ZenGenius Newsletter

July 2013 Volume 3 Issue 2    


From the scent of freshly cut grass in the air to the beautiful droplets of morning dew on delicate flower petals...ahh...summer is finally here!  At ZenGenius, changing seasons are especially exciting for us because it means new and exciting retail designs
and events are just around the corner. 

We're super-excited to announce the release of our NEW ZenGenius Signature retail fixtures made from environmentally friendly steel and bamboo.  More information will be available in the coming months, but in the meantime check out the photos below.
As always, we sincerely thank you for all that you do: your business, your support, your encouragement, your praise and your friendship. It means the world to us and helps to constantly remind us of why we do what we do. 
Meet our Zen of the Month
Kyle Herlihy  
Kyle Herlihy
Kyle is a Graphic Designer at ZenGenius. Next month it will be 1 year that Kyle has been connected with ZenGenius.

My inspiration:
To always pursue and continue a career in the creative world no matter what form or capacity it may be. 

My favorite part about working with ZG:
Having been provided the opportunity to work at Victoria's Secret with an awesome team of people. 

A favorite project/experience
: I am currently working on a Digital Brand Guide pilot.  It has been a lot of fun to be involved in a project since its early stages and watch/help it evolve.  Technology has always been very intriguing to me and it's exciting to see its potential in terms of productivity and delivery of information within a corporation.     

A random fun fact about me
I have a twin and we couldn't be more opposite in terms of left brain/right brain.  After high school we tried to go our separate ways only to be reunited a few months later when he came back to Columbus to study Mechanical Engineering at OSU while I pursued my degree in Industrial Design at CCAD. 
OFA Short Course is This Weekend!

The 85th edition of the OFA Short Course starts this weekend and we couldn't be more excited!  Not only are we debuting our new ZenGenius signature fixture collection, but we have designed the Retail Trend Spot which will be featured at the show.  Our very own Joe Baer will be presenting 3 separate workshops: "The Power of Story Telling - The Grower's Story at Retail", "The Power of Smart Merchandising & Visual Merchandising" and "The Power of Technology & Social Media at Retail."  Check out the photos below from 2012 and click HERE for this year's official schedule.

ARC Ohio's RED Columbus Event
Do you know someone that would be interested in designing a centerpiece/table decor for the RED Columbus event to support The AIDS Resource Center of Ohio?  Join us for an informational happy hour on July 11th at Seventh Son Brewing Co. for more information.

VMSD Magazine Spotlight

Joe Baer, the creative guru behind ZenGenius and a judge of the International Visual Competition, was featured in the July 2013 issue of VMSD Magazine with his thoughts on this year's best in show awardee.  We are honored and excited to be part of this competition, and can't wait to see what next year has to offer.  You can read the entire article HERE.

ZenGenius would also like to welcome and congratulate the new VMSD Editor-in-Chief, Patricia Sheehan.  We can't wait to see you at the International Retail Design Conference (IRDC) in Vancouver! 

NEW! ZenGenius Signature Retail Fixtures 

We are pleased to show you our new and very first collection of retail fixtures!  Made from steel and bamboo, these fixtures are environmentally friendly and exceptionally sturdy.

Stop by the OFA Short Course at the Columbus Convention Center July 13-16, 2013 to check them out.

More Ohio & Industry Events
Find out what events are happening in your area and get involved!
In This Issue
Zen Spotlight
OFA Short Course
ARC Ohio RED Columbus Event
VMSD Magazine Spotlight
ZenGenius Signature Fixtures
Ohio & Industry Events

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Need some inspiration for a fun summer party?  


Who would have thought!? Fresh fruit inside of a tasty waffle cone. Yum! 




Cool off with some watermelon ice! Click photo for recipe.    



Summer lemonade is so refreshing! Try infusing it with strawberries and fresh sprigs of mint.



Inexpensive and elegant outdoor party lighting with mason jars, glass pebbles, raffia and floating candles. Simple and beautiful.