Any time that companies can make the recruitment process more effective and efficient, it adds huge value to the organization. And indeed, Social Media is able to provide this. Without any doubt, the interviewees clarified that social networking sites become more and more important and established for recruitment. In fact, they expect its significance to grow even more, as we move forward in society. 

Social Media has changed the way companies look at candidates and cultivate talent.

More and more people, on both sides of the desk, are leveraging the resources that social networking sites provide them. The extent to which they are using Social Media for recruitment, or are planning to use it in the future, varies among the respondents. The majority of them declared that the advantages of social networks to accelerate the recruitment process would make them a fundamental, inalienable part of recruitment. However, the respondents pointed out that social networking sites would not necessarily be a replacement of traditional means of recruitment. They highlighted...

.. .the importance of implementing and tying together social networking sites with traditional instruments of recruitment, like job boards, company websites, print media or recruiting companies.

This ensures that companies do not limit their recruitment market. The respondents see Social Media as a development that is especially familiar to younger generations and professionals. They pointed out that it is fundamental to recognize that not everybody is adept at Social Media, or is present online at all. In fact, everybody approaches recruitment differently - companies, as well as professionals. Therefore, Social Media is a substantial plus that provides a complex mean for imparting information about an employer, gathering data, and actually applying for a job. In other words, since it generates the greatest outcome in recruitment, companies have to use social networking sites as a complementary tool to the traditional instruments of recruitment.