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In This Issue
Cloud Channel Summit Wrap-Up
THINKstrategies Perspectives Regarding Cloud Channels
Can Google Win in the Enterprise?
Market Implications of Model Metrics Acquisition
SaaS/Cloud Integration in Spotlight
Latest BoSS/CCBV Award Winners
Upcoming Industry Events
Cloud Showplace Sponsorship Opportunities
About THINKstrategies
Stay Informed
Join Our Mailing List

ChannelPro Magazine: Finding New Channel Opportunities in the Cloud, 10/26/11 

Channel Tech Network: Channels Ascend From Disintermediation to Cloud Industry Darlings, 10/25/11   

Datamation: Cloud Computing Vendors: New Channel Alliances Are Critical, 10/21/11   

E-Commerce Times: Reinventing Channels in the Cloud, 10/14/11 

Internet Evolution: Identity Management Boosts Cloud Benefits, 10/05/11's New Data Residency Option (DRO) Will Widen Door for Cloud Adoption, 09/19/11 


Internet Evolution: Why Tracking Cloud User Behavior Is 'Plus', 09/19/11 


Datamation: Are You Ready for the Social Enterprise? 09/06/11 


E-Commerce Times: Cloud Channel Strategies at a Crossroads, 08/12/11 

Internet Evolution: DoD Embraces Clouds for Work & Warfare, 07/25/11 

AllAnalytics: How the Cloud Fulfills the Promise of BI/Analytics, 07/11/11 


OpenView Labs: The Critical Steps for SaaS Success, 06/15/11


Internet Evolution: Clouds Could Redefine Reseller Role, 06/15/11 


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The Cloud Computing Showplace Update
THINKstrategies' Perspectives About the Business Implications of Today's SaaS, PaaS and IaaS Trends
Welcome to Our November Update

Kaplan Photo


It has been a busy month, kicked off with our first Cloud Channel Summit hosted by THINKstrategies, the Cloud Computing Showplace and Rising Tide Media on Monday, November 7, in Mountain View, CA.


The purpose of the Summit was to provide an intimate forum where executives from leading Cloud vendors and channel organizations could discuss the changing role of the channel in the Cloud, and identify new partnering models for success.   


The Summit attracted nearly 200 attendees, including 31 speakers, and was supported by 19 industry partners and 17 corporate sponsors. We are very pleased with the positive response from everyone who participated in the Summit. You can see their testimonials here.


Based on the success of the event, we are putting plans together to not only host a second Summit in 2012, but a second conference next year focused on another important Cloud issue facing IT and business decision-makers from organizations of all sizes across nearly every industry worldwide.


The success of the Cloud Channel Summit was due largely to THINKstrategies' ten-year history of helping its clients achieve their business objectives by leveraging leading edge services, and the strength of the ecosystem of relationships which has been built by the Cloud Showplace. which gives us a unique perspective regarding the issues shaping the Cloud marketplace. 


The Showplace now includes over 1850 companies divided into over 90 Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS) categories. The Cloud Showplace is also a convenient place to discover interesting new Cloud companies which are continuously adding their company information to the online directory. You can find real-time updates on the Showplace homepage or get our alerts via Twitter.


Over 14,000 people subscribe to this monthly newsletter and over 1900 follow THINKstrategies on Twitter. In addition, you can keep up with the latest Cloud news via THINKstrategies' SaaS/Cloud Daily update, powered by


We also continue to  recognize Cloud companies delivering measurable business benefits to their users through our ongoing Best of SaaS Showplace (BoSS) and Cloud Computing Business Value (CCBV) Award programs. Contact me if you'd like to determine if your Cloud company qualifies for these awards.


This newsletter will give you an update on our latest Award winners, as well as our views about the important forces which are shaping the Cloud marketplace.


I want to thank the companies listed to the left who are the most recent sponsors and supporters of the Showplace.


Contact me if you would like to learn about how your organization can become a Cloud Showplace sponsor, or take advantage of THINKstrategies' other services to capitalize on today's Cloud market opportunities.


Thanks for your continued support.


Best regards,


Jeff Kaplan

Managing Director

THINKstrategies, Inc.

Cloud Computing Showplace 


See What You Missed at the Cloud Channel Summit 

CC Summit Logo 

If you were unable to attend the Cloud Channel Summit, you can read my recap of the event on, and find videotapes of the conference sessions and hardcopies of the keynote presentations on the Agenda page of the Summit website.


You can also click here to view a series of thirty-four (34) one-on-one interviews with each of the Summit speakers, produced by DreamSimplicity


We have also posted a series of video and written testimonials from a cross-section of speakers, sponsors and attendees who found the Summit valuable, including:


  • Stephen Cho, Director of Channels and Business Development at Google
  • Ron Huddleston, SVP of ISV Alliances at
  • Brian Anderson, Director of Global Business Development at Dell
  • Jon Beck, SVP of Worldwide Channels & Alliances at OpSource


Based on the overwhelmingly positive feedback we received from the Summit attendees, speakers, sponsors and partners, we are planning to host another Cloud Channel Summit in 2012.


We are also putting plans in place for a second conference focused on an important Cloud market segment of particular interest to IT and business decision-makers in organizations of all sizes across nearly every industry.


I'll let you know our 2012 plans soon. Please contact me if you are interested in speaking and sponsorship opportunities at next year's events.

Are Roll-Ups Possible in the Cloud?


Oracle's recent acquisition of RightNow raises the question whether multiple cloud companies can be merged together to form a tightly coupled suite of solutions like those which were promised but never delivered during the client-server era.


On the face of things, it would appear that merging Cloud companies together should be relatively easy and straightforward since many of them already interconnect with the advent of application program interfaces (APIs).


Alas, not every Cloud company is built the same. Like snowflakes, cloud company architectures, programming languages and a myriad of other operational pieces and parts can differ dramatically.


Click here to read THINKstrategies' perspective regarding the challenges of rolling up multiple Cloud companies successfully.


Contact us if you'd like to learn how THINKstrategies can help your organization assess its Cloud strategies and achieve its business objectives via the Cloud.

Can Google Win in the Enterprise?
One of the most intriguing questions in the rapidly evolving Cloud marketplace is whether Google can succeed in the enterprise.


While Gmail and Google Apps are experiencing tremendous growth and appear to be making serious inroads within organizations of all sizes, Google still faces significant hurdles to become a major player in this segment of the market.


Click here to read THINKstrategies' view about the fundamental challenges facing Google if it is going to be a serious supplier of enterprise-class Cloud solutions.


Contact us if you'd like to learn how THINKstrategies can help your company educate IT and business decision-makers about the value of your Cloud solutions.

The Market Implications of's Acquisition of Model Metrics's acquisition of Model Metrics has a number of important implications for the Cloud computing and Software-as-a-Service (SaaS) industries.

It is a sign of the stage of life of the "on-demand" services market. It is also an indication of the maturation of a key market leader in the rapidly evolving Cloud/SaaS world.

And it illustrates the growing importance of consulting services to broadening the adoption of cloud/SaaS alternatives across the mainstream marketplace.

Click here to read THINKstrategies' thoughts about the meaning of the Model Metrics acquisitions and how it could impact the broader Cloud marketplace.

Contact us if you'd like to talk about how today's trends will affect your corporate strategies and ability to acheive your business objectives.
SaaS & Cloud Integration in the Spotlight


The proliferation of Cloud-based, SaaS business applications have created a growing challenge for organizations of all sizes trying to fully leverage these powerful solutions by tying them together with other cloud applications, as well as their legacy applications, systems and data sources.


THINKstrategies and MuleSoft have published a joint survey study which found that integration is also the most common hurdle in the sales process for SaaS vendors, with almost 90% of the survey respondents considering integration to be important or extremely important in winning new customers. Click here to learn more about the survey findings and their implications for SaaS vendors.


Compounding the data integration challenge is the need to ensure the quality of the data traversing today's Cloud/SaaS applications. Clogging Cloud apps with bad data defeats the economic and functional benefits which they can provide.


THINKstrategies has published a new Strategic Thinking Profile which examines how Informatica's Cloud Winter 2012 Release offers new data quality and enterprise integration capabilities to respond to these issuesClick here to obtain a copy of THINKstrategies' profile.


Contact me if you'd like to discuss these trends, or to learn more about our surveys, profiles and other consulting services.

Latest Best of SaaS Showplace (BoSS) and Cloud Computing Business Value (CCBV) Award Winners


THINKstrategies and the Cloud Showplace continue to recognize SaaS, PaaS and IaaS providers that are delivering measurable business benefits to their customers through our Best of SaaS Showplace (BoSS) and Cloud Computing Business Value (CCBV) Award programs.


Congratulations to CloudPointe and PaySimple, our the most recent award winners.


Click here to read more about the Cloud Showplace Award programs, other winners, and the rules for applying and winning a BoSS or CCBV Award. 

Upcoming Events 

As the year winds down, there are still a few upcoming events in 2011 and others already planned for 2012 to put on your calendar, including:

Also, stay tuned for more information regarding THINKstrategies' 2012 Cloud Channel Summit and second event planned for next year.


Contact us if you'd like to learn how your organization can include our perspective and gain our promotional support for your upcoming event.

Showplace Sponsorship Opportunities 

The Cloud Computing Showplace is the largest online directory and best practices resource center in the industry with nearly 1800 companies divided by application, serice and industry across over 90 SaaS, PaaS and IaaS categories.

Click here to learn how you can gain greater visibility via the Cloud Computing Showplace.

Or, contact us if you'd like to discuss specific ways we can help you achieve your marketing objectives in 2011.
About THINKstrategies

THINKstrategies, Inc. is the only independent, strategic consulting services company focused entirely on helping its clients capitalize on the business implications of the rapidly evolving Cloud Computing marketplace.

THINKstrategies helps clients develop, deploy and promote their Cloud strategies and solutions. We provide strategic consulting, educational and marketing services aimed at helping our clients better understand and position themselves in the Cloud Computing landscape.

Contact us if you'd like to learn more about how your organization can leverage THINKstrategies' unique services and the Cloud Computing Showplace.

Stay Informed


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