 | | Roger and Carol |
Around the Campfire, with Roger Hutton
Howdy.
Well, here we are in September and this is the last time I will be sharing my thoughts with you as President of the ITLA. It has been a very rewarding three years. Together, we have accomplished a lot of good things for the ITLA and the Texas Longhorn breed. I hope you will indulge me the opportunity to reflect a little.
The job of ITLA President is a lot like that of a Trail Boss. Moving the herd from where it is to its intended destination cannot be done by the Trail Boss alone. If he tries doing it alone it is unlikely that he will get any of the herd to the end of the trail. The Trail Boss' job is to select a good experienced, capable group of drovers, outfit them well, communicate the objective, put them on a good herd, and keep them focused and calm through the storms and challenges along the drive so that they accomplish the objective of the drive. I believe we accomplished that objective over the past three year drive. So, I want to call out some of the drovers who joined the drive and made extraordinary contributions along the way that has resulted in us getting the herd to the stated destination.
 | | Stan |
The first to call out for extraordinary contribution is Stan Searle. When I agreed to be considered for the Trail Boss job, I knew that I needed a very qualified and experienced Partner to help make the drive a success. Stan agreed to sign on in that role as Vice President, and worked as my partner for the first two years of the drive. Stan brought the insight of an experienced and successful businessman to the job along with his personal leadership qualities and the grace and poise of a true diplomat. The very first job he took on was assisting Director Randy Witte who was leading a committee in evaluating the Drover publication. Like Randy, Stan had a long business background in print publication, and I knew if anyone could find a solution, it would be Randy and Stan. That effort led to eventually replacing the print publication with the e-Drover monthly electronic newsletter and securing pages in the Texas Longhorn Journal for the ITLA articles of interest. So, the best possible result was secured for the herd; a high quality monthly newsletter complimented with a monthly space in the industry's premier print magazine. Stan then managed the ITLA Publications for the remainder of his term as Vice President. Stan, thank you for your great contribution to the success of our trail drive and for your friendship.
 | | Randy |
Next I want to call out Director Randy Witte, who was for many years Publisher of the Western Horseman magazine. Randy worked closely with Stan in the evaluation and establishing the e-Drover. In this process he recruited Kevin Trigueiro to be the Editor of the e-Drover. That selection has proven to be a great choice as Kevin has done a great job in establishing and growing the e-Drover. Thank you, Kevin. Following Stan's departure from the drive, Randy took over as manager of ITLA Publication activities. He has done a great job securing and creating content for our ITLA section each month in the Texas Longhorn Journal. This is a demanding activity and an important one that has to have constant attention. Randy, you have made my job as Trail Boss significantly easier by knowing that you are riding point on this important function. Thank you for doing a great job for our members.
Just like a cattle drive cannot be successful without a good Chuckwagon, a cattle registry cannot be successful without a good registry system. Shortly after starting the drive I discovered that our Chuckwagon was at risk.  After careful examination, it was determined that it was built on an old data base platform that was no longer supportable and therefore could not be repaired.
We quickly moved to have a new Chuckwagon designed and ordered. While it was being built, we continued ahead with the intention of the new wagon being picked up along the way when it was completed. On July 1st, the new Chuckwagon was delivered as we passed Ft. Worth. We quickly named it iRegister. It is built on the latest database platforms and makes the work of the camp staff more efficient and allows all of our members to process registrations and transfers on line. It is a great program that is easy to use and will serve the ITLA well along the rest of the drive. Thanks to the folks at Hired Hand for building this wonderful Chuckwagon for us.
 | | Larry and Roger |
Calling out Trail Boss elect, Larry Lonero is a pleasure for me. The first year Larry joined the Board he agreed to help me by taking on the Treasurer's job. In this role he brought great ability, honesty and integrity to the financial records and reports of ITLA. In that same year he also served as Championship Show Chairman and did a great job planning and executing our first Championship Show held at the Extravaganza. And then he turned around and agreed to direct it again this year. No Cattle Drive can be successful if it doesn't have a well-documented strategy for navigating the trail and arriving at its desired location. Larry also chaired our Strategic Planning committee and directed the development of the first ever strategic plan for the ITLA. Now everyone who comes on board at ITLA, whether Trail Boss, drover, camp cook or scout, knows where the drive is headed and how it is going to get there. Larry, thanks for your support, the great results of your hard work and your friendship. You will be a great Trail Boss and lead ITLA to an even better place.
 | | Wes |
As I evaluated our situation, I felt that we were putting good business processes in place, we had good drovers, a great camp staff and strong herd, but, we lacked the scale (size) to be successful over the course of the long drive ahead. One thing I learned over my time on the trail is that when you don't have all the money, assets and people you need to carry out your plan, it is sometimes possible to gain what you need and compliment what you have by partnerin' up with other good folks. I knew there was another outfit that had left after us and was also headed up the Texas Longhorn trail. Their herd was from the TLMA. They also had strengths, but had needs for some of the things we could bring. In other words we didn't duplicate each other's strengths. The Red was flooded when we got there, so it held up both the TLMA and ITLA outfits while we waited for
the water to go down. While we were camped close by, Wes Chancey, the Trail Boss of the TLMA outfit, and a couple of the folks that owned his herd rode over to visit. It became apparent that we both could benefit by hookin' up with one another.  The herd would be bigger and the financing of the drive would be less costly due to our joint resources and we would have more drovers and other hands and better be able to deal with the challenges that were still ahead of us on the trail. While both outfits still had separate owners, we combined our strengths and assets thru the ITLA/TLMA Cooperation Agreement and have been moving along the trail now for some time in a much better way than we could have had we not partnered up. So, I want to call out a big thanks to Wes Chancey and his TLMA outfit for being willing to come together and be better than we could have been separately.
 Back a few years during Trail boss Larry Smith II's time on the drive the ITLA accomplished a great thing; it became the first Texas Longhorn Association to build and own its own headquarters building. A lot of people deserve credit for this bold move which was sparked by the generosity of Larry Smith Jr. when he donated the land for the headquarters in Glen Rose, Texas. Larry II led the charge and John Hodges took the lead as general contractor and with the help of Stan Tidwell built the beautiful and functional ITLA Headquarters. The ITLA took on debt for the building. Over the years the ITLA has initiated several debt retirement campaigns. Some early ones were led by Darol Dickinson. Over these years a lot of generous people have contributed to retire the debt. I cannot name them all, but you can see their brands on the commemorative wall in front of the headquarters. Everyone who has made donations deserves our gratitude. During my time as Trail Boss, John Nelson rode point on getting our building loan retired.
At the 2012 Extravaganza,  John took advantage of the large crowd of Texas Longhorn Breeders being present and mounted a special campaign to retire the loan. Special thanks has to go to Gary Bruch and John Dvorak from the Best Of The Trails Affiliate, sponsors of the Mo-Kan Sale, who pledged to match donations made at the Extravaganza. The Board quickly sweetened the pot by letting anyone who donated a $1,000.00, to use the Mo-Kan match to meet the $2,000.00 donation level required to get their brand on the wall. In very short order, the contributions were made that paid off the building note. So, a special call out of thanks to John Nelson, Gary Bruch, John Dvorak, all of the folks from Mo-Kan and the other generous people who made the contributions to retire the ITLA building note.
 | | (L-R) John & Darlene Nelson, Roger and John Dvorak, Gary Bruch |
The ITLA outfit has been puttin' its' brand on for well over 20 years. This past year we decided to freshen up the brand. We
wanted it to better signify the new ITLA that we have built during this drive; one that is fresh, relevant, vibrant, progressive, and forward looking; yet solidly founded on the image of integrity, and member service that has always been the hallmark of the outfit. We accomplished that with our new logo that reflects all of the new tenants of ITLA as well as its' strong past.
This past year we were blessed to have a young, wild-eyed drover, full of piss and vinegar, come on the drive that has pumped new energy into the crew. Gary Don Taylor out of Oklahoma joined the Board and immediately started encouraging new thinking and has given all of us new energy.
 | | Gary Don |
 I immediately gave him some real work to direct all of his energy toward. He has gladly picked up every chore thrown his way. He jumped at being designated the Championship Show Chairman to be for the 2014 Extravaganza. Larry Lonero asked him to help with the 2013 show for training. Gary Don first floated the idea of the ITLA sponsoring a Championship Futurity at this year's Extravaganza. He is Chairing that part of our event. Gary accepted my assigning to him the leadership of the new Judges Credentials Committee and did a great job. He originated the idea of an ITLA Youth Scholarship Fund and is chairing the group developing that fund. And now, he is your Vice Trail Boss elect. Gary Don, I just want to call you out for being an exciting and hardworking asset to the drive, and for your support while I was Trail Boss.
 | | Trish |
There is one thing for sure and that is that no cattle drive can be successful without a great camp staff. If your members aren't cared for and Drovers aren't fed the drive is gonna stall. We have been blessed with a great Office manager in Trish David and with a great registration advisor in her assistant Robin Hancock. Trish keeps the camp running efficiently. She sets a great example and along with Robin treats every member like they are the only member. Their support of the entire drover team is unmatched. I am givin' a big call out to Trish and Robin for being my mainstay and helping me in every way they possibly could to make this drive successful for everyone involved. Thank you from my heart.
 | | Robin |
The ITLA has always prided itself in taking care of the youth who become interested in this great breed of cattle. When I took over as Trail Boss, our youth leader, Valarie Keating was facing personal health problems and family challenges that would not let her continue in her prior role. Former Director and Youth leader RaeLynn Stevens came to me and expressed her interest in again helping our youth. I was thrilled to accept her volunteering. RaeLynn organized a group of mothers and others who provided the Youth great direction, exampled the right kind of behavior, and taught them the right values. This resulted in an outstanding year of accomplishment for the program and the best Youth Show at the 2012 Extravaganza that I believe has ever occurred at ITLA. RaeLynn, I have recognized your personal leadership and thanked you and your group publicly many times for the great job you did. Thanks again. I am saddened that you were not able to provide that positive leadership again this year.
 | | Darol |
 | | Raelynn |
The Scouts for every cattle drive are important, they know the trail from past drives. They circulate out ahead of the herd acting as the eyes and ears of the Trail Boss. They bring him intelligence, give him their best advice and provide leadership to the crew and help settle the herd. I have been blessed with two great Scouts on this drive. Darol Dickinson doesn't have to be on the Board to serve the ITLA. He always provides support and good counsel to the leadership. He always serves when asked to. His unselfish and unyielding support of the ITLA is recognized and welcome. Darol, thank you for being my mentor and friend and for all of the great support you have provided me and your great service to the ITLA. Second scout is Joe Assad, another ITLA loyalist who is always available to give another perspective, a creative idea or an encouraging word to the leadership of the organization. Thank you, Joe, for your support and friendship.
 | | Joe |
I do not mean to infer that the folks I have called out above for extraordinary contribution are the only people who have been a part of the success of ITLA the past three years. There are other Directors like Debbie Goodrich, Kirk Dickinson, and Lana Daniel, and others who have served on committees and been supportive of the efforts mentioned. There are also scores of breeders who have responded to requests for financial sponsorships and who have supported our activities in other ways. I want to also say thank you to ALL of you as well. You have been a big part of our success.
As I get ready to saddle up and head back south to the ranch, I know that I have provided the best leadership I am capable of, I have always tried to do what was right and what I felt was in the best interest of the most members and the organization as a whole. I know that the organization is in better shape than it was when we started the drive and more importantly, leaders are now in place to keep the ITLA moving up the trail to greatness for years to come. It's been fun. Thank you for allowing me to be part of it. I appreciate those of you who have said thank you.
 Warm regards,
Roger Hutton
President ITLA
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Jim & Jodi Small 765-793-0266 longhorncattle.tripod.com [email protected] |
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ITLA 2013 CONVENTION & CHAMPIONSHIP SHOW AND THE
TEXAS LONGHORN MARKETING ALLIANCE
Awards Banquet Information
THE LONGHORN EXTRAVAGANZA
The Awards Banquet at the Longhorn Extravaganza will be one of the high points of the year for Longhorn breeders.
Join us for the combined TLMA and ITLA awards banquet and dinner
Prior to the banquet, an "All-Industry" reception will be hosted, courtesy of The Oklahoma Longhorn Breeders group.
Don't miss this exciting climax to the Longhorn Extravaganza. The reception is free, and advance tickets to the awards banquet are only $39 each if ordered before September 10th. After September 10th, the cost is $49 each.
Call us at: (512) 556-0300 or to email us,
CLICK HERE
DON'T MISS IT !
The Longhorn Extravaganza 2013
September 19-21 Oklahoma City, OK
Cox Convention Center |
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Click here to see the list of Events coming up this year!
Don't see your ITLA event listed?
Just drop us an email with all the details! [email protected]
Thank You! |
 Affiliate News: The Midwest Texas Longhorn Association Submitted by Steve Paloncy You can count on a gathering of the MTLA to include great friends, great food and great Texas Longhorns.........the August meeting had all these and more. The event was hosted by Dave Moore and his family at his Greensburg Indiana home and featured huge grilled pork chops and many salads and deserts. Some members also brought items to really make a real feast. Following the meal, we sat on the wraparound porch of his 150 year old farmhouse and tried to have our meeting. After a huge lunch, members would have rather taken a nap than listen to someone drone on about club business.......some did both! The quick meeting touched on the details of our recent show in Lawrenceburg and plans for an even better show in 2014. New sites were suggested along with several improvements to the show were suggested. We will hear details about each suggested site at our next meeting and make a decision then. A nominations committee was set up and we will have our annual election of officers and board members at our next meeting. We received a nice thank you note from the ITLA office saying that our logo had been engraved on the wall in front of the Glen Rose offices and thanked us for helping get the mortgage paid off. The club also will be a silver sponsor at the Longhorn Extravaganza in September. The meeting was turned over to Dave Moore to tour his ranch. After a short break we caravanned to the barns area and he brought out his tractor pulling two hay wagons. Several members became upset at the thought of being seen riding behind a GREEN tractor, but hat brims pulled way down and dark glasses allowed us all to participate. Dave described his breeding strategy and took us to two remote pastures where cows were kept on separated bulls. There were many questions both of Dave and by him and a lot of fun for everyone. As we got off the wagons back at the house, we had the opportunity to pick apples and peaches from his orchard. The day was a great example of Hoosier Hospitality and everyone thanked the Moore family for opening their home to the group. Word of the meetings is spreading and each time our numbers grow. It seems the more fun we have, the more people want to come and join in the next meeting.  Last minute questions...............Mike Tomey asks Dave Moore if he had a Red Tractor that he'd feel better riding behind as other members look on 
Loading up the wagons.......Dave Moore assists members onto the wagons and points out the safety features including seat belts and airbags. 
Dave makes a point...........Dave Moore's dry humor and animated narration made the tour the highlight of the meeting. 
Logo on the wall...........The people of Texas now know of the MTLA and our support and love of Texas Longhorns. |
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 | | Bill Le'An |
William (Bill) Joseph Le'An
(December 11, 1944 - August 16, 2013)
William (Bill) Le'An, 68, of Humansville, MO passed away suddenly on Friday, August 16th, 2013. A lifelong resident of Humansville he was one of two children born to Roland and Jo Le'An.
Bill began his auctioneering career working with Everett Griffin of Fair Play. He and Ronnie Bruce formed the Bruce and Le'An Auction Company and were partners for nearly 40 years. Bill began to specialize in working with Texas Longhorn Cattle and was well known in the Longhorn industry as an auctioneer, showman, and judge traveling the country to participate in Texas Longhorn events. He was a popular member of both the ITLA and TLBAA.
Longtime friend Oren Odell of Osawatomie, Kansas reported that "Col. Bill was so respected over 1,000 people attended his viewing. I spent many hours with him, going to sales and shows throughout the years. He was a true friend. Bill never met a stranger, he was always greeting people with a big smile and handshake. Col. Bill will be missed throughout the Longhorn world."
Others reacting to his sudden passing had these comments: "Bill made everything better! We will all miss him."--Ron Jones, Salida, Colorado. "His quiet tone itself had your respect in whatever he had to say. His smile was so contagious that you would light up around him. He made you want to be a better person."--Bear Davidson, Catlett, Virginia. "Bill was the kind of man that when gone you wish you had known better. Somebody said that no one really cares what you have to say until they know how much you care. I believe Bill understood this. He will be missed."--John Helm, Red Oak, Texas. "We were privileged to be able to spend some time visiting during his trip to Colorado a few days ago. Bill was widely respected both as an auctioneer and breeder of Texas Longhorns, and especially appreciated for his good humor, warm personality and kindness."--Stan Searle, Monument, Colorado.
Another love of Bill's was bluegrass music. He hosted a Bluegrass radio show for 10 years. He loved to ride motorcycles and he and Jo took many riding trips. Golf was another of Bill's passions, along with fishing and hunting. He served on the School Board for several years and drove a school bus for more than 10 years. He cared about youth and coached softball and baseball. He owned several businesses at various times including pawn shops in both Humansville and Bolivar.
Bill was a Christian and a longtime member of the First Baptist Church of Humansville. He was a 33rd degree Mason in the Bolivar Chapter and was an Honorary Kentucky Colonel. He is survived by his wife Jo; his father Roland Le'An and mother Beatrice Jo Hudy; brother Darrell Le'An and his wife Donna of Humansville; sons Kelley Le'An of Pittsburg, Missouri, Michael Le'An and his wife Lana of El Dorado Springs, Missouri; daughters Kimberly Flores and her husband Eddie of Springfield and Jo Dee Ryan of Springfield; step-daughters Lynn Nuckolls and her husband Robert of Oak Grove, Missouri and Cindi Creech and her husband Ronnie of Republic, Missouri; 16 grandchildren several great-grandchildren. |
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 Texas Longhorns: Alternative Marketing
Submitted by Greg Brown
Hi, my name is Greg Brown. Along with my wife, Karol, we own The Lucky Falling Star Ranch where we raise registered Texas Longhorn cattle.
I mention my name because most people know me as the tall older guy at the parts counter at Hirsch Feed that owns Longhorns. I don't market myself as much as I do the cattle.
Karol and I like to think that we are heading in the right direction. Since sale barns don't like white spots, brindle coloring, and horns, we needed to come up an alternative marketing strategy. How could we fillet these horns?
Ironically enough, even though Texas Longhorn cattle don't seem to be accepted as part of the beef industry, if you look around at Missouri sale barns, you'll see that they use the Texas Longhorn steer head as their icon for the beef industry.
Since there aren't an abundance of Texas Longhorn farms in Missouri, we decided to attend Longhorn field days and shows in Texas, Oklahoma, Colorado, and Ohio to get educated on the Longhorn industry. Even though we originally just sold our registered cattle as breeding stock and roping calves, we needed something more to make the Longhorns financially worthwhile. Our thought was that we still have a bovine animal. When you take the horns and hide off, you have marketable lean beef.
 Our decision was to try to sell our beef one pound at a time. However, we needed to get the meat state or USDA inspected to be able to sell it. We decided to go USDA because we already had a website in place and didn't want to eliminate the possibility of selling our beef worldwide. Always dream big.
We found a local processing plant and the challenging process of selling our beef began in earnest. After the initial processing, we had 300 pounds of ground beef. We sold some locally but it just wasn't enough.
To make selling our beef profitable, we needed to sell at a higher volume-possibly to local stores. From the little beef I sold locally, I noticed that it was the health conscious consumer that was interested in our product. I felt like it was feasible to travel two hours or 100 miles in any direction from home if it would ultimately help our business venture. For two months I traveled as a salesperson for our beef on my days off from Hirsch. I found two stores, The Truck Patch in Mountain Home, Arkansas and Horrmann Meat Market in Springfield, Missouri, that were willing to try our beef. After two years of doing business with them, they average at least 100 pounds of beef per month or more.
 Since we were no longer just selling our beef to individuals, but were competing with other locally grown beef in stores, I knew eye-catching packaging was essential to successfully marketing our product. Our packaging options were blue, white, or clear. Since I was proud of our beef, I chose clear. I wanted the consumer to be able to see the 95% lean beef. At the time, the only label we had was the USDA black and white label supplied by the processing plant. That label wasn't enough to set our product apart from our competitors.  We needed something different so we decided to create our own label for the other side of the packaging. We needed the label to be as simple as possible, because any information on the label must be verifiable. We decided on a green background on the label since our cattle our all natural and grass fed. We used a picture of our nineteen year old steer as the label's center focal point. We also wanted to include that the beef was raised in West Plains, Missouri. Now that we had our label design, we just needed to find a label company. I got on the internet and made few calls to label companies in Lebanon and Springfield. I found that it's best to shop for a company with reasonable prices as well as representatives who are willing to work with your design. The best pricing I was able to find started with ordering 5,000 labels at a time, and in two years we've had to order labels twice.
Soon after we ordered labels for the first time, business started picking up so we decided to separate our Longhorn business from our personal accounts. We started The Lucky Falling Star Ranch LLC.
As customers kept buying more beef, they started asking more questions about our operation. We tried to keep our website as informative and up to date as possible, but I wanted also have a brochure that customers could read about our product while they shopped.
 | | Longhorn Beef Sticks...selling Longhorns 1 ounce at a time. |
In the spring of 2012 I wasn't satisfied with just the packaged meat business, so I did some research on how to get into the beef snack stick industry. I went back to the internet and made a few more phone calls. Now we are selling our Longhorn 1 ounce at a time. We have sold over 2,000 sticks in just 12 months.
Over the years I have found that if you don't believe in your product, it shows in your presentation of your sales pitch. We have used various methods to promote our Texas Longhorn cattle and beef. We have hosted farm visits. We have adopted the highway in front of our farm. We advertise in a Longhorn calendar, I write articles for the Texas Longhorn Journal, and place ads in the journal as well. I even go as far as using our home answering machine for advertising. Call me sometime to find out. I have spoken to our local FFA chapter during FFA week. We've cooked and given away burgers at both stores where we sell meat. My truck even displays our farm logo.
This is our story and what has worked for our business. We certainly don't have marketing figured out, but the challenge is part of what gets me up in the morning. I wanted to tell our story to hopefully inspire you. Just remember that when you think you are in too deep and don't know what to do next, there are always alternative marketing strategies to help.
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Joel Hawk 1931-2013
Joel S. Hawk, 81, passed away Aug. 16, 2013 in Forestburg, TX. The family received friends from 2 -4 p.m. Aug. 18 at The White Family Funeral Home.
Funeral service was at 2 p.m. Aug. 19 at Forestburg United Methodist Church with Chuck Jestis officiating. Burial followed at Perryman Cemetery in Forestburg.
Joel was born Oct. 15, 1931 to Joe and Ella (Russell) Hawk in Stockdale, TX. He graduated from Stockdale High School and joined the United States Navy where he served with 37 years of service. Joel married Carolyn Zuschlag on Jan. 31, 1975 in New Braunfels, TX. After his retirement, Joel had a passion for raising longhorn cattle. He will be remembered with love and appreciation for his devoted years of life as a husband, father and grandfather.
He is preceded in death by his parents, Joe and Ella Hawk; son, Joseph Hawk and sister, Evelyn Hawk.
Joel is survived by his wife, Carolyn Hawk, Forestburg; six children, Lisa Trussell and Randy Winn, Henderson, Johnny Rumph and husband Robbie, San Angelo, Jody Ridgewood and husband Bob, San Antonio, Joel S. Hawk Jr. and wife Christine, CA, Christopher and Michael Hawk, San Antonio; daughter-in-law, Gail Hawk Manley and husband Aaron, San Antonio; eight grandchildren, Aaron Hyde, Beth Ann Hyde, Joel Clayton Hawk, Jacob Hawk, Charlotte Buhle, Bethany Rumph, Benjamin Rumph and Daniel Ridgewood; five great grandchildren and brother, Howard Hawk and wife, Iola, AZ.
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Chewing the Cud...
There was a cowboy who decided one Sunday to go to church in a new, upbeat part of town. He went in and sat down dressed in his ragged jeans and shirt and his worn-out favorite hat on his head.
Everyone came in dressed in fine clothes, but no one came and sat next to him. In fact, they sat as far away as possible.
The cowboy sat through the service. At the end, the pastor came up to him and said, "Before you come back next week I think you should talk to God and ask him what he thinks the proper attire for worship should be."
The cowboy agrees to this and goes home.
The next week he comes back still dressed in his clean but worn-out clothes, with his favorite hat, and he sits down. The pastor immediately comes up and asks him: "Didn't I ask you to talk to God before you came back here?"
"I did", replied the cowboy, "and He said He didn't have a clue what I should wear... 'cause He'd never been in this church before."
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Introducing A
Revolutionary New Benefit
For The Texas Longhorn Industry
When associations join together in cooperative efforts, dramatic cost savings and improvements in efficiencies are possible. With the ITLA and TLMA memberships working as partners, new benefits become available for Longhorn breeders.
The ITLA is proud to work with the TLMA to support the efforts to re-unite the Longhorn industry. Through cooperation, we can reduce costs to our members, create more exciting events, and provide better services.
Here is all you have to do to register or transfer your Longhorn cattle free of charge.
* Register or transfer your cattle between August 1, 2013 and October 31, 2013. * Be a member of the International Texas Longhorn Association (ITLA) and the Texas Longhorn Marketing Alliance (TLMA). 
* If you are not a member of the ITLA or TLMA, you can join both for a full year for a total of only $89 and get free registrations, each monthly issue of the award-winning Texas Longhorn Journal, and all of the other member benefits of both associations. * Are you currently a member of the ITLA, but not the TLMA? You can join the TLMA for only $55 for a year! * Are you currently a member of the TLMA, but not the ITLA? You can add your one-year ITLA membership for only $34. * These special membership offers are good through October 31, 2013.
FOR MORE INFORMATION contact:
ITLA office - (254)898-0357 or, email: [email protected]
TLMA office - (512) 556-0300 or, email: [email protected]
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New to Texas Longhorns?
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