Region 4 Parent Technical Assistance Center   
News Brief  4/3/18
 Steps to Effective Marketing and Outreach
 
The State of Illinois, in collaboration with the Multi-State Information Sharing and Analysis Center, created Ten Easy Steps to Creating an Effective Information Security Outreach and Marketing Plan with the goal of enhancing cyber security readiness and response. This resource discusses what components make a good information security program and outlines a process for enhancing outreach and marketing that is generalizable - for Parent Centers, especially steps 5, 6, and 10.
 
Using this process for planning, developing, executing, and evaluating an outreach and marketing plan will help to make sure your efforts and resources are maximized, and that awareness of your projects evolve appropriately. Remember to use these steps to guide you in any marketing or outreach process.

Outcome:
Enhancing your center's ability to better reach and effectively serve families in your target population.

Region 4 Parent Technical Assistance Center - WI FACETS