Here & There
Brad Reese, this one's for you.
With NCAA basketball fans everywhere transfixed on NCAA March Madness®, Reese's Peanut Butter Cups is helping celebrate this legendary event by sponsoring the annual Reese's College All-Star Game, which will be played as part of the 2015 NCAA Final Four weekend and features top senior NCAA basketball student-athletes. The game complements the brand's larger relationship with the NCAA as official candy partner and sponsorship of the third annual Reese's Final Four Friday®.
This year, Reese's Final Four Friday and the Reese's College All-Star Game will take place on Friday, April 3, at Lucas Oil Stadium in Indianapolis.
According to Investors Business Daily, Reese's is ranked No. 1 among US confectionery brands with $2.6 billion under the Hershey umbrella.
Address queries about history of H.B. Reese, to Brad Reese grandson of H.B. Reese
|