March 2017

Congrats to our clients at Toy Fair!
 
 

At Child's Play, we're celebrating the terrific media turnout generated for our clients at Toy Fair:(clockwise from top left) Aurora World, Schleich, Primo Toys and Pai Technology. Top media booked for our booths included The New York Times, The Wall Street Journal, Forbes, ChipChick, Babble, Working Mother and Wired, among dozens of others. 

Here's a sample of some of the Toy Fair coverage generated thus far:
 
Walking the show: Teletubbies, for client DHX!


And Speaking of Teletubbies...
We are SO excited to be planning the 20th Anniversary Celebration later this month for this iconic brand, seen by more than one billion kids around the world! Child's Play activities will include managing the kick off of "Teletubbies 20," starting with a bus tour of NYC's most iconic sites on March 27, followed by a fabulous party on March 28 and appearances on TV stations in major markets around the country. Fun fact: Did you know? The Teletubbies are renowned for their Tubby Toast, Tubby Custard, and phrases such as "Eh-oh!" which means "Hello!"
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Planning Ahead

  
Last September, Child's Play Communications launched the first Kids & Family Tech Expo , the only media event exclusively for tech products designed for babies, children and parents. It attracted amazing innovators in the world of tech for families, from exciting start-ups to global brands. The event will be back for 2017. Interested in how you can participate -- and get the Early Bird discount? Contact us now! 212-488-2060 x 11 or childsplay@childsplaypr.com.
Welcome to our New Clients! 
 
Through its CPC Tech Division, launched three years ago, Child's Play has built exceptional expertise in promoting family technology. We've recently added two new clients in that space: 
  Pai Technology combines the latest advancements in technology and research to make family-friendly educational products, including robots, kids' activity trackers and Augmented Reality books.
   
Beyond Screen is launching the first smart tablet without a display screen -- an interactive game board that enhances traditional board game play with the newest technology while also helping kids learn.
  
Also new at Child's Play:
  Triple Eight, a leading producer of action sports protective gear and maker of Wipeout Dry Erase Protective Gear, which lets kids customize their helmets and pads with their own designs, using included markers and stencils.
 

Wagner Productions
has created Jungle Jim's A Musical Wildlife Adventure, a pilot for a TV show that lets kids view live footage of animals in their natural habitat. 
 
Just For Fun 
 
 
You may have seen this video already. But just in case you didn't, we couldn't resist sharing every work-at-home parent's nightmare, but also a great laugh. Watch the video.


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About Us

Child's Play Communications  is the leading agency specializing in public relations, influencer 
outreach, social media and word-of-mouth communications for products and services targeted to moms.
 
Clients have included brand leaders such as Disney, Warner Bros. Consumer Products, Hasbro, Nickelodeon, Cold Stone Creamery, Wildlife Conservation Society, Spin Master, MEGA Brands, GUND, Music Together, Parents magazine, MAM Baby, Pottery Barn Kids and TIME Inc.
 
Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including Team Mom™, Digital Dads™ and The Influencer Initiative™.  For additional information, please visit our  Web site, like us on  Facebook, or follow us on  Twitter or   Pinterest.