IN THIS ISSUE
CHAPTER NEWS
ADVOCACY/ PUBLIC POLICY CORNER
IN THE NEWS
JOIN A COMMITTEE
MEMBER TIP
MEMBER HIGHLIGHTS
BOARD MEMBER HIGHLIGHT
MEMBERS IN THE NEWS
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NAWBO-LA Partner Event:
N3xt con 2018
WHEN
ALL DAY
June 16th-17th
WHERE
Regent Theater DTLA
448 South Main St.
Los Angeles, CA 90013
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NAWBO-LA Partner Event:
Executive Women's Forum: The Paradox of Perfection
WHEN
5:00pm-7:30pm
June 12th
WHERE
Luxe Sunset Blvd. Hotel 11461 Sunset Blvd.
Los Angeles, CA 90049
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NAWBO-LA Partner Event:
Black Business Association
2018 Salute To Black Music Awards
WHEN
6:00pm-10:00pm
June 19th
WHERE
California African American Museum
600 State Dr.
Los Angeles, CA 90037
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NAWBO-LA
Downtown Connects:
How to Generate Revenue via LinkedIn Marketing
WHEN
5:30pm-7:30pm
June 26th
WHERE
Space 1:1 Showroom
1916 E. 7th Pl.
Los Angeles, CA 90021
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NAWBO-LA
Partner Events:
Women on Boards:
Why Gender Diversity Matters
WHEN
11:30am-1:30pm
July 12th
WHERE
City Club Los Ageles
555 S. Flower St. 51st Fl.
Los Angeles, CA 90071
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NAWBO-LA
Partner Events:
Tech Nexus:
The Autonomous Future
of Los Angeles
WHEN
11:30am-1:30pm
July 17th
WHERE
City Club Los Ageles
555 S. Flower St. 51st Fl.
Los Angeles, CA 90071
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For more events, including partner events, go to
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INTERNS
Are you interested in adding experience to your resume?
NAWBO-LA is now accepting applications for interns who have, or looking for, experience in the following:
Social Media, Advocacy/Public Policy
Marketing
Nonprofit Organization Management
Research
Event Planning
...and more!
EMAIL US TODAY
Subject:
Intern
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NAWBO-LA Downtown Connects:
How to Generate Revenue via
LinkedIn Marketing
You've heard the saying, "Your network is your net worth."
But what does this mean from a LinkedIn marketing perspective? How do you take the money you are leaving on the table and convert it into real business? Come prepared with your laptop for a mini-workshop that will improve your LinkedIn profile, help you navigate the posting and connecting protocols, find relevant groups, export your connections, find top talent and connect with prospects.
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Lindsey Carnett, President & CEO of
Marketing Maven
and VP of Marketing for NAWBO-LA, is a spirited trailblazer who prides herself on executing measurable marketing campaigns. Named to the 2017 Inc. 5000 List of Fastest Growing Companies in America and the 2016 Entrepreneur 360™ list of “Best Entrepreneurial Companies in America,” Marketing Maven specializes in public relations, influencer marketing, social media advertising, and reputation management.
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NAWBO-LA Partner Event ft. Board Member Madelyn Alfano — Executive Women's Forum: The Paradox of Perfection
Join a discussion with prominent women business leaders, as we explore elements of risk tolerance including:
- Exploring the role of perfection in our decision making
- Learning how to manage smart risk taking and increasing resilience
- Trusting our intuition to find alternative solutions to longstanding problems
For more information and to register, click the link below. Please use the code
NAWBOLA
to receive $25 off your ticket, courtesy of CohnReznick.
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Madelyn Alfano is NAWBO-LA's Foundation Chair and previous Chapter President. She focuses on providing opportunities for growth and development for the NAWBO chapter members.
Madelyn, one of California’s most successful restaurant owners, believes that food is not just a necessity or pleasure, but a lifelong passion. Inspired by her parents and life in a large Italian family, she blends the finest ingredients, traditions and new ideas with the best aspects of family life to create a truly unique dining experience at
Maria’s Italian Kitchen
.
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20% Discount Offered to NAWBO-LA Members & Friends for N3xt Con 2018
N3xt Con 2018 brings together bright minds and visionaries to share ideas of innovation. Featuring a variety of themes including Humancentric Technology, Omnipresence of Storytelling, Frontier of Imagination. Talk topics range from blockchain, brain-computer interface, AI, interactive media, to film production. The conference provides an opportunity for attendees to get fresh perspective from industry leaders and futurists. Come, listen, get inspired and establish the network that may help you forge the path you have yet to discover.
For more information and to register, click the link below. Your 20% discount will be automatically applied when you purchase your ticket.
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Town Hall Los Angeles Presents Women's Month at City Club Los Angeles
Town Hall Los Angeles is hosting two upcoming speaking forums at City Club Los Angeles next month. The first event will feature our former NAWBO-LA President
Betsy Berkhemer-Credaire,
In honor of our partnership, Town Hall Los Angeles is offering a discount to both of these events.
Use Code
NAWBOxTHLA
at checkout for $20 off!
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NAWBO-
LA
CORPORATE PROFILE
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The Metropolitan Water District of Southern California (MWD), a NAWBO-LA corporate partner, offers contracting opportunities to small, regional, and disabled veteran businesses through its Business Outreach program.
In its most recent fiscal year, Metropolitan Water District exceeded its 25 percent goal for small business enterprise (SBE) participation, providing more opportunities for small, local and regional businesses to engage in the district’s wide array of projects and programs. In 2016-17, Metropolitan awarded $83 million in contracting dollars to SBEs, representing 31 percent of all contract dollars awarded that year.
Since launching its Business Outreach program, they have reinvested about $1.6 billion in small businesses.
MWD is a regional wholesaler that delivers imported water to 26 member public agencies. It also helps its member agencies develop water recycling, storage, and other local resource programs to provide additional supplies and conservation programs to reduce regional demands.
Metropolitan offers both goods and professional services contracting opportunities. NAWBO-LA members interested in receiving notices regarding Metropolitan bid opportunities can register online
here
.
Metropolitan recognizes small/disabled veteran business enterprises certified through the California Department of General Services.
For more information, contact Metropolitan’s Business Outreach hotline at (213) 217-7444.
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NAWBO-LA will join chapters from around the country for this annual event.
On Advocacy Day, participants will head to Capitol Hill to meet with members of Congress and their staff to discuss NAWBO’s policy priorities.
During the Academy of Public Service the following day, experts will share how to navigate the federal government and advocate for women business owners. Additional sessions will focus on government contracting and international business development.
“NAWBO-LA will unite with women business owners from around the country to advocate for our common interests,” said Los Angeles Chapter President Schenae Rourk. “I look forward to collaborating with other NAWBO members in the nation’s capital to advance policies that support women business owners.”
Register online for NAWBO’s Advocacy Day and Academy of Public Service.
Christine Frey
Co-Chair, Advocacy
Committee
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1 in 3 Americans Don’t Know That a Gender Wage Gap Exists, Survey Says
What if you lost 20% of your income?
Nearly 75% of adults in the United States say losing 20% of their salary would be a major problem or crisis. Twenty percent is a big deal. Yet right now, women as a whole are paid
20% less than men
. Women of color are
paid even less
.
This should be shocking. When women across races, incomes, industries, occupations and education levels consistently are paid less than men, it’s a sign that something is profoundly wrong.
But according to new research by
Lean In
and
SurveyMonkey
, one in three U.S. Adults aren’t aware of the pay gap — and men are almost twice as likely as women to think it
doesn’t exist
. It’s hard to fight a problem you don’t know is real. To
close the pay gap
, we need to close the awareness gap.
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NAWBO-LA Members: Get Engaged & Join A Committee
Committee and service opportunities include...
Membership
Marketing
Programming / Events
Governance
Corporate Sponsors
Advocacy
Advertising / Multi-cultural Outreach
Social Media
Get engaged and sign up today!
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To RSVP
Subject:
Committee Meeting RSVP
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A Hidden Key to Success: Celebrate!
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How I Celebrate My Successes
There are many ways of celebrating your successes. Personally, I use a dream journal to catalog the impact I’ve created, the ways in which I’ve helped people, and the goals I’ve achieved. Keeping all of these celebrations in one place allows me to look back periodically and reflect, especially in moments of failure, despair, and hardship. When I peruse my journal, I am reminded of how far I’ve come and how much I’ve already accomplished.
I also use my journal to express gratitude for everything in my life. When we lead with gratitude, we are much more likely to have a positive perspective on the future. We feel lucky and make decisions with greater confidence and optimism. We appreciate the challenges, not just the opportunities. Instead of feeling scarcity and constant struggle, we experience a sense of abundance and success. Gratitude is a game changer!
A third function of my journal is as a catalog for my own personal rewards program. I make a list of the ways in which I want to celebrate whenever I reach a milestone. It might be something small, like treating myself to a day at the spa, or it might be a bigger reward, like a vacation. Sometimes the reward is as simple as giving myself the time and space to do absolutely nothing for a few hours or a day. Taking the time to acknowledge my successes and reward myself helps me refuel myself, regain energy, and rekindle my motivation to dream even bigger.
Celebrate Every Victory, No Matter How Small
Many women, in particular, are familiar with the goal of losing weight. Perhaps you’re one of them. If so, you know that some weeks can be incredibly discouraging. You may stick to your intended diet only to hit a plateau or, even worse, somehow gain back a few pounds. Those experiences can feel very disheartening, and they may even tempt you to give up on your vision.
If your goal is to lose a lot of weight, for example fifty pounds, then a bad week can take an even greater toll or your state of mind. You may feel that you will never reach your objective, and that sense of despair will only increase the chances that you’ll throw in the towel.
If you break your goal into manageable pieces, however—a pound a week, for example—you are much more likely to achieve these milestones. Even better, you get to celebrate every little victory. Whenever you reach one of these small goals, you can feel a sense of progress. This, in turn, helps you retain your motivation and make it through the discouraging weeks.
Most of us make two crucial mistakes: we overestimate what we can achieve in a year, and we
underestimate
what we can achieve in a decade. Is it possible to totally transform yourself physically, or completely reshape your finances, in a year? Maybe, but it will take a laser focus that may make it difficult for you to maintain other aspects of your life.
Caught in this cycle, we tend to set very challenging goals over a yearly timeframe, then give up when it takes us a long time to reach them. Counterintuitive as it may seem, we do better when we set ambitious long-term goals, then celebrate each small step along the path. If you give yourself a long period of time to reach your big goal—a few years, a decade—and track the short-term priorities necessary to get there, you will begin to see results surprisingly fast.
Consistency is key. Avoid obsessing about the end goal. Celebrate every milestone along the way. Recognize your progress so you have the enthusiasm to stay on course. The more frequent the milestones, the greater the effect—you become a champion who’s constantly moving forward. When we take a long-term view of our goals and are consistent in our actions, we create extraordinary impact.
Finally, remember to pause and reflect, especially when you reach a milestone. Otherwise, you may get caught up in doing, chasing, giving, and running. This will wear you down and make it harder for you to connect with your larger vision.
You need to celebrate how far you’ve come so you can gain a bolder perspective on how far you will get tomorrow. Think about how you’ve changed, learned, and grown. Imagine how much more you will change, learn, and grow in the years to come. Celebrate every little accomplishment, because you’ve worked hard, taken the risks, confronted your fears, and learned from your failures.
Then use those celebrations to propel yourself even further.
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THIS MEMBER TIP COMES FROM
Nikki Barua
CEO, BeyondCurious
Tel:
(310)
904-6205
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Bonnie Nijst,
ZEESMAN
ABOUT BONNIE
Bonnie is the President & CEO of ZEESMAN, a branding, marketing, and creative company.
In her role, she is responsible for overall company direction, account relationships and business development. With more than 25 years of experience in sales, branding, marketing, PR and communications consulting, Bonnie is a force to be reckoned with in the creative and advertising world.
ABOUT HER COMPANY
ZEESMAN is a branding, marketing and creative firm with core competencies in messaging and strategy-driven design. They work with companies, nonprofits, and government agencies that understand change is a constant that needs to be navigated now, not in some distant future. The purpose at ZEESMAN is to help entities leverage that change and evolve their brands in ways that grow relationships, ease transition, facilitate transformation and, ultimately, create even greater possibilities going forward.
"Some keys to my success have been the following:
1) Building relationships incrementally
2) Understanding that preparation is a sign of respect
3) Humility
5) Being discrete
6) Making time to be of service"
CONTACT BONNIE
Tel:
(323) 658-8000
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Kat Janowicz,
3COTECH, Inc.
ABOUT KAT
Kat is a leader, strategist and, entrepreneur with over 20 years of international experience in goods movement, transportation, maritime, energy, construction, and O&M sectors. She founded 3COTECH over three years ago to help develop and execute strategies that will ensure our clients and their partners can effectively, efficiently and sustainably move people and goods: on land, at sea, in the air, and soon—in space.
ABOUT HER COMPANY
Technology advancements and social equity are accelerating change in the complex 3-way junction between Energy, Transportation, and Global Trade. 3COTECH helps their public and private clients not only understand and navigate this complex landscape, but also to build and maintain strong partnerships across it. They complement organizations’ strategies by assessing life cycle risks and opportunities that are often missed: those related to innovative technology, resilience, and long-term asset sustainability.
"I can bring unique insight to NAWBO members related to our changing and dynamic business environment. I relish offering personal support to other women in business, providing them with strategic business advice and feedback, facilitating introductions, and supporting them in expanding their market reach. I look forward to helping NAWBO-LA members anticipate future consequences —intended and unintended—of their initiatives, particularly related to sustainability, technology, and resilience, all while showing them how to turn risks into opportunities."
CONTACT KAT
Tel:
(310) 853-1646
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Susan Petoyan,
Imagine If Research & Insights
ABOUT SUSAN
Susan is an insight-driven business strategist who helps clients make better business decisions — and create positive impact — through a better understanding of their target customers. For nearly 20 years, she has partnered with Fortune 100 and 500 clients in various industries, both as an internal and external resource. Susan democratizes insights by bridging decision-makers with consumers in new, authentic, and powerful ways that translate insights and opportunities across all perspectives and borders. Her passion for understanding and inspiring people (both consumers and business partners), and making a meaningful difference, is her catalyst for founding Imagine If Research & Insights.
ABOUT HER COMPANY
Imagine If Research & Insights helps brands and companies make smarter and more strategic business decisions with data about their target customers and their needs. We make our clients more profitable by identifying the best customers, pricing their products and services, marketing and messaging more effectively.
"Keys to success will vary depending on what stage your business is in. But we believe in three things that are constant.
1) Passion for what we do is contagious. If you are passionate about how your work helps others, you don’t have to sell anything.
2) Vision is critical - if you don’t know where you want to go, talking about how or when you’ll get there is pointless.
3) Having a great teams makes or breaks a business. Finding and retaining the right people is hard but you will improve with time."
CONTACT SUSAN
Tel:
(818) 245-5264
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Sandra Lee,
ES Advertising
ABOUT SANDRA
Sandra is the President & CEO of ES Advertising, a full-service multicultural advertising, digital, and PR agency specializing in the Asian Indian, Chinese, Filipino, Hispanic, Japanese, Korean, and Vietnamese population groups.
Sandra also
currently serves as a Board Member, Vice-President of Multicultural Marketing and outreach for NAWBO-LA. Her role is to increase awareness of the organization in the multicultural business community.
ABOUT HER COMPANY
ES Advertising is a full-service advertising agency, with extensive experience providing strategic and creative Asian–American targeted solutions to deliver results to their clients.
With bicoastal presence, ES Advertising provides services both local and national.
As one of the top 10 ranked Asian-American ad agencies by Ad Age, they offer tangible return on investment by demonstrating that marketing can be a profit center and not just an expense.
"I always feel like I have a great support and really enjoy my time at NAWBO LA being surrounded by other women business owners and leaders. Just listening and sharing with other women business owners/leaders gives me motivation and energy to keep going to reach my daily goals."
CONTACT SANDRA
Tel:
(332) 707-6132
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NAWBO-LA Premier Member, Maria Salinas, Appointed as Los Angeles Area Chamber of Commerce Incoming President and CEO
The Board of Directors of the Los Angeles Area Chamber of Commerce announced today the appointment of Maria Salinas as the Chamber's new President and CEO, effective August 1, 2018. Salinas will be the first female leader in the organization's history. Current President and CEO Gary Toebben will retire on July 1 after leading the Chamber for 12 years.
Salinas brings to the LA Chamber an ability to understand the needs, challenges and aspirations of businesses of all types and sizes based on her extensive private sector experience ranging from corporations to start-ups in a cross-section of industries. Her decades of financial expertise and business management includes experience in leading both major Southern California corporations and small businesses in corporate governance, audit and compliance, and regulatory matters. She is currently the President and Founder of Salinas Consulting, a finance and accounting project management firm.
Prior to launching her business in 2006, Salinas held financial leadership roles at The Walt Disney Company for nearly 11 years. She also developed public accounting experience working with Ernst & Young LLP. In addition to serving as Director and former Chairwoman of ProAmérica Bank, Salinas is the Chair of the Board of Regents at Loyola Marymount University, her alma mater. She also serves on the Board of Directors at UnidosUS and brings deep ties to the local education community with a board position at Kaiser Permanente School of Medicine.
"I am excited and honored for the opportunity to build upon the great progress the Chamber has made in Los Angeles and lead it into its next chapter. Throughout my career, I have used my financial expertise and business acumen to lead and create change and make a lasting impact both in business and in the community. I look forward to working alongside the talented staff and Board of Directors to continue to carry out the Chamber's important mission of championing economic prosperity and quality of life for the Los Angeles region."
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NAWBO-LA Members: Any Accomplishments You Wants to Share About Your Company?
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NAWBO-
LA
811 West 7th St. Los Angeles, CA 90017
T: 213.622.3200 | F: 213.622.6659
EMAIL CONTACT
Copyright © NAWBO. All rights reserved.
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