This and That...  

Mobile devices present publishers with complexities that mainstream developers don't have to deal with. Besides the multiple form factors, there are other issues such as Trans-coding and content issues to consider - using existing content in a mobile site does not work that well. In the Did You Know section below, you can find some interesting statistics about the mobile market.

I've recently been helping Intesource.com with their SEO strategy, and also developed a custom search behavior model that reflects how businesses search for their products and services. You can read more about them in the Company Spotlight below.

For you data gurus, during the past five years I've consulted with many companies that routinely use the terms Taxonomy and Ontology interchangeably. They are very different beasts- here is how to tell them apart.

Did You Know?  

The mobile market is producing some staggering numbers lately, but it doesn't look like we are applying the lessons learned in the past three decades when it comes to mobile UI and customer satisfaction. 

• Mobile commerce is expected to be a $100 billion market by 2015. 
• One in seven searches is made from a mobile device.
• Mobile devices will overtake desktops for web surfing by 2015.
• 71% of mobile searches happen after seeing an advertisement.
• Mobile web subscriptions outnumber broadband subscriptions by a 2:1 margin.
• Website hits doubled from mobile devices in 2011.
• 79% of owners use mobile phones while shopping.
• 52% of users who have not purchased goods with a mobile device say they don't because of unreliable receptions and they don't trust the security.
• 800 mobile Apps are downloaded every second. 
• Apple shipped 15 million iPads in Q1-2012.

• The average user experience in mobile retail is still very poor.

   

For original sources check out Mashable, MobileFuture and Forbes. 

The Atlantic - Why mobile will dominate the future.

Company Spotlight

Are random acts of efficiency hurting your bottom line?

In any business, everyone is all about efficient spend. Everyone, right?

Most leaders truly believe they have the best possible cost available to them - "Yeah, there are a lot of places this company could save, but not in our group. We've cut as much as we can."

Spend management is a huge cultural hurdle for most businesses. It's challenging to motivate leadership to address efficiency opportunities in their own space. Why? Because every leader believes A) they've cut all that they can and B) their critical partner relationships have very little room for negotiation.

How much is this costing you? How much better could your profits be?

At Intesource, we help our clients take a reasonable, sustainable approach to spend. We've designed a measurably better system to approach spend - from commodity products to services and everything between. We'll show you how. 

Rich Resources...   

Mobile search dictates a product development / content strategy that is very different from the strategy used to create your existing corporate website. Here is why.

My Blog contains over 50 articles and primers in Search, Social Media, Website SEO, Mobile codes (QR codes), Microsoft Tags, Search Behavior and many other topics.

• Enterprise Search / SEO - 5 articles
• Website SEO - 15 articles
• Social Media - 8 articles
• Consumer Search Behavior - 19 articles
• QR Codes / Microsoft Tags / MicroData - 5 articles
• Random Thoughts - Commentary and Pictures

SearchEngineLand - Column: Search & Retail

About Lexington eBusiness Consulting

Mark Sprague has over 25 years of experience defining, developing and shipping innovative products and services. His current product focus is in Social Networks, Search Strategies, SEO, Information Architecture, Content Strategies, Taxonomies and User Search Behavior Models. 

 

Specialist in Search, SEO and

Social Networking Strategies