Nebraska Injury Prevention and Control News
    Issue #63                                                    October 2016
Injury Prevention in the News
Choking Challenge: What Parents Need To Know
 Kids are strangling themselves for a thrill in what's called the choking challenge. And studies show 75 percent of children between the ages of 9 and 16 know how this game is played.

Agnieszka McPeak is the Assistant Professor of Law at the University of Toledo. She says parents can learn about the safe modes available on Its a nonprofit site that helps parents navigate through social media.

Read more and watch the report on the Channel 10 11 KOLN website.
Upcoming Events
National Teen Driver Safety Week

National Teen Driver Safety week is October 16-22, 2016. The NHTSA has many free materials available to promote teen driver safety during this week. These include social media posts and press releases. The Injury Prevention Program has a campaign called Parents Drive the Message which contains information for parents and teens about Nebraska's Graduated Driver Licensing system and safety information.

Safe Kids Nebraska
Home Fire Drill Day is October 15

We practice fire drills at school. We do them at work. Why don’t we practice them at home, where most fires are likely to occur? On Saturday, October 15, 2016 Nationwide’s Make Safe Happen program will set out to help change this by launching a new safety observance day called Home Fire Drill Day

Together with Nationwide and other key partners – including American Red Cross, Safe Kids Worldwide, and International Association of Fire Fighters – encourage families across the U.S. to practice their home fire drill. Helpful resources are available to families at and on the Make Safe Happen app which puts step-by-step fire drill instructions in the palm of your hand.

 Fire Prevention Week-October 9-15  
This year’s Fire Prevention Week campaign, “Don’t Wait – Check the Date! Replace Smoke Alarms Every 10 Years.

The National Fire Protection Association is bringing awareness to smoke alarm replacement this year with a focus on these key messages:
  • Smoke alarms should be replaced every 10 years.
  • Make sure you know how old all the smoke alarms are in your home.
  • To find out how old a smoke alarm is, look at the date of manufacture on the back of the alarm; the alarm should be replaced 10 years from that date.
Check out for more fire safety information.
  Halloween Sa fety
When October rolls around each year it is met with certain expectations; Kids begin planning trips to the pumpkin patch, deciding which costume they will be showing off on Halloween, and most importantly, devising how they will consume their Halloween treats: all at once or in rations. With so much excitement, it is important to arm yourself and your children with information to keep everyone safe.   

Children are twice more likely to be hit by a car on Halloween than on any other day of the year. Using reflective tape, stickers, face paint instead of masks, and glow sticks are just a few ways to keep children visible and safe. For more tips check out Safe Kids' Halloween Safety page.

Motor Vehicle Safety
Teens in the Driver Seat
The Teens in the Driver Seat program welcomes 5 additional schools for the 2016-2017 school year. The additional schools are:
  • Elkhorn Valley FCCLA
  • Arlington Public Schools FBLA
  • West Holt Public Schools FFA
  • Scribner-Snyder Community Schools FCCLA
  • Bloomfield Jr./Sr. High School Student Council

They join 21 other schools across the state working on eliminating the number one killer of Nebraska teens: motor vehicle crashes.

Visit the Injury Prevention Motor Vehicle Safety page for more details about Nebraska's Teens in the Driver Seat program.

Older Adult Falls

New Data on Falls and Fall Injuries

A new report found that in 2014, over one in four older adults in the U.S. reported falling, totaling nearly 29 million falls. Over seven million of these falls required medical treatment or restricted activity for at least a day.

The older adult population in the U.S. is increasing rapidly given more than 10,000 Baby Boomers turn 65 each day and at the same time, Americans are living longer than ever before. This over 65 population is estimated to increase by more than 50% over the next 15 years, resulting in 74 million older adults by 2030 accompanied by nearly 49 million falls and 12 million fall injuries.

These falls are also costly. Annual Medicare costs for falls in 2014 were over $31 billion. These costs are expected to surge unless preventive measures are taken.

In response to this growing threat to older adults’ safety, health and independence, CDC developed the Stopping Elderly Accidents, Deaths and Injuries, or STEADI initiative to help clinicians incorporate fall prevention into their regular practice. Falls are preventable. Specific steps can be taken within the clinical setting to help safeguard older Americans so they stay healthy, active, and independent longer.

To learn more visit the CDC web page for facts about falls, and the STEADI Initiative page.

    Fall Injury Statistics Among Adults over 65

During 2014, approximately 27,000 older adults died because of falls; 2.8 million were treated in emergency departments for fall-related injuries, and approximately 800,000 of these patients were subsequently hospitalized.* To estimate the numbers, percentages, and rates of falls and fall injuries among older adults by selected characteristics and state, CDC analyzed data from the 2014 Behavioral Risk Factor Surveillance System (BRFSS) survey. In 2014, 28.7% of older adults reported falling; the estimated 29.0 million falls resulted in 7.0 million injuries.

Known effective strategies for reducing the number of older adult falls include a multifactorial clinical approach. Health care providers can play an important role in fall prevention by screening older adults for fall risk, reviewing and managing medications linked to falls, and recommending vitamin D supplements to improve bone, muscle, and nerve health and reduce the risk for falls.

The full report can be found here

New Youth Football Concussion Awareness Campaign

A new awareness campaign spotlighting concussion in youth football will air during the pregame of "Thursday Night Lights" On CW15 in Omaha. The ad will run twice in Lincoln Saturday during College Gameday on ESPN.  The ad spot can also be viewed here.

Concussion Recognition & Management website wins award
The Concussion Recognition & Management website, has won the Gold Award (1st Place) in the Medical: Professional Audience category for the Regional CINDY Competitions (Cinema in Industry). It will be posted under the 2016 CINDY Winners List in late January on

The website was produced by NET Learning Services, Interactive and Educational Media for the Nebraska Concussion Coalition and is on the DHHS server.

“CINDY has developed into the premier international audio-visual competition for both linear and interactive media for nearly 60+ years. Each year, CINDY draws thousands of entries from dozens of countries around the globe. A host of media formats are represented in the competition, including online interactive multimedia, video, audio, mobile apps and more.

“The annual Regional events are open only to individuals and organizations located within the specific region. There are 12 regions worldwide and Nebraska is in Region 7: North Central United States.

Prescription Drug Overdose
Prescription Opioid Abuse, Dependence, and Overdose cost the U.S. $78.5 billion in 2013

The cost of prescription opioid overdose has steadily risen. Previous research estimated the overall societal impact of prescription opioid abuse, dependence and misuse in the U.S. to be $55.7 billion in 2007. This new study, “The Economic Burden of Prescription Opioid Overdose, Abuse and Dependence in the United States, 2013,” released  in Medical Care.

CDC is working with states to prevent opioid misuse and overdoes by tracking and monitoring the epidemic. CDC developed the Guidelines for Prescription Opiods for Chronic Pain to help primary care doctors provide safer, more effective care for patients with chronic pain.


Rural Trauma Care Education Offering

National Vital Statistics Reports indicate that in 2013, accidents (unintentional injuries) are the 4th leading cause of death in the United States (NVSR, 2016).  Preparing trauma centers for patients who have been severely injured by unintentional injuries is one focus of the Statewide Trauma System.  The Nebraska Statewide EMS & Trauma Program in collaboration with the Office of Rural Health are excited to announce their support for the implementation of the Rural Trauma Team Development Course (RTTDC), here in Nebraska. 

“The Rural Trauma Team Development Course (RTTDC) emphasizes a team approach to the initial evaluation and resuscitation of the trauma patient at a rural facility” (FACS, 2016).  Its concept developed by the Rural Trauma Committee of the American College of Surgeons Committee on Trauma is based on rural facility resources where in most situations a rural trauma team often consists of three members FACS, 2016).   

Most courses are offered in a single day, and target individuals involved in the care of injured patients including: emergency medical services, physicians, nurse practitioners, physician assistances, nurses, technicians, and administrative support.

This course is being offered for free to hospitals in Nebraska, and hospitals interested in hosting the educational offering at their facility may contact Crystal Dailey RN, Trauma Nurse Specialist at 402-722-4300 or for more information. 

 Safety Observances

October, 2016

October, 2016

October 16-22, 2016

October 9-15, 2016

October 17-21, 2016

November 1, 2016- January 1, 2017



Quick Links
Contact Information

Peg Ogea-Ginsburg, MA                  
Injury Prevention Program Coordinator   

Jason Kerkman, MPH 
Safe Kids Nebraska Coordinator 

Amy Reynoldson
Prescription Drug Overdose Prevention Coordinator

Jeanne Bietz, MA                                             Motor Vehicle Policy Grant Project Coordinator

Ashley Newmyer, MPH, CPH
Epidemiology Surveillance Coordinator

Felicia Quintana-Zinn, MS, MBA
Prescription Drug Overdose Prevention Epidemiologist

Injury Prevention and Control E-News is a monthly newsletter distributed to partners of the Nebraska Department of Health and Human Services Injury Prevention and Control Program.