On April 19, the NCSH launched "  Tome el Control de su Salud Sexual" (the Spanish translation of the NCSH's "Take Charge of Your Sexual Health" guide for consumers) through a national media and promotional campaign. Grounded in a call-to-action from NCSH and two co-sponsoring organizations, California Latinas for Reproductive Justice (CLRJ) and Colorado Organization for Latina Opportunity and Reproductive Rights (COLOR), Hispanics were encouraged to access recommended preventive sexual health services and the new website. 

The campaign included a pitch letter, personalized outreach to 60 leading Hispanic media outlets, a press release in Spanish and English distributed nationwide, a fact sheet "How to Access Recommended Preventive Sexual Health Services, With or Without Insurance," and a social media campaign. The campaign also featured six Spanish-speaking experts, including three MDs (from Columbia University, Montefiore, and Johns Hopkins), experts from CLRJ and COLOR, and a sexuality education expert. 

To date, we have secured stories in NBC News Latino, Univision, ChicaNol.com, and Philatinos Radio, and over 127 outlets picked up the press release. In total, we generated up to 200 million audience impressions. Within one week, over 29 organizations and individuals posted over 60 tweets, reaching a potential network of 3.1 million followers.

The guide is available as a PDF and online at http://ncshguide.org/espanol . Please help us to spread the word about this new resource!

The NCSH's Communications Action Group (CAG) developed the "Five Action Steps to Good Sexual Health" to help people improve their sexual health. These steps are: #1) Value who you are and decide what is right for you; #2) Get smart about your body and protect it; #3) Treat your partners well and expect them to treat you well; #4) Build positive relationships, and #5) Make sexual health part of your health care routine.

As part of a new initiative, the CAG has developed supporting content for all five "Action Steps," which include benefits of taking each step, tips and advice, and resources. This draft content was focus group tested with a diverse group of 49 men and women in Los Angeles, CA and Baltimore, MD in March. The content was well received by focus group participants of different ages, races and ethnicities, genders, and sexual orientations.  Most participants strongly identified with the topics and thought the information was useful and accessible. They said the tone was positive and nonjudgmental, and that the steps provided practical suggestions and scenarios. We will make minor modifications to the content to incorporate this feedback.

Currently, we are designing a website for the "Action Steps" content and collecting resources to include within each step to help people learn more about specific topics. This website will be launched via a national media and promotional campaign later this year.