New Mainstream Portfolio Company Sold to Marketing Analytics Services Firm
Claritas, a leading provider of consumer segmentation analysis and tools for improving marketing performance, acquired Miami-based Geoscape International Inc., a portfolio company of New Mainstream Capital. Founded in 1995, Geoscape is known for its unique data, technology, depth of knowledge and understanding of multicultural consumers. The company provides automated intelligence systems, unique data products, research and analytic services for companies seeking to accelerate growth by tapping into the growth of new mainstream consumers in the U.S., Canada and Europe. A former division of Nielsen, Claritas is now independently owned by The Carlyle Group (NASDAQ: CG), in partnership with the Indian Hill Group.