A Message from the CEO, Steve Rogai
The summer is always an exciting time at the TVGoods office. With all the industry events and tradeshows during these months, there are innovative products coming through our doors daily. There is always a buzz around the Product Development Team, who has been working overtime to evaluate and jump start winning products and ideas. Everyone is so excited to see the newest gadgets and gizmos.
In addition, with the entire team back from the European Home Shopping Conference held in Stockholm, Sweden, we are gearing up for the biggest direct response tradeshow of the year, the 2011 ERA D2C Show in Las Vegas. This is my favorite tradeshow, as you really get a snapshot of everyone in the industry. I look forward to seeing you there!
TVGoods meets AsSeenOnTV.com
TVGoods recently acquired AsSeenOnTV.com.
As you probably learned, TVGoods recently entered into an agreement with Seen On TV, LLC to purchase AsSeenOnTV.com and the toll-free number 866-AsSeenOnTV. This strategic acquisition has been covered in media outlets across the board including Advertising Age, Direct Marketing News and Business News Daily.
AsSeenOnTV.com is a highly trafficked internet catalog of direct response products with over two million customers, 700,000 email registrants and hundreds of thousands of unique visitors each month.
"We believe this is one of the biggest brands in global electronic retailing, a Crown Jewel of the direct response industry," said TVGoods Chairman Kevin Harrington. "Together with our strategic partner Delivery Agent, we intend to take it to the next level, creating a new playing field to reach millions of new consumers around the globe."
San Francisco-based Delivery Agent, the leader in transactional television will handle all aspects of technology, including platform development and deployment - web, mobile and interactive television, interactive marketing, and operations. Delivery Agent-powered AsSeenOnTV.com enhancements include TVGoods' live "Video Deals of the Day" with celebrity spokespersons, mobile applications allowing consumers to make purchases from iPhones and Androids, and T-commerce campaigns enabling TV viewers to "click-to-buy" directly from their remote controls. Delivery Agent's proprietary transaction engine, TV Wallet™, which now powers interactive commerce for over 200 entertainment and sports properties including CBS, NBC, FOX, HBO, and many others, will be integrated into the shopping experience.
The Advertising Age article can be viewed here:http://adage.com/article/news/venture-seeks-make-drtv-products-impulse-buys/228104/.
The Direct Marketing News article can be viewed here: http://www.dmnews.com/tv-goods-buys-asseenontvcom-toll-free-number/article/204376/.
The Business News Daily article can be viewed here: http://www.businessnewsdaily.com/kevin-harrington-shark-tank-advice-1367/.
Slicing and dicing made easy with CombiChef
The Combi Chef? is a unique four-in-one kitchen tool.
TVGoods has announced it has entered into an exclusive marketing agreement with worldwide rights for the distribution of the Combi Chef? 4-in-one, a high quality fruit and vegetable slicer. The Combi Chef? is a B?RNER Germany product.
Kevin Harrington was instrumental in launching the B?RNER company in 1986 when the V-Slicer, a successful B?RNER Germany product, premiered. It went on to become one of the largest selling kitchen utensils, selling over 10 million units.
The German-made Combi Chef? allows users to easily grate, slice, curl, and julienne fruits and vegetables. A unique 'catch-all' bowl fits inside to catch all grated and sliced materials. The product features a solid stainless steel body and blades that cut in both directions. It also comes with a safety holder guard to protect fingers while grating.
The Combi Chef?, as well as the infomercials, premiered on June 26, 2011 at the Electronic Retailing Association's European Home Shopping Conference in Stockholm, Sweden.
Are YOU ready for Pitch Tank?
Only 7 seats available!
Come meet Kevin Harrington and his team of experts who all together have over 75 years of product marketing experience. This is the only place to get a product evaluation and private business consultation from the Shark himself, Kevin Harrington.
Pitch Tank gives you the opportunity to get real answers on how to market your product from Kevin Harrington, Steve Rogai, CEO of TVGoods, and their team. Our last Pitch Tank event was a huge success so we decided to do it again, and this time we want you to be involved! Bring your product, service or idea and find out how to market it to the masses. The event covers topics from mass marketing and branding to intellectual property and manufacturing.
The event will take place July 30th and 31st in St. Petersburg, Florida. Attendance is limited to the first 25 guests that register. No exceptions, it is first come first serve. Fee for attendance includes hotel stay and meals. Sign up today by emailing Preston Firestein at PFirestein@TVGoodsInc.com.
TVGoods is a direct response marketing company that identifies, develops, markets, and distributes consumer products. TVGoods offers a turnkey solution enabling entrepreneurs to introduce products to the consumer market. The company's strategy employs three primary channels: Direct response television, which includes both short form and long form spots, television shopping networks such as HSN and QVC, and retail outlets including brick and mortar, internet, catalog and print media.
TVGoods was founded by Kevin Harrington, a pioneer of the infomercial industry. Management of TVGoods is responsible for the first ever fishing infomercial with the Flying Lure, the first ever music infomercial with Wolfman Jack and the first ever and longest-running golf infomercial with the Medicus Golf Club.
H & H Imports, Inc. is the parent company of TVGoods, Inc. TVGoods, Inc. is a direct response marketing company. We identify, develop and market consumer products for global distribution. TVGoods was established by Kevin Harrington, a pioneer of direct response television. Kevin Harrington is an original investor on the ABC show Shark Tank, which is owned by SONY Pictures and produced by reality TV mogul Mark Burnett. For more information go to www.TVGoodsInc.com.