 The November/December issue of Analytics is here! Access the issue at http://analytics-magazine.com.
Analytics is the only magazine dedicated to this growing field and provides news, features, tips, and surveys on how to drive better business decisions with analytics.
In this issue you'll enjoy reading the "how-to" stories and "what-not-to-do" stories that Analytics is known for.
- Evan Stubbs, in the cover story, claims most organizations have a relatively immature understanding of what 'business analytics' is, let alone how it creates value.
- Russ Vane and Doug Samuelson discuss making better, just-in-time decisions by combining human and computer intelligence.
- Ahti Salo, Jeffrey Keisler and Alec Morton show that improving resource allocation is one of many promising avenues for research and applied work in PDA.
- Ming Zhang, Clay Duan and Arun Muthupalaniappan opine that consumer credit and retail marketing present ripe opportunities to impact the bottom line with advanced analytics.
- David Leonhardi presents six new abilities every analyst needs to know and how to deploy them in the execution of projects.
Don't miss these other helpful and informative articles: - Benjamin Alamar and Vijay Mehrotra showcase the role predictive analytics, organizational structures, and information systems has in professional sports.
- E. Andrew Boyd in his "Profit Center" column describes how Erin Blatzer and a team of MBA students from University of Houston working on behalf of the Houston Symphony won first place in the fourth annual Google Online Marketing Challenge.
- Vijay Mehrotra in his "Analyze This" column shines a bright light on how advancements in human rights data quality and availability led to an important, intriguing and instructive success story.
- Chris Fry in this issue's "Executive Edge" column shows how to close the gap between analytics and action.
Plus, don't miss Harrison Schram's advice on how to pick an airline seat in "Five-Minute Analyst." As an INFORMS member, you will always receive notification of new issues of Analytics. There is no need to register. Analytics is your magazine to use to promote the O.R. and analytics field. Please forward the magazine to colleagues, friends, students, supervisors, or even the executive suite!
Enjoy Analytics with our compliments and tell us what you think.
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Gary Bennett
INFORMS |
