BRIAN T. STONER, CPA  

  You can count on us to count for you!

 Award for Best Accountant in Burbank, CA by Best Businesses - 2014 and 2015







July 1, 2016 

   

 We Need Your Referrals to Grow Our Business!
Accounting Background
 
  EMAIL NOW AT  bstonercpa@sbcglobal.net
  
2600 W. Olive Ave, 5th Floor
Burbank, CA 91505

 

I write a BLOG  called 'MUSINGS OF A BURBANK CPA' on Financial and Tax Items I feel are worth sharing!  You can access
MY BLOG here:
 
 


  
See the coupon for discounts on my services  --------> 
 
Our 100th Issue is also a Marketing Issue to Help You Get Those Customers!!

 
LESSER KNOWN MARKETING METHODS AND HELPING YOUR WORD OF MOUTH METHODS
 
 Article one talks about five marketing methods you should know about and Article two discusses ideas to influence your word of mouth marketing methods.
     
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818-333-5095 or 818-317-6035 
  
  
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Check out my website at    www.briantstonercpa.com
                                                                             
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Brian T. Stoner, CPA has been featured on
 
 
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Five Modern Marketing Methods You May Not Know About

 
Older marketing methods like direct mail and cold calling just don't work as effectively as they did a few decades ago. There are two reasons for that:
 
  1. The trust level between people has dropped more than 20 percentage points in the last few years; people are more skeptical and untrusting of each other than ever before.
  2. The amount of marketing messages we receive on a daily basis has increased exponentially, to the point where most everything is simply treated as white noise.
 
What is there to do if you still need more clients? Sharpen your marketing skills and try out these newer ideas from the 21st century:
 
Website Landing Pages
 
A landing page is a web page that is not listed in your website menu.   It's a hidden page that advertises something very specific, such as a free report, a service, a niche, or a sale item. The landing page includes a description of an offer and a call to action, such as a Buy Now button, or a signup form where you enter your name, email, and possibly phone numbers.
 
You can drive traffic to your landing page through social media, online ads, or email notices. Once someone has taken action, a sale team often follows up with a phone call or an email to encourage further action.
 
Free Trials or Samples
 
Although there is nothing new about free trials, they are certainly popular and they still work very well. You might think they are only for magazines and software companies, but it doesn't have to be that way.
 
You can offer free food samples or free servings if you own a restaurant, catering or other food service company. If you own a training or consulting company, you can offer a free course or a free consulting hour. Physicians often offer free pharmaceuticals, and dentists offer free toothbrushes. Think about how free trials or samples can be used in your business to attract new clients.
 
Webinars
 
The online equivalent of a class or lecture is a webinar. If your company sells a product or service that requires a lot of client education, you can deliver this information via a webinar. The benefits to offering a webinar are that people do not have to get dressed up to go anywhere,
you can have people from all over the world attend, and people will be able to get to know you and how you think so they can make a decision about whether they want to do business with you.
 
To offer webinars, you'll need webinar software such as Citrix GoToWebinar or WebEx. You could also use Google Hangouts for free, but the number of people attending is limited. Invite people you know via email announcements or social media. You can make a sales offer during the webinar as well.
 
Email
 
Email is a great way to make sales offers to people, especially if you have a list of people who have given you permission to send emails to them. If you send out a monthly newsletter, include a Product of the Month or a Deal of the Month. It's much less expensive than direct mail, and often there is a much better response rate.
 
Online Ads
 
If placing ads in newspapers and magazines is not working in your industry any more, then try placing online ads. There are lots of choices. You can go with Google AdWords and Facebook Ads. Twitter and LinkedIn have ads as well.
 
You can also try banner ads. There is a special type of banner ad called retargeting. Have you ever been on a company's website, then left it and started seeing advertisements for that company on the websites you visited later? That's called retargeting and it's very popular.
 
Before you create your marketing plans for next quarter, give these ideas some consideration. You may get more bang for your marketing dollar.    




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You can count on us to count for you!  

 

 

Issue 100



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818-333-5095
OR 818-317-6035

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In This Issue

 

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          BRIAN T STONER, CPA

 

   

 

 

 

 


 
Accounting Employment Opportunities  

 
Pauline Casbon of Casbon & Associates, LLC is a professional recruiter I have known for quite a while. She is very professional and can help accountants looking for work get a new position as well as find accounting professionals for business and industry.
   
 
Full Time Job Opportunities: Contact Pauline Casbon at
310 859 3805
 
 
  Referral fee for any potential employee that is placed in any of the following positions.      
 
  Immediate Hires!    


Tax Managers needed for Encino, West Los Angeles, Beverly Hills, Century City, Brentwood and Pasadena. $$$ Competitive and top salary! Career track to Partnership if desired.

Senior Staff Accountant for firm in Encino. Business management accounting firm. Fantastic career, competitive salary and great benefits.

Bookkeeper for West Hollywood. Salary up to $65k. School/educational industry background required.

Bookkeeper for Interior Design firm located in West Hollywood. Looking for an employee seeking long-term employment, stability!

Account Manager Supervisor for Business Management Accounting firm in Encino. Overseeing and reviewing work administered by Account Managers. Datafaction required.

Account Managers with Business Management accounting experience and Datafaction. Locations: West Los Angeles, Century City and Encino.

Account Manager for Century City! Experience of music touring to handle high profile musician. Salary up to $120k. Datafaction imagining required.

Audit Supervisor, CPA for great firm located in Encino!

Tax Accountant, CPA for prestigious firm in Century City, definite opportunity for career path.

Senior Staff Accountant for Business Management accounting firm located in Encino. Paying top $$$$ plus great benefits!

Controller for Culver City. Manufacturing and distribution industry experience required. Salary in the six figures. Great benefits.

Marketing Director for CPA Firm located in Century City and Culver City. Fantastic opportunity, looking for an employee who can take the firm to the next level!!

Bookkeepers for CPA/Business Management firms in Santa Monica, Beverly Hills, Woodland Hills, West Los Angeles and Century City. Competitive salary, career growth and great benefits.
 
Staff Accountant/Tax Accountant up to $90k Encino and West Los Angeles Business Management Accounting firm.

Tax Seniors for West LA, Century City, San Fernando Valley and the San Gabriel Valley; CPA firm and Business Management Accounting firm, seeking potential  employees looking for a career path!
 
Audit Seniors for CPA firm in Santa Monica, Woodland Hills, Century City and P
asadena.
  Great career path. Competitive salary and great benefits!
 
Audit Manager, CPA for a great firm located in Pasadena and Immediate Hire!  

Audit Associate for CPA firm in Westwood. Seeking a one or two year associate. Experience in Entertainment.

Business Manager for Bus. Management Accounting firm to become a Partner.  Century City. Preferably with a CPA Certification.
 
 Two Audit Seniors for CPA firm located in Santa Monica. Career path opportunities.
 
Tax Manager for firm in Thousand Oaks. Long-term career path to become partner! 

 
Tax Accountant for Century City and Encino 1 to 2 years experience of tax preparation with a CPA firm and/or Business Management accounting firm.
 
   
 
Tax Partner/ Tax Senior experience with real estate syndication, West Los Angeles.
 

   
Looking for immediate hires! 
 
I am looking to expand my client base, if you would like further information regarding my staffing services, please do not hesitate to call.  I am happy to visit your office which helps me gain an even better understanding of your firm's culture and staffing requirements.  Please review my website at

 http://www.casbonassociates.net/
and/or review my Linkedin profile.

Call 310 859 3805 for further information.  Send resume(s) as a word attachment to :
  





   
 
Influencing Your Word-of-Mouth Results

 
  
Just about every business relies on "word-of-mouth" marketing to get the vast majority of its clients.  If this is true for your business, then it just makes sense to figure out how to boost your referrals from all sources.  Referrals are almost always easier to sell and they keep your marketing costs low.  But how can you do that?     
 
The first step is to make sure that you know who your best current referral sources are.  If you're not already asking the question to new clients "How did you find out about us?" then I'd recommend you implement that right away. 
 
If you do know the answer to that question for each customer, then you can make a list of your referral sources.  Take a look at the list, and see what these referral sources have in common.  Here are some questions to ask:
 
  • Are they all customers?
  • Do they all have a profession in common?  For example, are they all lawyers, massage therapists, plumbers, or pediatricians?
  • Have you properly thanked each of these individuals?  If not, you can send out a thank you card or take them to lunch with no other agenda. 
 
The last question to ask yourself is "where can you find more of the same type of people that are referring you?" If you discovered that you get a lot of business from dog groomers, then you may want to consider visiting every grooming salon in your zip code.  You may also want to present a speech to a dog groomers Meetup group that you find. 
 
You really can be proactive about your referrals so that business comes to you more easily.  Try these tips to boost your referral sources in your business.

 
 
  
    
  
    
 You Can Count On Us to Count For You!       


Brian T. Stoner, CPA 
2600 W. Olive Ave., 5th Floor
Burbank, CA 91505
(818) 333-5095  CELL (818) 317-6035
FAX (818) 566-1499
bstonercpa@sbcglobal.net