and enhance deck safety through education and improved inspection process. 
Register: Register HERE
Contact: vp@stlashi.org 
NADRA recently educated over 30 Inspectors at ASHI World on January 22nd, 2017.  This program allows the home inspector the opportunity to employ the ability to safely inspect a deck using the NADRA Deck Evaluation checklist. We would like to take a moment to congratulate all of the following NADRA Inspector Members: 
East Coast Builders Show

When: May 4th & 5th, 2017
Where: Cobb Galleria Centre, Atlanta, GA
What: The East Coast Builders Conference is today's residential building, remodeling and construction industries "must attend" conference event offering meaningful education that will help you enhance and advance the future for your company, shareholders, employees and your clients.
Featuring educational tracks on Building, Remodeling, Design, Business and Kitchen and Bath, the ECBC sessions within these tracks will take a deep dive into current topics, such as Aging in Place, Technology, Legal, Subs & Trades and Marketing.
Register: Register HERE
Contact: Verne Packer, Executive Director / 727-480-3785
    ECBC Show
* Do you have or know of an upcoming event you'd like to share with NADRA members? Please email the details to: Info@NADRA.org for consideration.
Welcome New & Renewing NADRA Members:
The Resiliency Secret - Ssh!
By: Kevin Jackson

Okay my friends, let's cut to the chase!  The key to being resilient is to recognize that if we live long enough, we will eventually face change or adversity.  In addition, since we are all human, we understand that these state of affairs automatically trigger several types of emotions.  However, the secret sauce lies within how we handle these emotions ourselves and how we deal with the emotions of those around us when either change or adversity strikes.

Here's a quick example.  Think back to when you first learned how to ride a bike.  The person who taught you took off your training wheels, held you on the bike steady for about a minute, gave you a pep talk and very specific instructions and then eventually provided you with a swift push to get you started.  At first, your excitement level went through the roof.  Your big smile indicated that you welcomed this new adventure.  Your confidence, passion and perseverance kicked in immediately.  You experienced immediate success by pedaling five times without issue and then the inevitable happened...  You fell!  Not only did you fall, but you fell really hard (because falling was never an issue with the training wheels attached).

At this point, your natural inclination was to immediately look around to see who experienced your fall.  But there was also another very important reason you were looking around to find this person.  You desperately wanted to know what their reaction was to your mishap.  Were they disappointed, upset, happy, proud, supportive, empathetic, etc.?  Whether you knew it or not, your reaction to the fall was 95% dictated by the first emotional response of someone around you.  If they overacted, so did you.  If they were laughing with you, you tended to laugh as well.

This is a very simple concept that leaders must understand and work diligently on today.  As we experience more and more change and adversity in our lives, we must train our minds to master resilience by conquering our emotional responses.  Similarly, with self-awareness, we must understand that the responses of others around us should not necessarily influence our mental toughness, positive outlook and resilience. Read more

NADRA | 215-679-4884 |  Email | Website