In This Issue
Monday, April 6, 2020  
Three chickens a second: USDA gives poultry slaughterhouse green light to speed up processing
The Department of Agriculture (USDA) gave a Washington State poultry plant permission to significantly increase its processing speeds-a move some fear may jeopardize worker and food safety. Foster Farms, the biggest chicken processor on the West Coast, was granted a line speed waiver by USDA's Food Safety and Inspection Service (FSIS) on Tuesday for its 100,000-square feet operation in Kelso, Washington. This will allow the facility to slaughter chickens at a rate of 175 birds per minute-equivalent to 3 birds a second-up from the industry standard of 140 birds per minute. With this approval, the first of 2020, the Foster Farms plant joins 38 other facilities authorized to operate at the higher speed.  Read more 
U.S. poultry industry fulfilling its role as 'essential' during crisis 
During this unprecedented time of health crisis stemming from the novel coronavirus (COVID-19), the nation's poultry and agriculture industries are working non-stop to meet the nutritional needs of not only the United States, but the world.
Those involved with poultry, as well as all agriculture, have long known its importance to people's sustainability, but during this current crisis the food industry has been recognized as "essential."
On March 15, President Trump issued an updated Coronavirus Guidance for America, which defined critical areas deemed essential by the U.S. Department of Homeland Security. "If you work in a critical infrastructure industry . . . such as healthcare services and pharmaceutical and food supply, you have a special responsibility to maintain your normal work schedule," the guidance states. Read more 
New Perdue ad campaign features chairman thanking those on front lines of food production and delivery during COVID-19
Perdue has launched a new selfie-style video ad campaign featuring Chairman Jim Perdue thanking the people on the front lines of food production and delivery who are busy working during the COVID-19 pandemic. Standing in front of one of the company's branded trucks, Jim thanks everyone from farmers to shelf stockers - "folks who are rarely seen, even more rarely thanked, yet they're always there when we need them the most." "Given all that is going on with COVID-19, we decided to forego a more traditional new ad campaign that was to launch March 30 for a new approach to acknowledge the situation and salute the thousands of people who are working overtime to keep the food supply chain up and running during this crisis," said David Zucker, Senior Vice President and Chief Marketing Officer.
Perdue and our ad agency VIA came up with a plan, script and very unorthodox production plan that included Jim filming the spot himself in "selfie mode" while it was directed remotely by the agency. The result is a heartfelt message in his own words into his own cell phone.
The new spots -  A Time Like This (:15) and  We Thank You (:30) - are airing nationally.
FDA: Temporary policy regarding packaging and labeling of shell eggs sold by retail food establishments during the COVID-19 public health emergency
The Food and Drug Administration plays a critical role in protecting the United States from threats including emerging infectious diseases, including the Coronavirus Disease 2019 (COVID-19) pandemic. FDA is committed to providing timely guidance to support continuity and response efforts to this pandemic. FDA is issuing this guidance to provide temporary flexibility regarding certain packaging and labeling requirements for shell eggs sold in retail food establishments so that industry can meet the increased demand for shell eggs during the COVID-19 pandemic. This policy is intended to remain in effect only for the duration of the public health emergency related to COVID-19 declared by the Department of Health and Human Services (HHS), including any renewals made by the HHS Secretary in accordance with section 319(a)(2) of the Public Health Services (PHS) Act.  Read more     
Northwest Chicken Council 6th Annual Conference rescheduled
to July 23-24, 2020
The Northwest Chicken Council Conference is moving the date to July due to the Coronavirus and the various changes by Oregon and other states. The new dates are July 23-24 at the same hotel location. The reception will be held on July 23 with the meeting and breakfast July 24.
With the date change we are trying to make this as seamless as possible. For those of you who have submitted your Registration/Hotel Accommodations and are still able to attend, we will transfer your registration and hotel reservation and no changes are necessary.
Thank you for your continued support.   Please call with any questions.  (209) 576-6355       
Chicken Marketing Summit 2020 registration open 
Registration is now open with early bird savings available for the 2020 Chicken Marketing Summit . This annual executive conference, hosted by WATT Global Media, is scheduled for July 19-21, 2020 at the Omni Amelia Island Plantation Resort in Fernandina Beach, Florida.  Click here for registration and information.  
Important Dates!
Summer Board Meeting   Shell Beach June 8-9, 2020
The Cliffs Resort, Shell Beach (805) 773-5000
Monday June 8 - Golf 9:00 a.m., Evening Reception and Dinner 6 p.m.
Tuesday June 9- Board Meeting 8:30 a.m.
2020 Annual Conference and Meeting  Monterey
September 17-18, 2020  
Monterey Plaza Hotel (831) 646-1700
September 17 - Annual Conference & Banquet
September 18 - Board Meeting 8 a.m.-Noon
Quality Assurance Seminar
November 19, 2020
9:00 a.m. - 3 p.m. 
Harvest Hall, Modesto 
For further information contact the California Poultry Federation.

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This is a news service of the California Poultry Federation. Your comments are welcome.