Meet the Creative Team Behind the Dear MKE Film Series!
For years, Milwaukee's image problem was the elephant in the room-- both natives and visitors realized it, few acknowledged it, and many struggled to face it head-on. Glossy commercials and "image campaigns" felt overproduced and less-than authentic...so what's a city to do?
Enter Creative Alliance Milwaukee and VISIT Milwaukee, Milwaukee's convention and visitor's bureau. In collaboration with Creative Alliance and several Milwaukee-based organizations and companies, many of whom donated time and resources pro bono, VISIT created Dear MKE, a film project that is based entirely around community member videos, photos, and text submissions showing the people, places, and things that are the soul of Milwaukee.
The idea for the Dear MKE film series was conceived by VISIT, who reached out to acclaimed film producer and former Milwaukeean Jack Turner. From there, and under Turner's creative direction, the concept evolved from just one film showcasing what makes Milwaukee so lovable to twelve films-- and possibly more.
88Nine Radio Milwaukee is VISIT's official partner and co-sponsor of the contest. Also instrumental to the project is of course, the website, created by Jigsaw. Originally slated to host submissions for one year, the site will be an ongoing hub for all things Dear MKE.
Creative Alliance played an important role in bringing creatives to the table and also provided strategic and visionary assistance to VISIT Milwaukee.
Other contributors include Sara Meaney of Hanson Dodge Creative, who provided theme ideas and social media strategy; Mary Roberts of Buzz Monkeys PR, responsible for naming and branding strategy and PR event ideas; and Jeff Sherman of OnMilwaukee.com, who generously donated ad space and press surrounding the project. Also contributing to the project's continued success is Lamar Advertising, which donated valuable billboard ad space.
Another key partner for Dear MKE was the Milwaukee Film Festival, where the project's first film premiered. Thanks to these supporters and more, Dear MKE has been wildly successful and will now be extended into an ongoing project.
What makes Dear MKE different is that it only features real content, authentic stories, and genuine Milwaukee love. Over 300 entries have poured in already-- and it's still open for submissions! Click here to submit and be a part of this unique archive of Milwaukee stories.
Plus, stay tuned for the next film debut in January-- it's sure to make a splash! Follow the project on Facebook and Twitter for updates, contest winners, and new content released daily!