Welcome to the NSSRA Newsletter. This publication is sent to all NSSRA members via email and be posted on the NSSRA website, www.nssra.com.

We welcome your comments and ideas for articles in future issues. In addition, if there is an issue troubling you, this newsletter is the appropriate vehicle to bring that topic to the attention of your fellow retailers.

Wilbur Rice, Equipe Sport
NSSRA Chairman of the Board

Larry Weindruch
NSSRA President
Mark Your Calendar: Attend the NSSRA Annual Member Meeting
The annual meeting of the National Ski & Snowboard Retailers Association will be held Thursday, January 26, at 5:30 PM in Room 505 of the Colorado Convention Center. This is the first day of the SIA Snow Show. NSSRA will have a booth at the Show, and we invite you to stop by Booth #3628. We will be joined in the booth by our partners from SportsOneSource, who will demonstrate our new POS Data Program and answer your questions about this unique snow sports research offering.
NSSRA Chairman:
An Approach To Deal With
The Proform Issue
To my fellow NSSRA members:

This will be my last letter to the membership as Chairman of the Board, as my term ends next month. If you could refocus after your celebratory dance, I would like to leave you with a couple of thoughts.

The continuing focus of NSSRA should be, "how we can best help our member stores navigate the shark infested waters that we see as specialty snow sports retailers." One issue that exists is the relationship between the on-hill pro (PSIA and NSP), the suppliers and the retailer. Unfortunately, that relationship has changed over time and the retailers and the on-hill pros do not have the mutually positive interaction that can work for both.

What I am saying is that the retailer needs the support of the on-hill pro and that pro can benefit greatly from a positive relationship with a snow sports retailer. At my stores, we try to work with the on-hill pros, provide special programs and prices for both the hardgoods products the pros need and extend good discounts for other product in our stores. Having a pro on the hill recommending our store to the skiers and riders really works.

I urge you to reach out to the pros, get them in your store and be ready to give them something -- product, product discounts, free service or other advantages that work for them. Then contact your hardgoods supplier management and convince (maybe demand) that their PSIA and NSP programs have your store as the ship-to address. Getting that pro product in your store creates a very positive interaction with not only the bond between you and that individual, but the mounting, release check and tuning of that product, is obviously an important part of the interaction.

The supplier that is willing to have pro programs ship to an authorized dealer should be your first supplier to support.

This is just one part of the cooperative spirit that needs to exist between the stakeholders in the snow sports business if we are all going to survive. We need more communication, co-operation and interaction among the suppliers, resorts, retailers, ski rep groups and on-hill pros.

I hope you have a busy Holiday Season and most importantly a healthy and Happy New Year!


Wilbur Rice
NSSRA Chairman
Equipe Sport, Rawsonville, VT
Finding Opportunity  In the World of  Vendor Direct Sales
NSSRA Past-Chairman Brad Nelson describes the specialty snow sports landscape and how astute retailers can succeed in a changing environment.
FedEx and UPS Announce 2017 Rate Increases
As a shipper, it's important to understand how these changes will affect you and your business. You are very busy keeping the many parts of your business moving ahead smoothly, but it's important not to ignore just how much you can save by watching your shipping expenses and participating in the NSSRA shipping program.
New NSSRA Officers, Director Terms Begin Next Month
The Board elected Teddy Schiavoni, owner of Summit Ski & Snowboard to serve as Chairman. He has been a member of the Board since 2015 and has been active in snow sports industry activities for many years, including industry efforts to grow participation in snow sports.
Christy Sports Names Gold
CEO, O'Winter  Chairman
Christy Sports announced the appointment of Matt Gold as its new Chief Executive Officer, effective February 2017.  
December 2016 Issue
Quick Links

NSSRA Thanks These Supporting Members
Apex Sports Group, LLC

Boa Technology, Inc.

Fischer Skis US

Head, USA

Horizon Agency, Inc.


Marker-Dalbello-Volkl USA

National Ski Areas Association (NSAA)

Nils, Inc.

Nordica USA




Snowsports Industries America (SIA)


Sports, Inc.

Tecnica Group USA

Turtle Fur Group