NEW WEB SERIES "BEAUTIFULLY DRIVEN" SET TO LAUNCH
NOVEMBER 2017 WITH SUPPORT FROM KIA MOTORS AND
Episodes will feature empowering stories of strength and creativity as social influencers Africa Miranda and Kimberly Lachelle lead viewers through a world of discovery
"Beautifully Driven" co-hosts Africa Miranda (left) and Kimberly Lachelle (right) are ready to hit the road.
[credit: Derek White]
(ATLANTA, GA) - October 25
A new web series chronicling the exploits of two brand influencers and their guests on a road trip through various experiences will launch in November.
Co-created and hosted by digital and television personality
and automotive media maven
(editor of SpeedBeautiful.com), the four-part series, entitled "
," takes viewers on a three-stop adventure each episode and showcases women who've not only "found their lane" but are boldly defining their destinies.
, "Beautifully Driven" kicks off with singer-songwriters
- two talented musicians who've been grinding on the music scene for over a decade. Los Angeles-born Shawn has worked with top names such as Chris Brown, Diddy-Dirty Money, El Debarge, Keri Hilson and Monica. In 2013, her popular track "I'm Alive" was featured on Solange Knowles'
compilation album. Atlanta native Cann started her journey as a background singer for the likes of India Arie and P.J. Morton and, in 2016, went on to release her critically-acclaimed debut album
Journey to Golden
which reached #1 on the iTunes Jazz Charts and #7 on the Billboard Jazz Charts.
The series can be found on
. A launch party sponsored by
will take place in Atlanta on November 8.
"We created 'Beautifully Driven' as a platform to tell interesting stories about amazing women who are overcoming obstacles and living unique lives," says Africa Miranda. "We hope that by showcasing such strong individuals, we'll inspire viewers to have the confidence to follow their heart and pursue their dreams."
Adds Kimberly Lachelle: "Africa and I have worked with brands for most of our careers. We've seen firsthand the power that positive content has on shaping consumer opinions and building relationships with key audiences and we're thrilled that Kia Motors USA and Harman Kardon understand this vision as well."
"At Kia, we love to challenge consumer 'status quo,'" says
, Director of Communications at Kia Motors America. "Between our back-to-back JDP Initial Quality awards and all-new and German luxury car-slaying Stinger, we know that this is a brand to be reckoned with no matter the previous perception. We LOVE working with influencers that channel that same spirit, so we are excited to partner with Africa and Kimberly on their wonderful launch event. Not only does it support local talent but also provides a platform for us to connect with tomorrow's drivers."
"We're excited to partner with Kia Motors USA to bring 'Beautifully Driven' to life," said
, vice president, Global Marketing at HARMAN. "As Kia's premium audio brand of choice, Harman Kardon is all about driving creativity to help elevate experiences for our listeners. We look forward to seeing this series explore the unique stories of resilience and inspiration with Africa and Kimberly behind the wheel."
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand. Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.