|  BRIAN T. STONER, CPA
You can count on us to count for you! |
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Award for Best Accountant in Burbank, CA by Best Businesses - 2014 and 2015
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September 1, 2016 
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We Need Your Referrals to Grow Our Business!
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2600 W. Olive Ave, 5th Floor
Burbank, CA 91505
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I write a BLOG called 'MUSINGS OF A BURBANK CPA' on Financial and Tax Items I feel are worth sharing! You can access
MY BLOG here:
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See the coupon for discounts on my services -------->
HIGHER REVENUE VIP SERVICES AND WHAT IS YOUR DSO?
Article one talks about adding a more expensive VIP service for your customers and Article two discusses what "Days Sales Outstanding" is and how knowing it can help your cash flow.
Call Now
818-333-5095
or 818-317-6035
Brian T. Stoner, CPA has been featured on
Also you can download my business app:
 
You can count on us to count for you!
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Add a VIP Revenue Stream to Your Business
If you're looking for more ways to bring in additional revenue, then a VIP revenue stream is one option for many businesses. Here are a couple of examples:
A plastic surgeon has a long waiting line of patients. The surgeon sets up a special membership fee of $3,000 per year for patients who wish to work with her. These patients get first access to her appointment schedule. They get priority surgery dates and personal care. Her other patients that do not pay are able to see her physician assistant. She earns an extra $300K -- insurance-hassle-free -- for the hundred patients who join her VIP group.
A pizza restaurant always has long lines during rush hours. The owner sets up a VIP membership of $75 per year for customers who want to bypass the long lines. He dedicates one of his cash registers to the VIP line and staffs it accordingly during rush hour. He sends specials by email and a birthday coupon to the VIP members. Five hundred customers sign up, grossing an extra $37,500 with little or no additional expenses.
A consultant has a couple of clients that want to have access to her 24/7. She sets up a special retainer of $1,500 per month for these clients and provides her cell number. Since they are busy CEOs, they only call a few times a year, but when they do, she drops everything to be of service. With four clients on retainer, it's an extra $72K per year for a few days of work.
No matter who your clientele is, there are always a few who demand extraordinary service and are willing to pay extra for it. Capitalize on this by adding a VIP revenue stream to your offerings.
What you include in your VIP package will vary by industry, but here are a few thoughts:
- Increased access to you
- Special service, perhaps via another phone line or checkout lane
- Invitation to exclusive events or sales or previews
- Free gift wrapping
- Free shipping
- Special gifts
- Friends are free
- A richer experience
- Birthday acknowledgement
A VIP offering is not the same as a points program. A points program encourages volume sales, while a VIP program is all about special perks, exclusivity, and a higher level of service.
Does your business lend itself to a VIP offering? If so, give it a try.
You can count on us to count for you!
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CALL NOW
818-333-5095
OR 818-317-6035
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| Remember I give a FREE INITIAL CONSULTATION! |
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YOU CAN CHECK OUT MY PAST NEWSLETTERS ON MY WEBSITE ARCHIVE!
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| You can see my FUNNY ACCOUNTING VIDEOS on the home page of my website: www.briantstonercpa.com
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| COUPON Save 10% Bring this coupon in and get a 10% discount on any new service we provide you (up to $50.00)  You Can Count On Us To Count For You! BRIAN T STONER, CPA |
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Accounting Employment Opportunities
Pauline Casbon of Casbon & Associates, LLC is a professional recruiter I have known for quite a while. She is very professional and can help accountants looking for work get a new position as well as find accounting professionals for business and industry.
Full Time Job Opportunities: Contact Pauline Casbon at
310 859 3805
Referral fee for any potential employee that is placed in any of the following positions.
Tax Managers needed for Encino, West Los Angeles, Beverly Hills, Century City and Pasadena. $$$ Competitive and top salary! Career track to Partnership if desired.
Audit & Tax Accountant, looking for a Generalist for our Sherman Oaks location. Great career path opportunity! Competitive salary and benefits.
Account Manager for business management accounting firm. Does not require datafaction! Excellent opportunity, competitive salary and benefits.
Senior Staff Accountant for firm in Encino. Business management accounting firm. Fantastic career, competitive salary and great benefits.
Bookkeeper for West Hollywood. Salary up to $75k. School/educational industry background required.
Account Manager Supervisor for Business Management Accounting firm in Encino. Overseeing and reviewing work administered by Account Managers. Datafaction required.
Assistant Bookkeeper for business management accounting firm in Beverly Hills and Westwood. Opportunity for great career path in business management, salary up to $55k, other locations in Encino and West Los Angeles.
Account Managers with Business Management accounting experience and Datafaction. Locations: Beverly Hills, Century City and Encino.
Bookkeeper for CPA firm in Arcadia. Need an experienced bookkeeper looking for a long-term career.
Audit Supervisor, CPA for great firm located in Encino!
Tax Accountant, CPA for prestigious firm in Century City, definite opportunity for career path.
Senior Staff Accountant for Business Management accounting firm located in Encino. Paying top $$$$ plus great benefits!
Bookkeepers for CPA/Business Management firms in Santa Monica, Beverly Hills, West Los Angeles, Century City and Encino. Competitive salary, career growth and great benefits.
Tax Seniors for West LA, Century City, San Fernando Valley and the San Gabriel Valley; CPA firm and Business Management Accounting firm, seeking potential employees looking for a career path!
Audit Seniors for CPA firm in Santa Monica, Woodland Hills, Century City and Pasadena; Great career path. Competitive salary and great benefits!
Audit Manager, CPA for a great firm located in Pasadena and Immediate Hire!
Business Manager for Bus. Management Accounting firm to become a Partner. Century City. Preferably with a CPA Certification.
Two Audit Seniors for CPA firm located in Santa Monica. Career path opportunities.
Tax Manager for firm in Thousand Oaks. Long-term career path to become partner!
Tax Accountant for Century City and Encino 1 to 2 years experience of tax preparation with a CPA firm and/or Business Management accounting firm.
Tax Partner/ Tax Senior experience with real estate syndication, West Los Angeles.
Looking for immediate hires!
I am looking to expand my client base, if you would like further information regarding my staffing services, please do not hesitate to call. I am happy to visit your office which helps me gain an even better understanding of your firm's culture and staffing requirements. Please review my website at
and/or review my Linkedin profile.
Call 310 859 3805 for further information. Send resume(s) as a word attachment to :
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If you grant credit to customers, then you have a balance in accounts receivable. DSO stands for Days Sales Outstanding, and this helps you measure how fast your receivables are being converted to cash.
Here's how to calculate it:
DSO = Accounts receivable balance / Annual net credit sales * 365.
DSO is measured in days and it represents how many days it takes to collect the customer invoice balance and convert it to cash.
Whether the DSO measure is "good" or not varies by industry as well as the terms you've set for your clients. If you've set your invoices to be due in 30 days and your DSO is 45 days or less, that's pretty good. If you've set your invoices to be due in 10 days and your DSO is 60 days, then you might want to consider a more aggressive collection policy to speed up your cash flow.
Here are some tips to reduce DSO:
- Invoice clarity.
Make sure your invoices are accurate and clear. Make it clear whom to make the check out to, where to mail it, the due date, and the amount due. All of these features should be easy to find on the invoice.
- Consider discounts.
A common discount term is 2/10, net 30. This means the customer can take two percent off their invoice if they pay in 10 days; otherwise they owe the whole amount in 30 days. If you have customers from large companies, discounts are often required by policy to be taken and this can speed up your payments from them.
- Consider electronic payments.
Going paperless with your invoicing as well as your payment process can speed up the entire billing cycle. Customers getting their bills earlier will also pay earlier.
What's your DSO? Knowing the information and using it can increase your cash flow.
You Can Count On Us to Count For You!
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Brian T. Stoner, CPA
2600 W. Olive Ave., 5th Floor
Burbank, CA 91505
(818) 333-5095 CELL (818) 317-6035
FAX (818) 566-1499
[email protected]
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