Get ready for a new Girl Scout experience!
Imagine a world where girls and volunteers join Girl Scouts with ease, where volunteers are recruited and confirmed in a matter of days (instead of weeks), where volunteers receive the support they need when they need it.  

That's why Girl Scouts of the Chesapeake Bay is joining with GSUSA and councils across the nation in a new way of engaging and communicating with our awesome volunteers, caregivers, parents and girl members.  The project is the Customer Engagement Initiative (CEI) and it's all about improving the volunteer experience and making it easier for girls to get involved with Girl Scouts.

Here are some of the ways CEI will improve the volunteer experience:

Make it easier to find a troop.
With the Opportunity Catalog, parents and volunteers can search for troops, locations and meeting days that best fit their schedule.  It will also show the volunteer positions that need to be filled to get the troop off the ground. Volunteers can be appointed to a troop in one week, instead of the 4 to 6 week process under our current system. Parents will also be regularly informed of their girl's status. 

Simplify registration and background screening.
Volunteers will move directly from registration to online background screening, simplifying the volunteer enrollment process while ensuring that volunteers are carefully screened. 

Simplifying troop management.
The new online Volunteer Toolkit (VTK), which will be released in May, will help troop volunteers get what they need, when they need it, based on their troop's calendar. Troops will be able to plan out their whole year and have a roster of all troop member information, accessible via computer or mobile device, and tools to facilitate communication between parents and troop leaders. Want to check out everything the VTK can do?  Check out these videos on YouTube! There are five videos between 0:43 and 2:50 that show you the basics of the VTK. 

Improve girl and volunteer experience.
Improved materials will help volunteers work with their troops to plan troop activities, custom-fit with what their troop loves to do, and coordinate it with a journey. 

New and improved website
Later this month, our website will receive a fresh new look, consistent with the Girl Scout brand and aligned with other councils across the country. The website will feature up-to-date information, a user-friendly calendar of events and easy to find council resources that is available whether you're on your computer, tablet or smartphone. 

Have questions about CEI?  Email 
Want to see all our volunteer resources? Come to our Leader Resource Fair!  This free event is for all troop leaders to learn more about the resources that GSCB has to offer:
  • Tuesday, April 4th 6 p.m. - 8 p.m. at Camp Todd in Denton, MD
  • Monday, April 10th 6 p.m. - 8 p.m. at Holly Center in Salisbury, MD
  • Thursday, April 13th 6 p.m. - 8 p.m. at Newark Resource Center in Newark, DE

For questions and to register, please email