By: Michaela J. Altenhofen
What's exciting about small businesses is the history it holds. Some small businesses have a short history, but others hold decades of stories and former owners. Seneca Variety Store has been located on Seneca's Main Street for over 40 years. It started as a Ben Franklin store. The owners of the Seneca Variety are Jack and Dona Willmeth. They bought the store in October 2011 from the previous owners Cyril and Sue Steinlage.
When you walk in the front door of the store you will be welcomed by an old fashioned lamp post with a street sign that reads "Everything & More". And, it's true! Seneca Variety has just about everything you can think of: fabric, notions and crafts; toys, games and puzzles; gifts, cards and home décor; office, school and home supplies. People from the Northeast Kansas and Southwest Nebraska region shop at Seneca Variety. When asked what makes people come to Seneca Variety instead of a big box store like Wal-Mart Dona stated, "Our prices are just as competitive, you don't have to travel out of town, and you are supporting the local economy by shopping here."
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