Castle in the Community
 

As a longtime supporter of the March of Dimes , Castle's corporate team joined thousands of walkers at its recent Boston March for Babies, which raised more than $700,000 to help ensure that all babies are born healthy.

Best Places to Work

We love Castle, and it shows! Once again, Castle has been named a Boston Business Journal Best Places to Work. Thank you to our clients, partners, vendors and amazing team who contribute to this tremendous recognition.
Castle in the News

Castle principal and co-founder Sandy Lish talks to  PRWeek about what Uber needs to do to fix its reputation following CEO Travis Kalanick's resignation.


At our recent Public Relations Global Network spring meeting in Dallas, we elected a new president: Christina Rytter of Copenhagen-based Scandinavian CommunicationsChristina now leads our global network of 50 public relations firmsWe're proud to serve with her on the executive committee, identifying new ways to blend global and local perspectives for our clients, teams and firms.

We also voted in two new affiliates: S&A Communications of North Carolina, and asoluto of Vienna, Austria.


Wendy Spivak &
Philip Hauserman
in Dallas

Welcome Paige!
Recent Bentley College graduate, soccer captain and former superstar intern Paige Laliberte is our newest events coordinator. Paige, already an indispensable member of our events team, is hard at work on upcoming client events in Orlando, Buenos Aires and Geneva, as well as an event closer to home in Cambridge.

Congratulations Nicole!

Congratulations to Account Supervisor Nicole Mazzarella for completing the Greater Boston Chamber of Commerce's Women's Leadership Program. The 10-month program, a partnership with the Simmons School of Management, focuses on enhancing leadership skills and developing professional networks. 

Three Social Media Takeaways from the Meeker 2017 Internet Trends Report

Venture capitalist
Mary Meeker has released her annual presentation on the state of the Internet. Three social media takeaways from the report include:
 

1. Google, Facebook and Pinterest are counting on the growing popularity of online shopping to earn revenue through product ads.


 
2. Snapchat is seeing the best results with ads based on user-shared images.

 

3. The best ads are ones that are repurposed from social media users and influencers.

 
To see all of the slides from the Meeker Internet Trends report, visit Tech Crunch.

Welcome New Clients
It's been a busy spring, with new clients in a variety of industries, including legal, healthcare and construction/infrastructure management. We're working with Posternak Blankstein & Lund LLP, a Boston-based law firm with expertise in M&A, real estate, trust & estates, tax and employment; and the Boston office of the Building Technologies division of Siemens Corporation, one of the world's largest producers of energy-efficient, resource-saving technologies.

We've also been re-engaged by Davis, Pickren, Seydel & Sneed, an Atlanta-based law firm with expertise in corporate, commercial lending, litigation, real estate, and sustainability law; and Newton-Wellesley Hospital, the most comprehensive medical center in Boston's western suburbs.

We continue to provide crisis communications services to a wide range of organizations. In the past month, we've counseled colleges in California, Florida and Mass.; independent schools in Mass., New Hampshire and the Middle East; a nonprofit in Mass.; and a religious organization in the Southeast. Issues include discrimination/civil rights, embezzlement, property closures, contract disputes and sexual assault.

Crisis in the making: Campus carry creates angst, unrest for everyone but Georgia lawmakers

Our work with educational institutions of all sizes -- from independent schools to colleges and universities -- requires that we keep a pulse on issues that have the possibility of affecting our clients. We study those issues and their impact, knowing that it is highly likely that we'll be called upon for our communications counsel. One of those issues is campus carry, which surfaced again this year as Georgia and Arkansas both signed bills into law that allow the concealed carry of firearms in certain areas of public college and university campuses. Philip Hauserman, who leads our Atlanta office, weighs in on what these laws mean for campus safety, particularly in his home state of Georgia.

By Philip Hauserman, Public Relations Vice President

For most college administrators, the summer months offer a short break from the day-to-day responsibilities of running a college campus. After commencement and student move-outs, the pace typically slows down for at least a few weeks, providing a much needed opportunity to relax, reflect and refocus.
 
Not this year. Not with July 1 bearing down on Georgia's colleges and universities like the heat of the afternoon sun.
 
Soon Georgia will become one of 10 states in the country to allow guns on campus. Students over the age of 21 with concealed weapons permits will be legally allowed to carry firearms into what is supposed to be an environment reserved for learning.
 
Campus administrators from top to bottom are now feverishly trying to figure out how to not only manage students, but students with weapons -- everywhere from the classroom to the student union.
 
The bill, signed by Governor Deal on May 4, leaves many -- the University System of Georgia professors, parents and students -- with many unanswered questions.
  • Where, exactly, are students supposed to store weapons, considering that dormitories, fraternity and sorority houses are off limits and no provisions have been made for gun lockers?
  • How will local law enforcement, campus police, administrators, students and others know whether a weapon is for personal safety?
  • Could a permit-carrying student turn into a permit-carrying active shooter? Could a conversation on a controversial topic end with guns drawn?
To read the rest of this article, head to over to the Castle blog .

Client News
Financial Services
Mark Dufton, CEO of the real estate division of Gordon Brothers, was a panelist at the June Boston Business Journal  Real Estate Power Breakfast . Topics included trends, challenges and future growth of real estate in and around Greater Boston. In other Gordon Brothers news, Frank Morton, CEO, International Retail, and Nick Taylor, senior managing director, International Retail, authored "The Graceful Exit: Rationalizing the International Retail Footprint," which appeared in June's Journal of Corporate Renewal.  The article focused on the opportunities and challenges facing businesses looking to broaden their geographic footprint.  
 
Healthcare
In the wake of the recent terrorist attacks in England, Dr. Barbara Green, medical director of South Shore Hospital's Youth Health Connection spoke to The Patriot Ledger  about how parents can discuss tragedies with their children.

Higher Education
Bill Aulet , managing director of the Martin Trust Center for MIT Entrepreneurship appeared on "NECN Business"  to talk about the center's summer accelerator program delta v. This year's cohort includes 21 teams representing 12 different industries, including healthcare, energy, fin tech, data analytics and cyber-security.
 
Hospitality & Tourism
Boston Harbor Cruises  announced its partnership with Chef Barbara Lynch, one of the world's leading chefs and restaurateurs, to bring exciting new food and beverage options to its private charter fleet. Chef Barbara and Boston Harbor Cruises Principal and General Manager Alison Nolan appeared on WCVB-TV's "Chronicle"  in a feature segment about the new endeavor.
 
Information Technology
Our events team heads to Orlando next month to manage a 1,200-person sales conference for a global computer/IT services client. The five-day program includes a themed welcome reception, strategy and leadership meetings, a wellness experience, vendor show, golf tournament, awards dinner and late-night after party.
 
Nonprofit
March of Dimes President Stacey Stewart visited the Massachusetts State House, where she met with Governor Charlie Baker and key legislators to discuss maternal-child health issues. At an afternoon reception, Stewart presented the FDR Humanitarian Award to Health and Human Services Secretary Marylou Sudders  for her ongoing commitment to substantially advance the mission of the March of Dimes to improve the health of babies.


 
Eos Foundation President Andrea Silbert appeared on WGBH's "Greater Boston" sharing the success of Breakfast After the Bell programs in public schools. Eos provides $10,000 grants to eligible school systems to pilot the program, which combats childhood hunger while improving school performance. Eos recently commissioned Children's HealthWatch to prepare the first Massachusetts School Breakfast Report Card , which detailed school breakfast participation in high-need communities across the state.
 
On June 26, YW Boston will host its annual Academy of Women Achievers luncheon, recognizing Boston's brightest, boldest and bravest influential women. Event proceeds support YW Boston's mission to eliminate racism, empower women and promote peace, justice, freedom and dignity for all. To learn about this year's honorees, click here.

Castle Outside the Office
Sandy Lish joined Mayor Marty Walsh, Greater Boston Chamber of Commerce  CEO Jim Rooney, and other GBCC board members on its City to City: Washington D.C. trip. The group met with local business leaders and members of the Massachusetts Congressional delegation, toured the National Museum of African American History & Culture, and had a moving conversation with Congressman John Lewis, who spoke to the group about how the business community can address racial inequalities.

Sandy led a discussion about leading and engaging during crises with a group of college presidents at the Association of American Colleges & Universities' Presidents Trust gathering in Washington D.C.

Philip Hauserman shared insights and expertise on crisis communications planning and response to more than 30 preschool directors and administrators at the 2017 North Georgia Conference Preschool Directors Association annual meeting, and will speak later this summer at a Georgia Preschool Association Training Event .

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Sincerely,

 sandy   wendy

Sandy Lish             Wendy Spivak

Principal/Founder   Principal/Founder