June 2016

SHSMD Connections

Registration is open now for SHSMD Connections in Chicago, September 11-14, 2016. MASHSMD members receive SHSMD member pricing on the conference.

Please email smartin@ndp.agency for your discount code. Please note: The code is not to be shared. Session, networking event, and exhibit details are available at www.shsmd.org/connections. Contact SHSMD at 312.422.3888 or shsmd@aha.org with questions.

Join Today and Save $25

Become a member or renew your membership today for just $75. That's $25 off. This rate is a limited time. Share with your friends in the industry and lets grow our society together.

Membership Benefits:
  • Free Webinars
  • Discount rates for Spring & Fall Conference
  • Submit articles for newsletters
  • Free online job postings for recruiting new staff
  • Discount on SHSMD membership, seminars and webinars
  • Opportunities to speak at conferences or webinar
  • Extensive networking with colleagues who offer wide-ranging experiences and expertise
  • Exclusive access to the Members Resources site (access to previous presentations and webinars)
Promo Code: DRIVE

Join Today


FREE Webinar

ABCs of Measuring Success
July 19, 2016 | 2pm

Discuss the actions to take prior to starting a campaign to ensure you can measure success. This includes discussing the ABCs of measurement, as well as how to write a Measurement Plan.

James leads our Marketing Analytics efforts at ndp, providing clients with clear and actionable reporting and strategic guidance based on marketing performance. He has a strong background in both digital and traditional marketing measurement, as well as extensive experience in marketing research. Over his 10-year career, James has developed the key ability to visual and communicate complex data in a way that is simple and insightful to any audience. His experience includes reporting and optimizing marketing campaigns across a variety of industries such as healthcare, food service, CPG, and financial services.

Member Cost: FREE
Non-Member Cost: $20

November 3-4, 2016
Annapolis, MD 

More info to come. Make sure you Follow us on Twitter, Like us on Facebook and Connect on LinkedIn to get the current MASHSMD news and events.

Want to be a Conference Speaker or a Sponsor?
Please email us. 

There is Hope for Healthcare Marketing ! #HMPS16

Dan Dunlop | Jennings

For me, one of the highlights of the Healthcare Marketing & Physician Strategies Summit this week came in the form of presentations from Dana Lewis (W2O Group as Director for MDigitalLife) and Margaret Coughlin (Boston Children's Hospital), both of whom addressed the importance of online patient/family support communities. You heard me, online communities!

Over the last couple of years I've written more than a dozen blog posts about the relevance of online communities; written several articles for industry publications; and spoken on the subject at many healthcare marketing conferences. (If you're interested I'd be happy to send you the short ebook I wrote on community building in healthcare.) Now I feel vindicated after hearing Margaret and Dana present at #HMPS16. Margaret shared the story of Boston Children's online community for patients and families of their heart center. It's a great success story with real ROI that can be attributed to the community. Meanwhile, Dana spoke about a variety of online patient communities, with particular emphasis on communities for Diabetes patients. She also mentioned the #BCSM community. If you aren't familiar with the Breast Cancer Social Media community, you should definitely check it out!

It goes without saying that I am a believer in the relevance and importance of online communities when it comes to patient engagement. Here is a very informal video made a couple years ago about my vision for online communities in healthcare. I was vacationing in the Blue Ridge Mountains, so please don't judge the production quality. (It was just me and a video camera.) It is only 5-minutes long and will give you a great introduction to why I think online communities are so important to what we do as healthcare marketers. Enjoy!

If you have an article, case study or best practices you would like to share in our next newsletter, please submit your request to Shannon Martin .

Job Posting

Marketing Manager - Marketing & Communications (132872)
Baltimore, MD Area

Johns Hopkins Health System employs more than 20,000 people annually.  Upon joining Johns Hopkins Health System, you become part of a diverse organization dedicated to its patients, their families, and the community we serve, as well as to our employees.  Career opportunities are available in academic and community hospital settings, home care services, physician practices, international affiliate locations and in the health insurance industry.  If you share in our vision, mission and values and also have exceptional customer service and technical skills, we invite you to join those who are leaders and innovators in the healthcare field.

Johns Hopkins Health System is currently seeking a Marketing Manager to join our Marketing & Communications team. This position is responsible for working with the division director and team members to develop, coordinate and monitor comprehensive marketing strategies for Johns Hopkins Medicine.

For more information on this position and how to register, visit our website

If you have a job posting you would like MASHSMD to promote, please send to Shannon Martin.The cost for promotion (website, newsletters and social media) is FREE to all members and just $50 for all non-members.

Sponsor's Corner

We believe individuals and business have the right to control how they look online. That's why we're here. Reputation.com is the world's leading provider of online reputation products and services. We have millions of users from more than 100 countries around the world, and we've been featured in over 400 leading publications globally, including New York Times, the Wall Street Journal, and Economist. We're also funded by the same top-tier venture capital firms that backed Skype, Intuit, Symantec, and Seagate.

More Info...

Jeff Katz


Shannon Martin
President, MASHSMD
Emily Thurston
President-Elect, MASHSMD